Wireless Smartphone Strategies

The industry’s most comprehensive set of critical market statistics and qualitative analysis, tracking and reporting on smartphones.

January 29, 2015 01:51 khyers

According to the latest research from Strategy Analytics, global smartphone shipments grew 31 percent annually to reach a record 380 million units in the fourth quarter of 2014. Apple tied with Samsung to become the world’s largest smartphone vendor.

Global smartphone shipments grew 31 percent annually from 290.2 million units in Q4 2013 to a record 380.1 million in Q4 2014. An impressive 1.3 billion smartphones were shipped worldwide in 2014, with very strong growth seen last year in emerging markets such as China, India and Africa.

Apple shipped 74.5 million smartphones worldwide and captured a record 20 percent marketshare in Q4 2014, increasing from 18 percent a year earlier. Apple’s new iPhone 6 and 6 Plus models are proving wildly popular in China, United States and Europe. Apple tied with Samsung to become the world’s largest smartphone vendor for the first time since Q4 2011. Samsung shipped 74.5 million smartphones worldwide and captured 20 percent marketshare in Q4 2013, dipping from 30 percent in Q4 2013. Samsung continues to face intense competition from Apple at the higher-end of the smartphone market, from Huawei in the middle-tiers, and from Xiaomi and others at the entry-level. Samsung may soon have to consider taking over rivals, such as Blackberry, in order to revitalize growth this year. Samsung remained the number one smartphone player globally on a full-year basis in 2014. 

Lenovo merged officially with Motorola to capture 6 percent global smartphone marketshare and take third position in Q4 2014. Lenovo is hoping to leverage Motorola’s famous brand to drive global scale this year and to offset some of Lenovo’s recently weakening smartphone growth at home in China. Meanwhile, Huawei shipped a robust 24.1 million smartphones for 6 percent share and fourth position worldwide in Q4 2014. Huawei is expanding rapidly online in China and through retailers across Africa, enabling it to become an emerging powerhouse in developing markets.

Exhibit 1: Global Smartphone Vendor Shipments and Marketshare in Q4 2014*

 

Global Smartphone Vendor Shipments (Millions of Units) 

Q4 '13 

2013 

Q4 '14 

2014 

Samsung 

86.0 

319.8 

74.5

317.2

Apple

51.0

153.4

74.5

192.7

Lenovo-Motorola

18.8

62.1

24.7

92.7

Huawei

16.6

50.4

24.1

74.1

Others

117.8

404.3

182.3

606.8

Total

290.2

990.0

380.1

1283.5

         

Global Smartphone Vendor Marketshare (%)

Q4 '13

2013

Q4 '14

2014

Samsung

29.6%

32.3%

19.6%

24.7%

Apple

17.6%

15.5%

19.6%

15.0%

Lenovo-Motorola

6.5%

6.3%

6.5%

7.2%

Huawei

5.7%

5.1%

6.3%

5.8%

Others

40.6%

40.8%

48.0%

47.3%

Total

100.0%

100.0%

100.0%

100.0%

 

 

 

 

 

Total Growth: Year-over-Year (%)

33.7%

41.4%

31.0%

29.6%

Source: Strategy Analytics

The full report, Apple Becomes World’s Largest Smartphone Vendor in Q4 2014, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here.

*Numbers are rounded.

 

 

 

 



January 28, 2015 21:00 nmawston

According to the latest research from our WSS (Smartphones) service, global smartphone shipments grew 31 percent annually to reach a record 380 million units in the fourth quarter of 2014. Apple tied with Samsung to become the world’s largest smartphone vendor.

Global smartphone shipments grew 31 percent annually from 290.2 million units in Q4 2013 to a record 380.1 million in Q4 2014. An impressive 1.3 billion smartphones were shipped worldwide in 2014, with very strong growth seen last year in emerging markets such as China, India and Africa.

Apple shipped 74.5 million smartphones worldwide and captured a record 20 percent marketshare in Q4 2014, increasing from 18 percent a year earlier. Apple’s new iPhone 6 and 6 Plus models are proving wildly popular in China, United States and Europe. Apple tied with Samsung to become the world’s largest smartphone vendor for the first time since Q4 2011. Samsung shipped 74.5 million smartphones worldwide and captured 20 percent marketshare in Q4 2014, dipping from 30 percent in Q4 2013. Samsung continues to face intense competition from Apple at the higher-end of the smartphone market, from Huawei in the middle-tiers, and from Xiaomi and others at the entry-level. Samsung may soon have to consider taking over rivals, such as Blackberry, in order to revitalize growth this year. Samsung remained the number one smartphone player globally on a full-year basis in 2014.

Lenovo merged officially with Motorola to capture 6 percent global smartphone marketshare and take third position in Q4 2014. Lenovo is hoping to leverage Motorola’s famous brand to drive global scale this year and to offset some of Lenovo’s recently weakening smartphone growth at home in China. Meanwhile, Huawei shipped a robust 24.1 million smartphones for 6 percent share and fourth position worldwide in Q4 2014. Huawei is expanding rapidly online in China and through retailers across Africa, enabling it to become an emerging powerhouse in developing markets.


 

Exhibit 1: Global Smartphone Vendor Shipments and Marketshare in Q4 2014  [1]

Global Smartphone Vendor Shipments (Millions of Units)

Q4 '13

2013

Q4 '14

2014

Samsung

86.0

319.8

74.5

317.2

Apple

51.0

153.4

74.5

192.7

Lenovo-Motorola

18.8

62.1

24.7

92.7

Huawei

16.6

50.4

24.1

74.1

Others

117.8

404.3

182.3

606.8

Total

290.2

990.0

380.1

1283.5

         

Global Smartphone Vendor Marketshare (%)

Q4 '13

2013

Q4 '14

2014

Samsung

29.6%

32.3%

19.6%

24.7%

Apple

17.6%

15.5%

19.6%

15.0%

Lenovo-Motorola

6.5%

6.3%

6.5%

7.2%

Huawei

5.7%

5.1%

6.3%

5.8%

Others

40.6%

40.8%

48.0%

47.3%

Total

100.0%

100.0%

100.0%

100.0%

 

 

 

 

 

Total Growth: Year-over-Year (%)

33.7%

41.4%

31.0%

29.6%

         

Source: Strategy Analytics

       


[1]  Numbers are rounded.


January 22, 2015 07:47 PLin

According to the latest report, Global Smartphone Sales Forecast: Offline vs. Online -- from our Wireless Smartphone Strategies (WSS) research service -- the distribution of smartphones through online channels will grow an above-average +21% worldwide in 2015. North America, Western Europe and China are especially active, and those regions are experiencing a Golden Age for online smartphone distribution.

Our report forecasts global smartphone offline and online distribution flows for 6 major regions and 3 key countries from 2007 to 2020, including North America, Western Europe, Latin America, China, Japan and India. The forecasts can be used by smartphone vendors, vehicle makers, apps developers and others to identify the main regional channels where smartphones are being sold, and how rapidly online channels are emerging alongside, and in some cases displacing, offline distribution. The report is available here to clients.


January 22, 2015 07:17 PLin

According to our latest report, Global Smartphone Sale Forecast: Operators vs. Retailers -- from our Wireless Smartphone Strategies (WSS) research service -- several hundred million smartphones will flow through "closed" operator channels worldwide during 2015. Operators have traditionally dominated smartphone distribution until 2013, but retailers have surpassed operator channels since 2014 and will grow their share of the industry in the coming years.

This report forecasts global smartphone distribution flows for 6 major regions and 3 key countries from 2007 to 2020, including North America, Western Europe, Latin America, China, Japan and India. The forecasts can be used by smartphone vendors, vehicle makers, apps developers and others to identify the main regional channels where mobile phones are being sold, and whether operators or retailers are winning the distribution wars. The report is available here to clients.


January 5, 2015 14:34 nmawston

Micromax has partnered with Cyanogen -- an Android fork -- to launch its online-only smartphone sub-brand, YU, in India during H1 2015. Micromax is terrified of Xiaomi and the firm is stepping up its efforts to stop the rise of Xiaomi and other rival Chinese vendors. However, the YU program fragments the Android ecosystem and Google will NOT be overjoyed by this latest move from Micromax. More analysis of this emerging challenge for Google can be downloaded by clients here.



December 10, 2014 10:25 PLin

According to the latest report -- “Micromax YU Android-Fork Challenges Xiaomi in India” -- from our Wireless Smartphone Strategies (WSS) research service, Micromax -- India’s second largest smartphone vendor -- has partnered with Cyanogen -- an Android fork -- to launch commercially a new online-only smartphone sub-brand – YU -- in India during December 2014.

Micromax is terrified of Xiaomi and the firm is stepping up its efforts to stop the rise of Xiaomi and other rival Chinese vendors. By targeting first the online distribution channel, Micromax YU is entering a fast-growing sector. However, the YU program fragments the Android ecosystem and Google will not be overjoyed by this latest move from Micromax.

As an early-mover with an Android fork, will YU be a game-changer in India? For clients, there is more analysis available here.


November 26, 2014 13:43 PLin

According to the latest report -- Global Smartphone Shipments by Family / Model: Q3 2014 -- from our Handset Country Share Tracker (HCST) research service, global smartphone shipments grew +28% annually in Q3 2014. Consumers and operators continue to be attracted to a handful of preferred brands, preferred families and preferred models during the quarter.

We estimate the top 15 families of models accounted for 6 in 10 of total smartphones shipped worldwide during the quarter. Samsung and Apple top the charts, but LG's G and L series, Huawei's Ascend, Lenovo's A series and Xiaomi's Redmi phones are quietly gaining traction.

Our extensive report -- published to clients here -- tracks the world's best-selling smartphone top 15 families and top 50 models by shipment volumes from Q1 2011 to Q3 2014. It is a valuable tool for component makers, car manufacturers, content suppliers, mobile operators, device vendors and other stakeholders who want to identify and measure the world's most-popular smartphones by individual model.


October 31, 2014 12:13 nmawston

According to the latest report from our WSS (Smartphones) research service, global smartphone shipments reached 320 million units in the third quarter of 2014. The Android operating system captured a dominant 84 percent global marketshare, squeezing Apple iOS, Microsoft and Blackberry.

Global smartphone shipments grew 27 percent annually from 252.9 million units in Q3 2013 to 320.4 million in Q3 2014. Smartphone growth continues to be driven by robust demand in emerging markets, particularly Asia and Africa Middle East.

Android’s domination of global smartphone shipments remained strong in Q3 2014, with an impressive 84 percent of all smartphones now running Google’s OS. Android’s gain came at the expense of every major rival platform. BlackBerry’s global smartphone share has stayed flat at 1 percent in the past year, due to a lackluster range of BB10 devices. Apple iOS lost one point of share to Android because of its limited presence at the lower end of the smartphone market. Microsoft Windows Phone continued to struggle in China and Japan, and its global smartphone marketshare fell from 4 percent in Q3 2013 to 3 percent during Q3 2014.

 

Android’s leadership of the global smartphone market looks unbeatable at the moment. Its low-cost services and user-friendly software remain attractive to hardware makers, operators and consumers worldwide. However, challenges are emerging for Google. The Android platform is getting overcrowded with hundreds of hardware brands, Android smartphone prices are falling worldwide, and few Android device vendors make profits.



Exhibit 1: Global Smartphone OS Shipments and Market Share in Q3 2014 
[1]

Global Smartphone Operating System Shipments (Millions of Units)

Q3 '13

Q3 '14

Android

205.9

268.0

Apple iOS

33.8

39.3

Microsoft

10.3

10.5

BlackBerry

2.5

2.3

Others

0.4

0.3

Total

252.9

320.4

     

Global Smartphone Operating System Marketshare  %

Q3 '13

Q3 '14

Android

81.4%

83.6%

Apple iOS

13.4%

12.3%

Microsoft

4.1%

3.3%

BlackBerry

1.0%

0.7%

Others

0.2%

0.1%

Total

100.0%

100.0%

     

Total Growth Year-over-Year  %

46.4%

26.7%

     

Source: Strategy Analytics

   

 

 


[1]  Numbers are rounded.


October 28, 2014 21:14 nmawston

According to a new report from our WSS (Smartphones) research servcice, Apple shipped 39 million iPhones worldwide in Q3 2014. Its annual shipment growth rate was only +16% and it continues to slow down. However, weaker shipments are being offset by a stronger ASP, which increased for the first time in two years due to a higher mix of expensive iPhone 6 models. More analysis of Apple's pricing can be viewed by clients here.


October 20, 2014 15:20 nmawston

According to a new report from our Wireless Smartphone Strategies (WSS) service, Blackberry captured 1% smartphone share worldwide in Q3 2014. The company’s hardware division is finally on the cusp of returning to profits for the first time in three years. Cost cuts (e.g. outsourcing) and improved BB10 designs -- like the Z3 and Passport models -- are driving the vendor’s enhanced performance. Additional analysis can be viewed by clients here.