Wireless Smartphone Strategies

The industry’s most comprehensive set of critical market statistics and qualitative analysis, tracking and reporting on smartphones.

February 26, 2015 12:02 nmawston

According to the latest research from our WSS (Smartphones) research service, global smartphone operating profit reached US$21 billion in Q4 2014. The Android operating system captured a record-low 11 percent global smartphone profit share during the quarter. In contrast, Apple iOS took a record-high 89 percent profit share.

Global smartphone operating profit grew 31 percent annually from US$16.2 billion in Q4 2013 to US$21.2 billion in Q4 2014. Android hardware vendors combined took a record-low 11 percent global smartphone profit share, down from 29 percent one year ago. In contrast, Apple iOS captured a record-high 89 percent profit share, up from 71 percent in Q4 2013.

Apple iOS continues to tighten its grip on the smartphone industry. Apple’s strategy of premium products and lean logistics is proving hugely profitable. Android’s weak profitability for its hardware partners will worry Google. If major smartphone manufacturers, like Samsung or Huawei, cannot make decent profits from the Android ecosystem, they may be tempted in the future to look at alternative platforms such as Microsoft, Tizen or Firefox. 

Exhibit 1: Global Smartphone Operating Profit Share in Q4 2014  [1]

Global Smartphone Operating Profit (US$, Billions)

Q4 2013

Q4 2014

Apple iOS

11.4

18.8

Android

4.8

2.4

Microsoft

0.0

0.0

BlackBerry

0.0

0.0

Others

0.0

0.0

Total

16.2

21.2

     

Global Smartphone Operating Profit Share (%)

Q4 2013

Q4 2014

Apple iOS

70.5%

88.7%

Android

29.5%

11.3%

Microsoft

0.0%

0.0%

BlackBerry

0.0%

0.0%

Others

0.0%

0.0%

Total

100.0%

100.0%

     

Total Growth Year-over-Year  %

~

31.4%

     

Source: Strategy Analytics

   

 



[1]  Numbers are rounded. Data refers to realized operating profit for smartphone hardware vendors aggregated by operating system.


February 26, 2015 00:08 nmawston

According to the latest research from our WSS (Smartphones) research service, global smartphone users reached 2 billion for the first time ever in 2014.

One in three of the world’s population now owns a smartphone.

Global smartphone users grew 37 percent from 1.5 billion in 2013 to reach 2.1 billion users in 2014. This is the first time worldwide smartphone users have surpassed the two-billion level. We forecast global smartphone users to increase a further 22 percent to 2.5 billion in 2015. An impressive 35 percent of the world’s 7.2 billion population will own a smartphone by the end of 2015, up from 29 percent in 2014.

Well over 2 billion people worldwide own a smartphone today. The smartphone has become one of the most widespread electronic devices of all time. The smartphone is ubiquitous and it is rapidly evolving to become a central hub for controlling consumers’ daily lives in the home, car and office of the future.

 

Exhibit 1: Global Smartphone Users in 2013 to 2015  [1]

Global Smartphone Users (Billions of Units)

2013

2014

2015

Total Smartphone Users

1.5

2.1

2.5

Total Population

7.0

7.1

7.2

Total Smartphone Users as % of Total Population

22%

29%

35%

       

Source: Strategy Analytics

 

 

 

 



[1]  Numbers are rounded. A “user” is defined as a person who owns and uses one or more active smartphones.


February 5, 2013 19:09 nmawston

Strategy Analytics is proud to be an official research partner of the GSMA Mobile World Congress (MWC) trade show.

The huge and influential MWC show takes place in Barcelona, Spain, between Monday 25th to Thursday 28th February, 2013.

Strategy Analytics will be sending multiple analysts and consultants to this year's MWC show in Barcelona. If you would like to brief our analysts in our mobile phone, smartphone and tablet services, or to arrange formal / informal meetings with us, please contact us through this dedicated link on our website. We look forward to the possibility of meeting you in sunny Barcelona.


January 30, 2013 22:48 nmawston

Strategy Analytics is proud to be an official research partner of the GSMA Mobile World Congress (MWC) trade show.

The huge and influential MWC show takes place in Barcelona, Spain, between Monday 25th to Thursday 28th February, 2013.

Strategy Analytics will be sending multiple analysts and consultants to this year's MWC show in Barcelona. If you would like to brief our analysts in our mobile phone, smartphone and tablet services, or to arrange formal / informal meetings with us, please contact us through this dedicated link on our website. We look forward to the possibility of meeting you in sunny Barcelona.


January 25, 2013 14:43 nmawston

Strategy Analytics is proud to be an official research partner of the GSMA Mobile World Congress (MWC) trade show.

The huge and influential MWC show takes place in Barcelona, Spain, between Monday 25th to Thursday 28th February, 2013.

Strategy Analytics will be sending multiple analysts and consultants to this year's MWC show in Barcelona. If you would like to brief our analysts or consultants, or to arrange formal / informal meetings with us, please contact us through this dedicated link on our website. We look forward to the possibility of meeting you in sunny Barcelona.


January 18, 2013 00:19 nmawston

Strategy Analytics is proud to be an official research partner of the GSMA Mobile World Congress (MWC) trade show.

The huge and influential MWC show takes place in Barcelona, Spain, between Monday 25th to Thursday 28th February, 2013.

Strategy Analytics will be sending multiple analysts and consultants to this year's MWC show in Barcelona. If you would like to brief our analysts or consultants, or to arrange formal / informal meetings with us, please contact us through this dedicated link on our website. We look forward to the possibility of meeting you in sunny Barcelona.