According to this updated report from our Wireless Smartphone Strategies (WSS) service, global smartphone industry revenues will grow +28% over the next 5 years. Increasing smartphone shipments will be offset by decreasing wholesale prices, as vendors and operators penetrate deeper into the cost-sensitive prepaid market. Falling component prices will enable sales expansion in lower price-tiers, particularly for emerging markets like Asia, Africa and Latin America. Meanwhile, Apple and others will continue to target the subsidy-led premium category, which promises sizeable revenue and profit potential. The report is a valuable tool for device vendors, operators, component manufacturers, software developers, financial analysts, car makers, and other stakeholders who want to measure the huge smartphone market by value and benchmark their pricing strategies.