Wireless Smartphone Strategies

The industry’s most comprehensive set of critical market statistics and qualitative analysis, tracking and reporting on smartphones.

January 31, 2013 20:27 lsui

Mainland China smartphone shipments grew 64% annually to reach 53 million units in the fourth quarter of 2012. Android and Android forks together accounted for a record 86% share of all smartphones shipped in China this quarter. Apple iOS followed with 12% share. Android (including Android forks) and Apple iOS capture a record 98% share of China smartphone shipments this quarter, up from 79% one year ago. Please access the published report from our Handset Country Share Tracker Services (HCST) for more details.


January 30, 2013 22:48 nmawston

Strategy Analytics is proud to be an official research partner of the GSMA Mobile World Congress (MWC) trade show.

The huge and influential MWC show takes place in Barcelona, Spain, between Monday 25th to Thursday 28th February, 2013.

Strategy Analytics will be sending multiple analysts and consultants to this year's MWC show in Barcelona. If you would like to brief our analysts in our mobile phone, smartphone and tablet services, or to arrange formal / informal meetings with us, please contact us through this dedicated link on our website. We look forward to the possibility of meeting you in sunny Barcelona.


January 28, 2013 11:34 nmawston

According to the latest research from our Wireless Smartphone Strategies (WSS) service, global smartphone shipments grew 38 percent annually to reach 217 million units in the fourth quarter of 2012. Android and Apple iOS together accounted for a record 92 percent share of all smartphones shipped worldwide.<

Global smartphone shipments grew 38 percent annually from 157.0 million units in Q4 2011 to 217.0 million in Q4 2012. Global smartphone shipments for the full year reached a record 700.1 million units in 2012, increasing robustly from 490.5 million units in 2011. Global shipment growth slowed from 64 percent in 2011 to 43 percent in 2012 as penetration of smartphones began to mature in developed regions such as North America and Western Europe.

We estimate 152.1 million Android smartphones were shipped globally in Q4 2012, nearly doubling from 80.6 million units in Q4 2011. Android’s share of the global smartphone market has surged from 51 percent to 70 percent over the past year, crushing Symbian, Bada and other platforms in its wake. Almost half-a-billion Android smartphones were shipped in total worldwide during 2012. Android is clearly the undisputed volume leader of the smartphone industry at the present time. Android’s challenge for 2013 will be to defend its leadership, not only against Apple, but also against an emerging wave of hungry challengers that includes Microsoft, Blackberry, Firefox and Tizen.

Apple grew 29 percent annually and shipped 47.8 million smartphones worldwide for 22 percent marketshare in Q4 2012, dipping slightly from 24 percent a year earlier. Combined together, Apple and Android accounted for a record 92 percent share of all smartphones shipped globally in the fourth quarter of 2012. The worldwide smartphone industry has effectively become a duopoly as consumer demand has polarized around mass-market Android models and premium Apple designs.

Exhibit 1: Global Smartphone Operating System Shipments and Market Share in Q4 2012 [1]

Global Smartphone OS Shipments (Millions of Units)

Q4 '11

2011

Q4 '12

2012

Android

80.6

238.9

152.1

479.0

Apple iOS

37.0

93.0

47.8

135.8

Others

39.4

158.6

17.1

85.3

Total

157.0

490.5

217.0

700.1

 

 

 

 

 

Global Smartphone OS Marketshare  %

Q4 '11

2011

Q4 '12

2012

Android

51.3%

48.7%

70.1%

68.4%

Apple iOS

23.6%

19.0%

22.0%

19.4%

Others

25.1%

32.3%

7.9%

12.2%

Total

100.0%

100.0%

100.0%

100.0%

 

 

 

 

 

Total Growth Year-over-Year %

55.9%

63.8%

38.2%

42.7%



[1]  Numbers are rounded.


January 25, 2013 14:43 nmawston

Strategy Analytics is proud to be an official research partner of the GSMA Mobile World Congress (MWC) trade show.

The huge and influential MWC show takes place in Barcelona, Spain, between Monday 25th to Thursday 28th February, 2013.

Strategy Analytics will be sending multiple analysts and consultants to this year's MWC show in Barcelona. If you would like to brief our analysts or consultants, or to arrange formal / informal meetings with us, please contact us through this dedicated link on our website. We look forward to the possibility of meeting you in sunny Barcelona.


January 25, 2013 14:35 nmawston
Boston, MA - January 24, 2013 -- According to the latest research from Strategy Analytics, global smartphone shipments grew 43 percent annually to reach a record 700 million units in 2012. Samsung was the star performer, capturing 30 percent marketshare worldwide and extending its lead over Apple and Nokia.

Neil Shah, Senior Analyst at Strategy Analytics, said, ?Global smartphone shipments grew 38 percent annually from 157.0 million units in Q4 2011 to 217.0 million in Q4 2012. Global smartphone shipments for the full year reached a record 700.1 million units in 2012, increasing robustly from 490.5 million units in 2011. Global shipment growth slowed from 64 percent in 2011 to 43 percent in 2012 as penetration of smartphones began to mature in developed regions such as North America and Western Europe.

Neil Mawston, Executive Director at Strategy Analytics, added, ?Samsung shipped a record 213.0 million smartphones worldwide and captured 30 percent marketshare in 2012. This was the largest number of units ever shipped by a smartphone vendor in a single year, beating Nokia?s previous all-time record when it shipped 100.1 million units during 2010. Despite tough competition in stores and courtrooms, Samsung continued to deliver numerous hit models, from the high-end Galaxy Note2 phablet to the mass-market Galaxy Y. Apple grew a healthy 46 percent annually and shipped 135.8 million smartphones worldwide for 19 percent marketshare in 2012, broadly flat from the 19 percent level recorded in 2011. Apple had a strong year in developed regions like North America, but this was offset partly by its limited presence in high-growth emerging markets such as Africa.

Linda Sui, Analyst at Strategy Analytics, added, ?Samsung and Apple together accounted for half of all smartphones shipped worldwide in 2012. Large marketing budgets, extensive distribution channels and attractive product portfolios have enabled Samsung and Apple to tighten their grip on the smartphone industry. The growth of Samsung and Apple has continued to impact Nokia. Nokia retained its position as the world?s third largest smartphone vendor for full-year 2012, but its global marketshare has dropped sharply from 16 percent to five percent during the past year. Nokia?s Windows Phone portfolio has improved significantly in recent months, with new models like the Lumia 920, but we believe the vendor still lacks a true hero model in its range that can be considered an Apple iPhone or Samsung S3 killer.?
Exhibit 1: Global Smartphone Vendor Shipments and Market Share in Q4 2012.

Global Smartphone Vendor Shipments (Millions of Units)
Q4 '11
2011
Q4 '12
2012
Samsung
36.5
97.4
63.0
213.0
Apple
37.0
93.0
47.8
135.8
Nokia
19.6
77.3
6.6
35.0
Others
63.9
222.8
99.6
316.3
Total
157.0
490.5
217.0
700.1
Global Smartphone Vendor Marketshare %
Q4 '11
2011
Q4 '12
2012
Samsung
23.2%
19.9%
29.0%
30.4%
Apple
23.6%
19.0%
22.0%
19.4%
Nokia
12.5%
15.8%
3.0%
5.0%
Others
40.7%
45.4%
45.9%
45.2%
Total
100.0%
100.0%
100.0%
100.0%
Total Growth Year-over-Year %
55.9%
63.8%
38.2%
42.7%

[1] Numbers are rounded.
The full report, Global Smartphone Shipments Reach a Record 700 Million Units in 2012, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here: http://tinyurl.com/9djv7u8.

January 25, 2013 02:21 lsui
Boston, MA - January 24, 2013 -- According to the latest research from Strategy Analytics, global smartphone shipments grew 43 percent annually to reach a record 700 million units in 2012. Samsung was the star performer, capturing 30 percent marketshare worldwide and extending its lead over Apple and Nokia.

Neil Shah, Senior Analyst at Strategy Analytics, said, ?Global smartphone shipments grew 38 percent annually from 157.0 million units in Q4 2011 to 217.0 million in Q4 2012. Global smartphone shipments for the full year reached a record 700.1 million units in 2012, increasing robustly from 490.5 million units in 2011. Global shipment growth slowed from 64 percent in 2011 to 43 percent in 2012 as penetration of smartphones began to mature in developed regions such as North America and Western Europe.

Neil Mawston, Executive Director at Strategy Analytics, added, ?Samsung shipped a record 213.0 million smartphones worldwide and captured 30 percent marketshare in 2012. This was the largest number of units ever shipped by a smartphone vendor in a single year, beating Nokia?s previous all-time record when it shipped 100.1 million units during 2010. Despite tough competition in stores and courtrooms, Samsung continued to deliver numerous hit models, from the high-end Galaxy Note2 phablet to the mass-market Galaxy Y. Apple grew a healthy 46 percent annually and shipped 135.8 million smartphones worldwide for 19 percent marketshare in 2012, broadly flat from the 19 percent level recorded in 2011. Apple had a strong year in developed regions like North America, but this was offset partly by its limited presence in high-growth emerging markets such as Africa.

Linda Sui, Analyst at Strategy Analytics, added, ?Samsung and Apple together accounted for half of all smartphones shipped worldwide in 2012. Large marketing budgets, extensive distribution channels and attractive product portfolios have enabled Samsung and Apple to tighten their grip on the smartphone industry. The growth of Samsung and Apple has continued to impact Nokia. Nokia retained its position as the world?s third largest smartphone vendor for full-year 2012, but its global marketshare has dropped sharply from 16 percent to five percent during the past year. Nokia?s Windows Phone portfolio has improved significantly in recent months, with new models like the Lumia 920, but we believe the vendor still lacks a true hero model in its range that can be considered an Apple iPhone or Samsung S3 killer.?
Exhibit 1: Global Smartphone Vendor Shipments and Market Share in Q4 2012.

Global Smartphone Vendor Shipments (Millions of Units)
Q4 '11
2011
Q4 '12
2012
Samsung
36.5
97.4
63.0
213.0
Apple
37.0
93.0
47.8
135.8
Nokia
19.6
77.3
6.6
35.0
Others
63.9
222.8
99.6
316.3
Total
157.0
490.5
217.0
700.1
         
Global Smartphone Vendor Marketshare %
Q4 '11
2011
Q4 '12
2012
Samsung
23.2%
19.9%
29.0%
30.4%
Apple
23.6%
19.0%
22.0%
19.4%
Nokia
12.5%
15.8%
3.0%
5.0%
Others
40.7%
45.4%
45.9%
45.2%
Total
100.0%
100.0%
100.0%
100.0%
         
Total Growth Year-over-Year %
55.9%
63.8%
38.2%
42.7%

[1] Numbers are rounded.
The full report, Global Smartphone Shipments Reach a Record 700 Million Units in 2012, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here: http://tinyurl.com/9djv7u8.
 

January 18, 2013 00:19 nmawston

Strategy Analytics is proud to be an official research partner of the GSMA Mobile World Congress (MWC) trade show.

The huge and influential MWC show takes place in Barcelona, Spain, between Monday 25th to Thursday 28th February, 2013.

Strategy Analytics will be sending multiple analysts and consultants to this year's MWC show in Barcelona. If you would like to brief our analysts or consultants, or to arrange formal / informal meetings with us, please contact us through this dedicated link on our website. We look forward to the possibility of meeting you in sunny Barcelona.


January 17, 2013 15:37 sbicheno

Chinese search giant Baidu and France Telecom’s Orange are teaming to launch a data-efficient browser for low-cost smartphone users in Africa. Both players launched a co-branded version of Baidu's browser on Orange’s Egyptian operator MobiNil. The browser is a pre-installed app on carrier-sold Android-powered smartphones. It is expected that Baidu and Orange will challenge Google’s market share due to the growing smartphone adoption in the region.

The move is also quite equivalent to the impending launch of the low-cost Firefox OS mobile platform in Brazil, which is also the product of a collaboration between a browser company - Mozilla - and a global mobile operator - Telefónica.

Subscribers to Strategy Analytics’ Wireless Smartphone Strategies (WSS) services can access detailed country-level and platform-level market data on all the major African markets from this report: Global Smartphone User Base Forecast by OS for 88 Countries: 2007-2017, and can find a detailed insight into Firefox OS and the market potential for browser-based platforms in general in this report: Telefónica, Firefox & ZTE Take HTML5 Phones to the Masses.


January 7, 2013 08:06 nmawston

The United States is the world's most influential smartphone market. Chinese vendors are keen to crack the US, particularly Huawei and ZTE. Both firms have single-digit marketshare there right now; they would like to make it double-digit. Beyond cutting prices of their devices, what do Huawei and ZTE need to do to crack the US smartphone market? This published report, available to clients of our Wireless Smartphone Strategies (WSS) service, analyzes the situation and provides recommendations for both firms.


January 7, 2013 08:03 nmawston

According to our Wireless Smartphone Strategies (WSS) service, Italy will be the world's 11th largest smartphone market in 2013. It is broadly similar in size to France. With LTE emerging on the horizon, there is scope for change. Which smartphone platforms dominate? How popular is Apple? What is the penetration of smartphones, and how much growth is left? More analysis can be donwloaded by clients here,