Latest Blog Posts from Strategy Analytics User Experience Knowledge Center

Posted by cschreiner @ 24/04/2013 18:18:00
Yesterday, the US National Highway Traffic Safety Administration (NHTSA) released revised driver distraction guidelines. This long overdue revision came after the automotive industry raised serious questions and concerns regarding specific guidelines which at times seemed arbitrary and counterpro... read more

Posted by pbrown @ 30/01/2013 19:01:00
BlackBerry today announced the full details of the BlackBerry Z10 and Q10 devices – its new devices that will be running on the brand new BlackBerry 10 operating system.  Little information was given about the hardware; however we were told that the Z10 has a 4.2-inch touchscreen (... read more

Posted by pbrown @ 25/10/2012 16:41:00
For the first time since the Apple iPhone was released in 2007, the number of iPhone owners who say they definitely will or probably will purchase their next phone from the same brand has declined in both the US and Western Europe (see iPhone Owner Loyalty D... read more

Posted by pbrown @ 21/09/2012 17:44:00
Today saw the launch of the Apple iPhone 5, the first device to feature Apple's new mapping application pre-installed. However, iOS 6 was released for other Apple devices a few days earlier, and when installed, replaced Google Maps with Apple's new mappin... read more

Posted by cschreiner @ 18/09/2012 17:13:00
  OEMs are striving more than ever to differentiate their infotainment offerings with HMI. Proximity sensors, gestures, and natural language speech recognition are hot topics which OEMs are using to differentiate the in-vehicle experience.  This is part of a larger trend t... read more

Posted by pbrown @ 05/09/2012 17:50:00
Nokia launched their new Windows Phone 8 devices today - the Lumia 920 and Lumia 820. During the event, Nokia and Windows Phone fans took to social media, encouraging consumers to embrace the new experiences delivered by these offerings by tweeting the hashtag #switchtolumia The devices, w... read more

Posted by awu @ 22/08/2012 10:52:00
Following the big success of the MiPhone M1 (3.52 Million sales volumes reported by Xiaomi), Xiaomi have just announced two new models - M2 and M1s. As a brand focusing on young consumers and enthusiasts, Xiaomi chose a very appropriate place, the 798 Factory in Beijing, which is the most famous ... read more

Posted by ttulay @ 21/08/2012 17:38:00
Consumers find value in applications that are convenient, useful and used on a daily basis, while also finding value in apps that fulfill their social and entertainment needs. Strategy Analytics’ Wireless Media Lab recently undertook individual interview... read more

Posted by dmercer @ 21/08/2012 17:03:00
The television industry is still getting to grips with the implications of multiscreen. Nearly a year ago our research (Multi-Screen User Behaviors in the Home) pointed out that "multiscreen" is not a simple concept: different devices attract different be... read more

Posted by pbrown @ 21/08/2012 12:40:00
Strategy Analytics Wireless Device Lab recently undertook focus group interviews with smartphone owners in the US investigating consumer interest in tactile touchscreen technology. Participants were shown a video of the technology being developed by ... read more

Posted by ttulay @ 09/08/2012 17:40:00
Consumers find confidence in and prefer using operating systems that are trusted, well-known and innovative. Strategy Analytics' Wireless Device Lab recently conducted focus groups in the US, where consumers evaluated four of the top mobile operating systems in... read more

Posted by pbrown @ 16/05/2012 15:40:00
As smartphone hardware becomes commoditized, smart accessories can help to provide differentiation, as well as potentially extending the life-cycle of devices. Strategy Analytics Wireless Device Lab recently undertook focus group interviews with smartphone owners in the US and UK investigating co... read more

Posted by dmercer @ 14/05/2012 10:20:00
The global installed base of smart and connected TVs is set to soar through the 200 million barrier by the end of this year, according to our recent forecast, Global Flat-panel TV and Connected TV Forecast. But it’s been clear for a while that some ... read more

Posted by pbrown @ 11/05/2012 12:20:00
Strategy Analytics' User Experience Practice has recently seen research we have conducted on behalf of several major Smartphone handset vendors used in prime time television commercials in the US. Both Samsung and Motorola have featured quotes from Strategy Analytics when promoting some of their ... read more

Posted by awu @ 30/03/2012 15:46:00
  Nokia has announced the first CDMA Windows Phone designed specifically for the Chinese market, the Nokia Lumia 800c. Our Wireless Smartphone Strategies colleagues believe that read more

Posted by cschreiner @ 27/03/2012 18:00:00
In February, the National Highway Traffic Safety Administration (NHTSA) released recommendations to address driver distraction associated with in-vehicle electronic devices. For the most part, the work conducted by the Alliance of Automobile Manufacturers (AAM) resulting in a set of voluntary gui... read more

Posted by dmercer @ 13/03/2012 17:03:00
Red Bee Media created quite a stir recently when it launched a multiscreen TV app using Civolution’s audio recognition technology to accompany FX UK’s new series of “The Walking Dead”. read more

Posted by cschreiner @ 08/11/2011 19:37:00
Ford announced upgrades to SYNC’s interface, which are meant to make it easier to use and more visually pleasing. These upgrades will be available to all MyFord Touch owners via a USB that will be mailed to them over the coming months. The list of improvements include: larger a... read more

Posted by cschreiner @ 05/10/2011 12:14:00
Yesterday Apple confirmed the rumor that they are integrating an enhanced speech recognition system on the iPhone. The iPhone 4S will be equipped with “Siri”, which is being described as an “intelligent assistant” to help you get things done such as check the local weather... read more

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