The United States is the world’s most valuable market for operator-led handset subsidies. No other country on Earth subsidizes as many phones as the US. Where the US leads in subsidies today, the rest of the world often follows tomorrow. For example, an explosion in Apple iPhone US subsidies in 2007 caused an explosion in iPhone subsidies worldwide over the ensuing five years. How big is the US subsidy market today? How much subsidy share do Apple, Samsung and others now capture? Will operator subsidies rise, plateau or fall in 2013? This published report, available to clients of our Wireless Device Strategies (WDS) service, answers those questions and more.