Our Wireless Smartphone Strategies (WSS) services freshly published Global Smartphone Wholesale Revenue, ASP and Price-Tier Forecast Report today. Please click here to access the full report.
Global smartphone wholesale (trade) revenues are forecasted to grow 22% in 2013 as high-end superphones, phablets and operator subsidies continue to drive the market to new heights. The rate of growth, however, will slow to lower single digits beginning in 2015 as swiftly falling prices offset the continued volume growth.
Smartphone wholesale (trade) ASPs dropped to 5% in 2012, mainly because of the greater portion and volume of entry and mid-tier models, which combined contributed to 37% of total smartphone volume in 2012, up from 20% one year ago. Emerging markets, such as China, saw a robust smartphone booming thanks to the increased availability from local brands, lower price and Chinese operators’ solid subsidies. The surging volumes in emerging markets significantly boosted up global smartphone volumes, while also drew down ASPs. We expect ASPs will continue their decline during the forecast period.
North America will continue to have the highest smartphone ASP in the world through 2017, while the soaring volumes have been making Asia Pacific as the most valuable market through from 2011 onwards.
This detailed report forecasts global smartphone sales volume, revenues and wholesale ASPs by six major regions and five price-tiers from 2003 to 2017. Extensive analysis of the premium, high, mid, entry and ultra-low price-bands is included. The report is a valuable tool for device vendors, operators, component manufacturers, software developers, financial analysts, car makers, and other stakeholders who want to measure the smartphone market by value or price-brand and benchmark their pricing strategies.