Worldwide handset industry revenues grew +15% annually in Q1 2012. Despite a slowdown in the global economy, mobile handset revenues expanded at a double-digit rate due to robust demand for 3G and 4G models.

Apple was once again the star performer, topping the charts in most regions worldwide. Meanwhile, Samsung became the revenue leader in Africa Middle East for the first time ever. This report provides quarterly global handset revenue, ASP and shipment metrics for major handset vendors across six major regions from 2009 to Q1 2012. The report is a valuable tool for any mobile stakeholder wanting to track the financial health of major handset manufacturers.

Due to Apple iPhone and Samsung Galaxy mania, global operating profit margin for the handset industry currently stands at 18% in Q1 2012, near levels not seen since the peak of Motorola Razr mania during 2005.

Industry profitability worldwide has tripled in the past three years. On face value, industry profitability appears relatively healthy -- however, profits are heavily polarized around Apple and Samsung, who together captured over 90% of realized industry operating profits globally in the first quarter of 2012.

The global handset Industry grew +15% YoY and made US$62 billion of wholesale revenues in Q1 2012. It is on track to exceed a quarter-billion dollars for the first time ever in 2012.

Stripping out Apple and Samsung from our calculations, we find global handset wholesale revenues among all other vendors in fact shrank an astonishing -26% YoY in Q1 2012.

Annual Handset Wholesale Revenue Growth %

Q1 2012

Central & Latin America

24.1%

Central & Eastern Europe

22.6%

Asia Pacific

18.9%

Clients to our Handset Country Share Tracker service can access detailed ASP, Revenue and Value by vendor for each of our 6 regions shown below in the table of content

Handset Country Share Tracker (HCST)

 

VALUE SHARE: Global Handset Revenue & ASP By Vendor by Region : Q1 2012

 

June 2012

 

THIS REPORT CONTAINS A TOTAL OF 16 SEPARATE TABS:

   

Tab 1

Title Page

Tab 2

Contents Page

Tab 3

Pivot Table

Tab 4

Analysis of Major Market Trends

Tab 5

Global Value Metrics

Tab 6

Regional Value Metrics

Tab 7

North America

Tab 8

Western Europe

Tab 9

Asia Pacific

Tab 10

Central & Latin America

Tab 11

Central & Eastern Europe

Tab 12

Africa Middle East

Tab 13

Definitions

Tab 14

Regions

Tab 15

Methodology

Tab 16

Analyst Contacts