Xiaomi, the rising Chinese smartphone specialist, debuted Xiaomi Note, a 5.7 inch phablet model in Beijing yesterday.
The standard version is powered by Qualcomm snapdragon 801 chipset, comes with 1080p display, dual cameras (13 megapixel rear camera and 4 mega pixel front camera), 4G, dual-SIM card, as well as 3000mAh. The full retail price is RMB 2299 and above (US$ 372) and will be available later January. The premium version is powered by Qualcomm Snapdragon 810 chipet, also features 2K display and 4GB RAM. The premium version will be available in March under the full retail price of RMB 3299 (US$534) and above.
The avaiability of Xiaomi Note will enrich Xiaomi's phablet portfolio, and intensify big screen phablet battle in China. Xiaomi's low cost 5.5 inch phablet Redmi Note sold pretty well and was one of the top-selling smartphone models in China. Our Wireless Smartphone Stategies (WSS) services estiamte 5.0 inch and above phablet models make up over half of total smartphone volumes in China at this moment, much higher than global average level. Samsung Galaxy Note 4, Redmin Note, Huawei Honor 6 Plus, Mate 7, Apple iPhone 6 Plus are key players in the market.
Another interesting point is that this is Xiaomi's first move entering premium tier segment, by lauching the premium version with full retail price of above US$500, which is dominated by Apple and Samsung. However, it remains to be seen how consumers to receive Xiaomi Note in premium tier segment.