Wearable Device Ecosystem

Wearable Device Ecosystems provides a deep dive into the fast-developing market where there is no dominant paradigm in terms of form factor, ecosystem, enabling technologies or use cases.

August 11, 2014 06:33 nmawston

According to new research from our WDE (Wearables) service, global smartwatch shipments grew a healthy +400% YoY in Q2 2014. The market was driven by Tizen, as Samsung migrated its smartwatch portfolio to the OS. This published report, available to clients, tracks global smartwatch shipments and marketshare by operating system by quarter for 2013 and 2014. It can be used by mobile stakeholders to track the size and growth rate of the important smartwatch market.

July 18, 2014 19:53 nmawston

According to our Wearables (WDE) research service, global smartwatch sales will grow a healthy +750% in 2014. The smartwatch is clearly a high-growth market.

Rumors abound across the industry that Microsoft / Nokia will enter the smartwatch fray for the first time in the US during October or November 2014. Talk is of a fitness tracker with 5 to 15 biometric sensors that integrate closely with Microsoft apps.

Microsoft has been here before, with its digital SPOT watch launched back in 2004. The SPOT delivered snippets of light info, such as weather forecasts, via FM radio waves. The SPOT was a flop.

What does Microsoft need to do to succeed in the smartwatch market this time around? We recommend at least three core strategies:

1. Any Microsoft smartwatch must look and feel like a traditional wristwatch. It is a proven formfactor;

2. Pricing must be keen. Our research indicates US consumers are surprisingly price-sensitive for almost all brands except Apple;

3. A high-profile fitness or sports brand should be introduced at co-launch. For example, Apple is rumored to be co-launching with Nike for its new "iWatch" portfolio.

July 17, 2014 13:34 nmawston

Wearable devices have the potential to grow into a significant consumer market, benefiting from the ubiquity of the smartphone, and the growing self-health movement; but their success, of course, is not guaranteed. With sensor-laden wearable devices there are a unique set of challenges to be overcome. In this report, available to clients, we examine five major strategic challenges associated with key wearable devices and raise questions that will need to be addressed next year and beyond.

May 18, 2014 09:12 nmawston

According to new research from our WDE (Wearables) service, global smartwatch shipments grew a healthy +250% YoY in Q1 2014. The market was driven heavily by Samsung and its Galaxy Gear model, which is outperforming all major rivals like Motorola and Pebble. This published report -- available to clients -- tracks global smartwatch shipments and marketshare by hardware vendor by quarter for 2013 and Q1 2014. It can be used by device makers, component suppliers, operators, software developers, content suppliers and other stakeholders to determine the size and growth rate of the global smartwatch market.

May 12, 2014 12:34 mwilkins

In new research from the Wearable Device Ecosystems (WDE) service looking at enabling technologies in Smartglasses, WiFi will be an important technology for the category, found in 75% of devices shipping in 2015. The technology will allow smartglass users to upload video they record on the integrated HD camera to YouTube and other social media websites.

Strategy Analytics expects WiFi-enabled smartglasses to experience growth of 240% in 2015, as the market continues to gain traction and as cellular-enabled penetration remains low amongst the segment.


This published report, available to clients now, provides global and regional forecasts on the penetration of five key enabling technologies in the smartglasses category (including Augmented Reality, GPS, and WiFi), extending out to 2018.

May 12, 2014 12:26 mwilkins

According to new research from the Wearable Device Ecosystems (WDE) service looking at enabling technologies in Smartwatches, Bluetooth will be a key technology going forward. The importance of the short-range wireless technology is critical in that it is the conduit between the smartwatch and the smartphone.

Strategy Analytics expects Bluetooth-enabled smartwatches to experience growth of 160% in 2015 in part due to Buetooth being a must-have technology and from organic market growth fuelled by the entrance of major players.


This published report, available to clients, provides global and regional forecasts on the penetration of five enabling technologies (including Bluetooth, Cellular, and USB) in the smartwatch category, looking out to 2018.

April 17, 2014 09:46 mwilkins

In a new report from the Wearable Device Ecosystems (WDE) service, we discuss findings from a recent consumer survey indicating that current wearable device pricing is considerably out of sync with consumer expectations. Overcoming such a mismatch will require consumer education to the value and benefits of wearable devices and price adjustment.

The data comes from a Strategy Analytics survey on Consumer Attitudes to Wearables, conducted across six major consumer electronics countries including the US and China, in Q1 2014.

This published report, available to clients, discusses the key findings from the survey on consumer attitudes to wearables.


April 16, 2014 09:27 nmawston

According to a new report from our Wearable Device Ecosystems (WDE) service, wearables are going to come in all shapes and sizes during the next decade. Deciding which wearable device types will be operator-friendly in such a fragmented ecosystem will be challenging. Carriers, like T Mobile and others, will need to "sort the wheat from the chaff".

Smartglasses are one wearable-type that we believe will help mobile operators increase their ARPU in the future. This published report, available to clients, explains why and by how much.

March 26, 2014 09:16 sbicheno

Facebook - the social networking giant - is acquiring Oculus VR - a specialist in consumer virtual reality (VR) technology.  According to Strategy Analytics' WDE service the overlap may not seem obvious at first, but initially the acquisition is expected to focus on VR gaming, with Facebook looking to build on its position as a leading casual and social gaming platform.

Further down the line, however, Oculus headsets may be used to enhance the Facebook experience by creating virtual environments in which users can carry out their social activities and even further down the line this acquisition may be viewed as a direct response to Google Glass, with the potential for a Facebook augmented reality platform.

All of this would appear to be good news for the wearable device market, with leading platforms looking to augment their user experience through sensors, displays and other supplementary technology worn about the person. The more companies like Facebook, Google, Apple and Microsoft continue to invest in this kind of technology, the more demand there is likely to be for wearables.

March 19, 2014 04:33 mwilkins

Yesterday Google unveiled Android Wear, an operating system targeted squarely at the emerging wearable devices market. Initially Android Wear will be available for Smartwatches, but eventually be made available to all types of wearable devices. A developer preview of the OS was released yesterday alongside the announcement.

Google said smartwatches using Android Wear would be available later this year, and that it was working with device vendors (it referenced ASUS, HTC, LG, Motorola, and Samsung), semiconductor suppliers (it referenced Broadcom, Imagination, Intel, MediaTek and Qualcomm), and fashion brand Fossil.

Two smartwatch announcements coincided with the Android Wear announcement, from LG and Motorola. LG announced the G Watch which will ship in Q2 2014. Motorola announced the Moto 360, which will be available as summer 2014, initially in the U.S. No pricing was disclosed for either model.

According to our Wearable Device Ecosystems (WDE) service, the smartwatch segment of the wearable device market will undergo significant growth in a very short period of time, and we expect growth of over 350% in 2014 alone. We forecast the global wearables market to quadruple by 2018.

LG G Watch:

Moto 360: