According to our WSS (Smartphones) research service, smartphone revenues will grow +16% worldwide during 2014. At the same time, the four BRIC countries combined -- Brazil, Russia, India, and China -- will all grow at rates well above the global average.
Led by China, BRIC countries will generate 36% of all global smartphone revenues in 2014. Among the four countries this year, China will experience the highest revenue and ASP growth rate, propelled by the decrease in the ultra-low-tier market and the increase in other higher-price-range segments.
Meanwhile, we forecast China will surpass the US to become the largest smartphone market by revenue this year.
This extensive published report, available to clients, forecasts BRIC country smartphone sales volume, wholesale revenues, and wholesale ASPs across 8 price-tiers from 2009 to 2020. In-depth analysis of the premium, high, mid, entry and ultra-low price-bands is included. The report is a valuable tool for device vendors, operators, component manufacturers, software developers, financial analysts, car makers, and other stakeholders who want to measure each country's smartphone market by value, and benchmark their pricing strategies.