Wireless Smartphone Strategies

The industry’s most comprehensive set of critical market statistics and qualitative analysis, tracking and reporting on smartphones.

January 22, 2015 07:47 PLin

According to the latest report, Global Smartphone Sales Forecast: Offline vs. Online -- from our Wireless Smartphone Strategies (WSS) research service -- the distribution of smartphones through online channels will grow an above-average +21% worldwide in 2015. North America, Western Europe and China are especially active, and those regions are experiencing a Golden Age for online smartphone distribution.

Our report forecasts global smartphone offline and online distribution flows for 6 major regions and 3 key countries from 2007 to 2020, including North America, Western Europe, Latin America, China, Japan and India. The forecasts can be used by smartphone vendors, vehicle makers, apps developers and others to identify the main regional channels where smartphones are being sold, and how rapidly online channels are emerging alongside, and in some cases displacing, offline distribution. The report is available here to clients.


January 22, 2015 07:17 PLin

According to our latest report, Global Smartphone Sale Forecast: Operators vs. Retailers -- from our Wireless Smartphone Strategies (WSS) research service -- several hundred million smartphones will flow through "closed" operator channels worldwide during 2015. Operators have traditionally dominated smartphone distribution until 2013, but retailers have surpassed operator channels since 2014 and will grow their share of the industry in the coming years.

This report forecasts global smartphone distribution flows for 6 major regions and 3 key countries from 2007 to 2020, including North America, Western Europe, Latin America, China, Japan and India. The forecasts can be used by smartphone vendors, vehicle makers, apps developers and others to identify the main regional channels where mobile phones are being sold, and whether operators or retailers are winning the distribution wars. The report is available here to clients.


January 5, 2015 14:34 nmawston

Micromax has partnered with Cyanogen -- an Android fork -- to launch its online-only smartphone sub-brand, YU, in India during H1 2015. Micromax is terrified of Xiaomi and the firm is stepping up its efforts to stop the rise of Xiaomi and other rival Chinese vendors. However, the YU program fragments the Android ecosystem and Google will NOT be overjoyed by this latest move from Micromax. More analysis of this emerging challenge for Google can be downloaded by clients here.



December 26, 2014 04:16 woh

According to our recently published report, Smartphone Sales Forecast by Type: Phablets and Superphones, under our Wireless Smartphone Strategies (WSS) service, 'Superphone', defined as smartphone with display size, 4.00 to 4.99 inch, and 'Standard Phablet', defined as smartphone with display size between 5.00 and 5.99 inch, are accounting for more than 80% share of global smartphone sales in 2015. The growing number of appealing data-centric services such as gaming, navigation, video-calls, watching movies and soap operas, the lowering smartphone prices and the increasing demand for over 4" smartphones in emerging market are estimated as the primary factors of the popularity of the smartphones over 4 inch.

This extensive report forecasts global smartphone sales by type from 2003 to 2020, and it identifies which categories will grow at above-average rates during the next seven years. Types of devices covered include superphablets, phablets, superphones, and standard smartphones. From this report on, we have a split forecast for 5.00 to 5.49 inch, and 5.50 to 5.99 inch standard phablet market. This report can be viewable to our paid clients at this link.


December 17, 2014 06:52 PLin

According to the latest report ‘Global Smartphone Sales Forecast by Operating System for 88 Countries: 2007 to 2020from our  Wireless Smartphone Strategies (WSS) research service, global smartphone sales will grow +12% in 2015. Android will maintain top spot as the world's most popular platform by volume. Firefox, Microsoft and others will be among the fastest-growing operating systems and they will steadily chip away at Android's lead during the next six years.

Our extensive report forecasts global smartphone sales, by 14 operating systems, for 88 countries worldwide, from 2007 to 2020. Almost every major country worldwide is covered, including United States, China, India, Indonesia, Japan, South Korea, Russia, Brazil, Mexico, South Africa, Saudi Arabia, UK, Germany, France, Italy and Spain. This report can be used by operators, software developers, content developers, handset vendors, component makers, car manufacturers and other stakeholders to determine the size and growth rate of the huge global smartphone OS market. The report is available here to our paid clients.


December 17, 2014 05:13 PLin

According to the latest report ‘Global Smartphone Installed Base Forecast by Operating System for 88 Countries: 2007 to 2020from our  Wireless Smartphone Strategies (WSS) research service, the global smartphone installed base achieved 2 billion mark in 2014 and will reach a record high in 2015. Android will maintain top spot as the world's most popular platform, followed by Apple's iOS. However, Microsoft, Firefox and Tizen will be among the fastest-growing operating systems and they will steadily chip away at Android's installed base during our forecast period.

This extensive report forecasts the global smartphone installed base, by 14 operating systems, for 88 countries worldwide, from 2007 to 2020. Almost every major country worldwide is covered, including United States, China, India, Indonesia, Japan, South Korea, Russia, Brazil, Mexico, South Africa, Saudi Arabia, UK, Germany, France, Italy and Spain. This report can be used by operators, software developers, content developers, handset vendors, component makers, car manufacturers and other stakeholders to determine the size and growth rate of the huge global smartphone OS market. The report is available here to our paid clients.


December 10, 2014 10:25 PLin

According to the latest report -- “Micromax YU Android-Fork Challenges Xiaomi in India” -- from our Wireless Smartphone Strategies (WSS) research service, Micromax -- India’s second largest smartphone vendor -- has partnered with Cyanogen -- an Android fork -- to launch commercially a new online-only smartphone sub-brand – YU -- in India during December 2014.

Micromax is terrified of Xiaomi and the firm is stepping up its efforts to stop the rise of Xiaomi and other rival Chinese vendors. By targeting first the online distribution channel, Micromax YU is entering a fast-growing sector. However, the YU program fragments the Android ecosystem and Google will not be overjoyed by this latest move from Micromax.

As an early-mover with an Android fork, will YU be a game-changer in India? For clients, there is more analysis available here.


December 5, 2014 08:19 PLin

According to the latest report ‘VALUE SHARE: Global LTE Handset Revenue and ASP by Vendor : Q3 2014’ from our Wireless Device Strategies (WDS) research service, global LTE smartphones industry revenues rose +57% annually during Q3 2014. It is the fastest growing part of the smartphones market. Apple remained the world's largest 4G smartphones vendor by revenue, followed by Samsung and LG. Chinese brands OPPO and Vivo jumped into the top-5 vendor list for the first time ever, with surging LTE volumes and higher ASPs.

Our extensive report provides quarterly global LTE smartphones shipments, wholesale (transfer) pricing, and revenue metrics for 20 major vendors from Q1 2011 to Q3 2014.  The report is a vital tool for monitoring the financial health and tiered marketshare of leading LTE brands such as Nokia, HTC, BlackBerry, Samsung, Apple and others.


November 26, 2014 13:43 PLin

According to the latest report -- Global Smartphone Shipments by Family / Model: Q3 2014 -- from our Handset Country Share Tracker (HCST) research service, global smartphone shipments grew +28% annually in Q3 2014. Consumers and operators continue to be attracted to a handful of preferred brands, preferred families and preferred models during the quarter.

We estimate the top 15 families of models accounted for 6 in 10 of total smartphones shipped worldwide during the quarter. Samsung and Apple top the charts, but LG's G and L series, Huawei's Ascend, Lenovo's A series and Xiaomi's Redmi phones are quietly gaining traction.

Our extensive report -- published to clients here -- tracks the world's best-selling smartphone top 15 families and top 50 models by shipment volumes from Q1 2011 to Q3 2014. It is a valuable tool for component makers, car manufacturers, content suppliers, mobile operators, device vendors and other stakeholders who want to identify and measure the world's most-popular smartphones by individual model.


November 26, 2014 13:19 PLin

According to the latest report -- ‘Smartphone Vendor ASP and Revenue Share by Region: Q3 2014 -- from our Handset Country Share Tracker (HCST) research service, global smartphone industry revenues rose +13% annually in Q3 2014. Apple regained the first spot by revenue. Samsung dipped to second spot by revenue, but maintained its first place in volume. LG maintained third by volume. For the first time ever, Xiaomi jumped into the top 5 list by smartphone revenue, driven by strong shipments growth. 

Our extensive
report -- available to clients here -- provides quarterly global smartphone wholesale ASP, revenue and shipment metrics for 16 major OEMs across six major regions from Q1 2012 to Q3 2014. It is a valuable tool for operators, component manufacturers, carmakers, financial analysts and other stakeholders who want to track smartphone pricing and the financial health of major vendors on a regional basis.