Wireless Smartphone Strategies

The industry’s most comprehensive set of critical market statistics and qualitative analysis, tracking and reporting on smartphones.

December 19, 2014 01:38 lsui

According to the latest report from our Wireless Smartphone Strategies (WSS) services, Android forks will capture 31% of global smartphone sales in 2015, up from 29% in 2013.

China is the key market for Android forks, but India and other emering markets are posied to be new marketplaces for Android forks.

Android forks might challenge Andorid One program by Google in emering markets.

WSS clients please click here to access the full report.


December 17, 2014 06:52 PLin

According to the latest report ‘Global Smartphone Sales Forecast by Operating System for 88 Countries: 2007 to 2020from our  Wireless Smartphone Strategies (WSS) research service, global smartphone sales will grow +12% in 2015. Android will maintain top spot as the world's most popular platform by volume. Firefox, Microsoft and others will be among the fastest-growing operating systems and they will steadily chip away at Android's lead during the next six years.

Our extensive report forecasts global smartphone sales, by 14 operating systems, for 88 countries worldwide, from 2007 to 2020. Almost every major country worldwide is covered, including United States, China, India, Indonesia, Japan, South Korea, Russia, Brazil, Mexico, South Africa, Saudi Arabia, UK, Germany, France, Italy and Spain. This report can be used by operators, software developers, content developers, handset vendors, component makers, car manufacturers and other stakeholders to determine the size and growth rate of the huge global smartphone OS market. The report is available here to our paid clients.


December 17, 2014 05:13 PLin

According to the latest report ‘Global Smartphone Installed Base Forecast by Operating System for 88 Countries: 2007 to 2020from our  Wireless Smartphone Strategies (WSS) research service, the global smartphone installed base achieved 2 billion mark in 2014 and will reach a record high in 2015. Android will maintain top spot as the world's most popular platform, followed by Apple's iOS. However, Microsoft, Firefox and Tizen will be among the fastest-growing operating systems and they will steadily chip away at Android's installed base during our forecast period.

This extensive report forecasts the global smartphone installed base, by 14 operating systems, for 88 countries worldwide, from 2007 to 2020. Almost every major country worldwide is covered, including United States, China, India, Indonesia, Japan, South Korea, Russia, Brazil, Mexico, South Africa, Saudi Arabia, UK, Germany, France, Italy and Spain. This report can be used by operators, software developers, content developers, handset vendors, component makers, car manufacturers and other stakeholders to determine the size and growth rate of the huge global smartphone OS market. The report is available here to our paid clients.


December 10, 2014 10:25 PLin

According to the latest report -- “Micromax YU Android-Fork Challenges Xiaomi in India” -- from our Wireless Smartphone Strategies (WSS) research service, Micromax -- India’s second largest smartphone vendor -- has partnered with Cyanogen -- an Android fork -- to launch commercially a new online-only smartphone sub-brand – YU -- in India during December 2014.

Micromax is terrified of Xiaomi and the firm is stepping up its efforts to stop the rise of Xiaomi and other rival Chinese vendors. By targeting first the online distribution channel, Micromax YU is entering a fast-growing sector. However, the YU program fragments the Android ecosystem and Google will not be overjoyed by this latest move from Micromax.

As an early-mover with an Android fork, will YU be a game-changer in India? For clients, there is more analysis available here.


December 5, 2014 08:19 PLin

According to the latest report ‘VALUE SHARE: Global LTE Handset Revenue and ASP by Vendor : Q3 2014’ from our Wireless Device Strategies (WDS) research service, global LTE smartphones industry revenues rose +57% annually during Q3 2014. It is the fastest growing part of the smartphones market. Apple remained the world's largest 4G smartphones vendor by revenue, followed by Samsung and LG. Chinese brands OPPO and Vivo jumped into the top-5 vendor list for the first time ever, with surging LTE volumes and higher ASPs.

Our extensive report provides quarterly global LTE smartphones shipments, wholesale (transfer) pricing, and revenue metrics for 20 major vendors from Q1 2011 to Q3 2014.  The report is a vital tool for monitoring the financial health and tiered marketshare of leading LTE brands such as Nokia, HTC, BlackBerry, Samsung, Apple and others.


November 26, 2014 13:43 PLin

According to the latest report -- Global Smartphone Shipments by Family / Model: Q3 2014 -- from our Handset Country Share Tracker (HCST) research service, global smartphone shipments grew +28% annually in Q3 2014. Consumers and operators continue to be attracted to a handful of preferred brands, preferred families and preferred models during the quarter.

We estimate the top 15 families of models accounted for 6 in 10 of total smartphones shipped worldwide during the quarter. Samsung and Apple top the charts, but LG's G and L series, Huawei's Ascend, Lenovo's A series and Xiaomi's Redmi phones are quietly gaining traction.

Our extensive report -- published to clients here -- tracks the world's best-selling smartphone top 15 families and top 50 models by shipment volumes from Q1 2011 to Q3 2014. It is a valuable tool for component makers, car manufacturers, content suppliers, mobile operators, device vendors and other stakeholders who want to identify and measure the world's most-popular smartphones by individual model.


November 26, 2014 13:19 PLin

According to the latest report -- ‘Smartphone Vendor ASP and Revenue Share by Region: Q3 2014 -- from our Handset Country Share Tracker (HCST) research service, global smartphone industry revenues rose +13% annually in Q3 2014. Apple regained the first spot by revenue. Samsung dipped to second spot by revenue, but maintained its first place in volume. LG maintained third by volume. For the first time ever, Xiaomi jumped into the top 5 list by smartphone revenue, driven by strong shipments growth. 

Our extensive
report -- available to clients here -- provides quarterly global smartphone wholesale ASP, revenue and shipment metrics for 16 major OEMs across six major regions from Q1 2012 to Q3 2014. It is a valuable tool for operators, component manufacturers, carmakers, financial analysts and other stakeholders who want to track smartphone pricing and the financial health of major vendors on a regional basis.


November 6, 2014 07:15 PLin

According to the latest report from our Wireless Smartphone Strategies (WSS) research service HTC’s global smartphone shipments continued to shrink in Q3 2014. The company’s volumes have been falling for the past three years and it is struggling to maintain profitability.

HTC continued to struggle in all territories except Asia Pacific. Asia Pacific was the only area where HTC showed positive growth, as it grew sales +8% YoY due to a strong performance in India. By contrast, HTC captured less than 1% smartphone market share in China, the world’s largest market. HTC remained weak in the valuable North America region, taking only 2% share. The sharp decline across the North America market was the main reason for its bad global performance. Meanwhile, HTC fell in Western and CE Europe, due to tough competition from LG and others.


November 6, 2014 05:25 woh

Samsung, the world's biggest smartphone vendor by volume, has officially announced a new duo of premium-looking metal smartphones, A3 and A5, at the end of October, 2014 and is planning on hard-launching them in November in select markets, mostly emerging markets, such as China at affordable price-points to address the mounting competition from local vendors. A3 and A5, which are the first two smartphones under the category of the new Galaxy A series, are believed to target the younger and first-time smartphone users in the growing emerging markets, with nice-looking metal unibody design, modest specifications and mid-ranged prices.

In addition to the metal design, it would be worth noting that these mid-priced smartphones are featuring 4G LTE connectivity and 5MP secondary camera, which is better than 3.7MP on more premium Galaxy Note 4. We believe that Samsung is taking on a selective marketing for the younger generation who wants to enjoy the faster data services on the faster 4G network, and spends much time to take the "selfie" photos in developing regions. There has been no words on the more advanced Galaxy A7 model, but will be expected to come with higher display resolution and stronger feature-sets later on.


October 29, 2014 23:57 nmawston

According to the latest report from our WSS (Smartphones) research service, global smartphone shipments grew 27 percent annually to reach a record 320 million units in the third quarter of 2014. Xiaomi was the star performer, capturing a record 6 percent marketshare and becoming the world’s third largest smartphone vendor for the first time ever.

 

Global smartphone shipments grew 27 percent annually from 252.9 million units in Q3 2013 to a record 320.4 million in Q3 2014. Smartphone growth was mixed on a regional basis during the quarter, with healthy demand in Asia and Africa counterbalanced by sluggish volumes across North America and Europe due to ongoing changes in the operator subsidy mix.

 

Samsung shipped 79.2 million smartphones worldwide and captured 25 percent marketshare in Q3 2014, dipping from 35 percent a year earlier. Samsung continues to face tough competition from Apple at the higher-end of the smartphone market, from Xiaomi and Huawei in the middle-tiers, and from Lenovo and others at the entry-level. Samsung is aiming to fight back in the next quarter with fresh models such as the Galaxy Note Edge and Note 4. Apple grew a below-average 16 percent annually and shipped 39.3 million iPhones worldwide for 12 percent marketshare in Q3 2014. Apple’s iPhone growth is slowing worldwide because of its limited presence in the fast-growing entry-level segment. Xiaomi was the star performer in the quarter, capturing a record 6 percent marketshare and rising into third place in the global smartphone rankings for the first time ever. Xiaomi’s Android smartphone models are wildly popular in the Chinese market and it shifts millions of them every quarter through its extensive online and operator channels. Xiaomi’s next step is to target the international market in Asia and Europe, where it may face stronger headwinds of low brand awareness and technology-patent challenges next year.

 

LG shipped a record 16.8 million smartphones worldwide in Q3 2014, rising to fourth position and taking 5 percent global share. LG is performing relatively well in the United States and Europe, due to attractive new models such as the G3 and L series. Huawei rounded out the top five players with 5 percent global smartphone share in the quarter. Huawei’s core strengths lie in emerging markets, such as Africa, China and Latin America, where it operates extensive distribution channels.

 


Exhibit 1: Global Smartphone Vendor Shipments and Marketshare in Q3 2014 
[1]

Global Smartphone Vendor Shipments (Millions of Units)

Q3 '13

Q3 '14

Samsung

88.4

79.2

Apple

33.8

39.3

Xiaomi

5.2

18.0

LG

12.0

16.8

Huawei

12.7

16.5

Others

100.8

150.6

Total

252.9

320.4

     

Global Smartphone Vendor Marketshare (%)

Q3 '13

Q3 '14

Samsung

35.0%

24.7%

Apple

13.4%

12.3%

Xiaomi

2.1%

5.6%

LG

4.7%

5.2%

Huawei

5.0%

5.1%

Others

39.9%

47.0%

Total

100.0%

100.0%

 

 

 

Total Growth: Year-over-Year (%)

46.4%

26.7%

     

Source: Strategy Analytics

   


[1]  Numbers are rounded.