Wearable Device Ecosystem

Wearable Device Ecosystems provides a deep dive into the fast-developing market where there is no dominant paradigm in terms of form factor, ecosystem, enabling technologies or use cases.

November 28, 2014 11:09 mwilkins

With anticipation of Apple Watch continuing to grow in the run up to its Q1 2015 availability, so too is the interplay between traditional watchmakers and mobile technology vendors. Recently, Swatch CEO Nick Hayek said that he was not worried about Apple Watch, and that it is Apple who is under pressure.

Smartwatches will be a leading category in the rapidly growing wearable device market, with Smartwatch sales to grow over 400% in 2015, according to Strategy Analytics Wearable Device Ecosystems (WDE) service. The Smartwatch category has already received the attention of major mobile device vendors (such as Samsung, Sony, LG, and Motorola), and the competition between traditional watchmakers and smartwatch vendors is only going to grow as they vie for consumer spend.

 

The first official showing of Apple Watch by the company in September, revealed a device which is clearly the result of a huge amount of work, and one which Apple is still developing in the run up to its commercial availability in Q1 2015. The premium pricing of Apple Watch (the cheapest model is $349) puts the device at the high-end of Smartwatch pricing, but one which the company’s ultra-loyal installed base will surely snap up as soon as possible.


October 28, 2014 16:21 nmawston

According to new research from our WDE (Wearables) service, global smartwatch shipments grew a healthy +200% YoY in Q3 2014. The market was driven by Tizen and Android, as a result of Samsung offering a number of devices using the two platforms. Our pubished report -- available to clients -- tracks global smartwatch shipments and marketshare by operating system by quarter for 2013 and 2014. The report can be used by hardware vendors, component suppliers, operators, software developers, content suppliers and other stakeholders to determine the size and growth rate of the global smartwatch market.


October 28, 2014 16:19 nmawston

According to a new report from our WDE (Wearables) research service, global smartwatch shipments grew +200% YoY in Q3 2014. The market was again driven by Samsung and its Gear models, which have now branched out into Tizen and Android Wear platforms. Sony, LG, Pebble, Motorola, Qualcomm and others also have a presence. Our published report -- available to clients -- tracks global smartwatch shipments and marketshare by hardware vendor by quarter for 2013 through Q3 2014. It can be used by device makers, component suppliers, operators, software developers, content suppliers and other stakeholders to determine the size and growth rate of the global smartWATCH market.


October 22, 2014 07:13 nmawston

According to our Wearables (WDE) research service, as smartwatch momentum continues to build, it does so around familiar names from the mobile industry, such as Apple, Samsung, and Sony. Surely, however, there is another side to the smartwatch story. At what point does it make sense, if at all, for traditional watchmakers such as Fossil, Swatch, and Timex to aggressively enter the smartwatch market? In our published report -- available to clients -- we look at smartwatch entry strategies for traditional watchmakers.


October 16, 2014 10:22 mwilkins

According to a new report from our WDE (Wearables) research service, traditional Watchmakers risk increasing competition to their business from Smartwatches if they do not react quickly.


The pace and tone of the smartwatch industry is today being dictated by mobile device vendors - such as Samsung and Sony – but traditional watchmakers have tremendous experience which they can use to influence the segment.

Our report – published for clients here – discusses entry strategies into the smartwatch market for the traditional watchmakers.


October 16, 2014 10:17 mwilkins

According to a new report from our WDE (Wearables) research service, video recording will become a key feature on smartglasses, as a result of factors unique to the device.


With HD video recording only going to increase in resolution over time, the activity will consume more local storage on the device. This will be music to the ears of memory suppliers such as Samsung, SanDisk, Toshiba, Micron, and others who provide the memory that forms the storage on smartglasses. Consumer attraction to recording video on the move is evident with the success of GoPro.

Our report – published for clients here – discusses our predictions for typical video recording behaviour on smartglasses.

 


October 10, 2014 08:43 nmawston

According to a new report from our WDE (Wearables) research service, global wearable device wholesale revenues will grow a huge 3200% from 2013 to 2020. Increasing device volumes will offset declining prices, as more vendors and models from China, India and elsewhere enter the market. The smartwatch and smartglasses categories will dominate total wearable device revenues for the next decade. Our report -- published for clients here -- forecasts global wearable device volumes, wholesale revenues and ASPs by type from 2013 to 2020.


October 1, 2014 06:18 mwilkins

Following on from its acquisition by Intel earlier in 2014, BASIS has launched the Peak fitness and sleep tracker. Peak will be available in November, in the selected markets of the US, Canada, and the UK, for a retail price of US$199/£199. 

The Peak is positioned as a premium fitness band with smartwatch features, such as text message and call notifications. The device is able to monitor the wearer’s heart rate without the need for a separate chest strap, and can automatically detect whether the wearer is walking, running, cycling, as well as sleep phases and sleep quality. Peak requires no interaction with a PC, as initial set-up and activity tracking stats and analysis can all be accessed through the companion smartphone app (for Android and iOS).

With a US retail price of $199 the Peak sits at the upper end of fitness band pricing, and is therefore more likely to appeal to the hard-core fitness enthusiast than the mainstream market.

Fitness Bands are a key category in the emerging wearable devices market, with leading brands including Fitbit, Jawbone, and Nike according to Strategy Analytics most recent Fitness Band vendor marketshare, as featured in the Wearable Device Ecosystems (WDE) service.

 


September 30, 2014 11:17 mwilkins

Following on from its acquisition by Intel earlier in 2014, BASIS has launched the Peak fitness and sleep tracker. Peak will be available in November, in the selected markets of the US, Canada, and the UK, for $199/£199. 

The Peak is positioned as a premium fitness band with smartwatch features, such as text message and call notifications. The device is able to monitor the wearer’s heart rate without the need for a separate chest strap, and can automatically detect whether the wearer is walking, running, cycling, as well as sleep phases and sleep quality. Peak requires no interaction with a PC, as initial set-up and activity tracking stats and analysis can be completed and accessed through the companion smartphone app (available for Android and iOS).

Fitness Bands are a key category in the emerging wearable devices market, with leading brands including Fitbit, Jawbone, and Nike according to Strategy Analytics most recent Fitness Band vendor marketshare, as featured in the Wearable Device Ecosystems (WDE) service.


September 9, 2014 14:09 nmawston

After months of speculation, Apple finally unveiled today its Apple Watch.

It is a stainless steel, aluminum or gold-plated device that enters a global smartwatch market currently growing at +750% annually, according to our WDE (Wearables) research service.

The Apple Watch Edition / Sport Edition is a premium-tier smartwatch that will be launched commercially worldwide in Q1 2015. The launch is after the western holiday gift-giving season in the US and somewhat disappointing. But it will meet the Chinese holiday season in Asia. Its retail ASP of US$349 or more is relatively expensive. 

The hardware design of the Watch is shaped like a mini iPhone that sits on your wrist. It is a micro-slate formfactor with a "crown" on the right-side for controlling the software and apps. The hardware styling looks attractive, but it is quite a male-centric design, and some female users may arguably think twice before purchasing.

The Watch comes in 2 sizes, 3 casing materials and 6 band-types (e.g. leather, metal, plastic), so visual personalization is clearly of importance. Battery charging is done via a wired connector, which is a little disappointing that it is not fully wireless.

The Watch apps are focused around fitness, health, sport and messaging. For example, there is a heart-pulse-rate monitor, which employs infrared, LEDs and photosensors. You can use the Friends app to send messages to your buddies. There is NFC included in the smartwatch, so Apple Pay will work with Apple Watch -- this is good news for the mobile proximity-payments ecosystem and will help to accelerate its usage through more devices.

Overall, there is little revolutionary in the Apple Watch. Most features and designs in it are already available in other smartwatches from Samsung and others. But what Apple has done is to package its various parts into a single package that many global consumers will find compelling. We expect Apple's Watch to instantly become the world's best-selling smartwatch.

PHOTO: Apple CEO Tim Cook introduces the new Apple Watch, Sept. 9, 2014, in Cupertino, Calif.