MirrorLink is an in-vehicle technology that enables seamless connectivity between a smartphone and the in-vehicle infotainment system. With the appropriate applications (currently compatible applications include Nokia Car Mode and Samsung DriveLink), drivers are able to control their smartphone via the in-vehicle infotainment system, allowing for safer usage.

In September 2012 Strategy Analytics’ Automotive Consumer Insights service (ACI) conducted a heuristic evaluation of a MirrorLink enabling app, the Samsung DriveLink, on a Samsung Galaxy SIII with a MirrorLink enabled head-unit Sony XAV-601BT. 

Strategy Analytics identified following benefits brought by Samsung DriveLink:

  • Bringing a consistent smartphone and in-vehicle interaction experience;
  • Allowing drivers to use the apps installed in smartphone on the in-vehicle infotainment system;
  • Enabling drivers to use the data plan that they already have on the smartphone to navigate and listen to online music;

However, the interface of the Samsung DriveLink app still needs further optimization and a further integration of the smartphone voice control systems.

To find out more benefits and usability issues of the Samsung DriveLink please find the report: User Experience Evaluation: Samsung DriveLink with MirrorLink-Enabled Sony XAV-601BT.

Strategy Analytics’ user research in automotive consumer behaviors is available to Automotive Consumer Insights clients or for purchase here. Strategy Analytics’ research in wireless device consumer behaviors for Wireless Device Lab clients can be found here.