Wireless Smartphone Strategies

The industry’s most comprehensive set of critical market statistics and qualitative analysis, tracking and reporting on smartphones.

March 28, 2013 14:37 nmawston

According to our Wireless Smartphone Strategies (WSS) service, smartphone sales volumes will surge +56% in Africa Middle East this year. The rate of growth in Africa is almost two times higher than the global average. Growth will be driven by first-time buyers and 2G handset upgraders in major countries such as Nigeria, Egypt and Saudi Arabia. More details can be viewed by clients in this published report, which forecasts worldwide smartphone sales for 88 countries globally, including Brazil, Spain, Russia and others.


March 28, 2013 14:29 nmawston

According to our Wireless Smartphone Strategies (WSS) service, smartphone sales volumes will surge +69% in India this year. The rate of growth in India is two times higher than the global average. Growth will be driven by a wave of low-cost Android and Microsoft models for prepaid users from companies like Samsung, Micromax and Nokia. More details can be viewed by clients in this published report, which forecasts worldwide smartphone sales for 88 countries globally, including India, China, US and others.


March 27, 2013 12:28 nmawston

According to our Wireless Smartphone Strategies (WSS) service, global smartphone sales will grow by +33% in 2013. Asia Pacific will remain the largest region, accounting for half of global smartphone sales in 2013. The two largest countries by far in 2013 will be the USA and China. This published report, available to clients, forecasts global smartphone sales, for 88 countries worldwide, from 2007 to 2017. Almost every major country worldwide is covered, including United States, China, India, Indonesia, Japan, South Korea, Russia, Brazil, Mexico, South Africa, Saudi Arabia, UK, Germany, France, Italy and Spain. This report can be used by operators, software developers, content developers, handset vendors, component makers, car manufacturers and other stakeholders to determine the size and growth rate of the huge global smartphone market.


February 5, 2013 19:09 nmawston

Strategy Analytics is proud to be an official research partner of the GSMA Mobile World Congress (MWC) trade show.

The huge and influential MWC show takes place in Barcelona, Spain, between Monday 25th to Thursday 28th February, 2013.

Strategy Analytics will be sending multiple analysts and consultants to this year's MWC show in Barcelona. If you would like to brief our analysts in our mobile phone, smartphone and tablet services, or to arrange formal / informal meetings with us, please contact us through this dedicated link on our website. We look forward to the possibility of meeting you in sunny Barcelona.


February 5, 2013 19:01 nmawston

According to our Wireless Smartphone Strategies (WSS) service, Microsoft Windows Phone overtook BlackBerry OS to become the third largest smartphone platform in the influential United States market during Q4 2012. It was the first time Microsoft has surpassed Blackberry since 2006. Meanwhile, Android lost share in annual terms in the US for the first time ever. Are we now at “peak Android”? More analysis can be downloaded by clients here.


January 30, 2013 22:48 nmawston

Strategy Analytics is proud to be an official research partner of the GSMA Mobile World Congress (MWC) trade show.

The huge and influential MWC show takes place in Barcelona, Spain, between Monday 25th to Thursday 28th February, 2013.

Strategy Analytics will be sending multiple analysts and consultants to this year's MWC show in Barcelona. If you would like to brief our analysts in our mobile phone, smartphone and tablet services, or to arrange formal / informal meetings with us, please contact us through this dedicated link on our website. We look forward to the possibility of meeting you in sunny Barcelona.


January 28, 2013 11:34 nmawston

According to the latest research from our Wireless Smartphone Strategies (WSS) service, global smartphone shipments grew 38 percent annually to reach 217 million units in the fourth quarter of 2012. Android and Apple iOS together accounted for a record 92 percent share of all smartphones shipped worldwide.<

Global smartphone shipments grew 38 percent annually from 157.0 million units in Q4 2011 to 217.0 million in Q4 2012. Global smartphone shipments for the full year reached a record 700.1 million units in 2012, increasing robustly from 490.5 million units in 2011. Global shipment growth slowed from 64 percent in 2011 to 43 percent in 2012 as penetration of smartphones began to mature in developed regions such as North America and Western Europe.

We estimate 152.1 million Android smartphones were shipped globally in Q4 2012, nearly doubling from 80.6 million units in Q4 2011. Android’s share of the global smartphone market has surged from 51 percent to 70 percent over the past year, crushing Symbian, Bada and other platforms in its wake. Almost half-a-billion Android smartphones were shipped in total worldwide during 2012. Android is clearly the undisputed volume leader of the smartphone industry at the present time. Android’s challenge for 2013 will be to defend its leadership, not only against Apple, but also against an emerging wave of hungry challengers that includes Microsoft, Blackberry, Firefox and Tizen.

Apple grew 29 percent annually and shipped 47.8 million smartphones worldwide for 22 percent marketshare in Q4 2012, dipping slightly from 24 percent a year earlier. Combined together, Apple and Android accounted for a record 92 percent share of all smartphones shipped globally in the fourth quarter of 2012. The worldwide smartphone industry has effectively become a duopoly as consumer demand has polarized around mass-market Android models and premium Apple designs.

Exhibit 1: Global Smartphone Operating System Shipments and Market Share in Q4 2012 [1]

Global Smartphone OS Shipments (Millions of Units)

Q4 '11

2011

Q4 '12

2012

Android

80.6

238.9

152.1

479.0

Apple iOS

37.0

93.0

47.8

135.8

Others

39.4

158.6

17.1

85.3

Total

157.0

490.5

217.0

700.1

 

 

 

 

 

Global Smartphone OS Marketshare  %

Q4 '11

2011

Q4 '12

2012

Android

51.3%

48.7%

70.1%

68.4%

Apple iOS

23.6%

19.0%

22.0%

19.4%

Others

25.1%

32.3%

7.9%

12.2%

Total

100.0%

100.0%

100.0%

100.0%

 

 

 

 

 

Total Growth Year-over-Year %

55.9%

63.8%

38.2%

42.7%



[1]  Numbers are rounded.


January 17, 2013 15:37 sbicheno

Chinese search giant Baidu and France Telecom’s Orange are teaming to launch a data-efficient browser for low-cost smartphone users in Africa. Both players launched a co-branded version of Baidu's browser on Orange’s Egyptian operator MobiNil. The browser is a pre-installed app on carrier-sold Android-powered smartphones. It is expected that Baidu and Orange will challenge Google’s market share due to the growing smartphone adoption in the region.

The move is also quite equivalent to the impending launch of the low-cost Firefox OS mobile platform in Brazil, which is also the product of a collaboration between a browser company - Mozilla - and a global mobile operator - Telefónica.

Subscribers to Strategy Analytics’ Wireless Smartphone Strategies (WSS) services can access detailed country-level and platform-level market data on all the major African markets from this report: Global Smartphone User Base Forecast by OS for 88 Countries: 2007-2017, and can find a detailed insight into Firefox OS and the market potential for browser-based platforms in general in this report: Telefónica, Firefox & ZTE Take HTML5 Phones to the Masses.


January 7, 2013 08:06 nmawston

The United States is the world's most influential smartphone market. Chinese vendors are keen to crack the US, particularly Huawei and ZTE. Both firms have single-digit marketshare there right now; they would like to make it double-digit. Beyond cutting prices of their devices, what do Huawei and ZTE need to do to crack the US smartphone market? This published report, available to clients of our Wireless Smartphone Strategies (WSS) service, analyzes the situation and provides recommendations for both firms.


January 7, 2013 08:03 nmawston

According to our Wireless Smartphone Strategies (WSS) service, Italy will be the world's 11th largest smartphone market in 2013. It is broadly similar in size to France. With LTE emerging on the horizon, there is scope for change. Which smartphone platforms dominate? How popular is Apple? What is the penetration of smartphones, and how much growth is left? More analysis can be donwloaded by clients here,