Wireless Smartphone Strategies

The industry’s most comprehensive set of critical market statistics and qualitative analysis, tracking and reporting on smartphones.

December 19, 2014 01:38 lsui

According to the latest report from our Wireless Smartphone Strategies (WSS) services, Android forks will capture 31% of global smartphone sales in 2015, up from 29% in 2013.

China is the key market for Android forks, but India and other emering markets are posied to be new marketplaces for Android forks.

Android forks might challenge Andorid One program by Google in emering markets.

WSS clients please click here to access the full report.


December 17, 2014 06:52 PLin

According to the latest report ‘Global Smartphone Sales Forecast by Operating System for 88 Countries: 2007 to 2020from our  Wireless Smartphone Strategies (WSS) research service, global smartphone sales will grow +12% in 2015. Android will maintain top spot as the world's most popular platform by volume. Firefox, Microsoft and others will be among the fastest-growing operating systems and they will steadily chip away at Android's lead during the next six years.

Our extensive report forecasts global smartphone sales, by 14 operating systems, for 88 countries worldwide, from 2007 to 2020. Almost every major country worldwide is covered, including United States, China, India, Indonesia, Japan, South Korea, Russia, Brazil, Mexico, South Africa, Saudi Arabia, UK, Germany, France, Italy and Spain. This report can be used by operators, software developers, content developers, handset vendors, component makers, car manufacturers and other stakeholders to determine the size and growth rate of the huge global smartphone OS market. The report is available here to our paid clients.


December 17, 2014 05:13 PLin

According to the latest report ‘Global Smartphone Installed Base Forecast by Operating System for 88 Countries: 2007 to 2020from our  Wireless Smartphone Strategies (WSS) research service, the global smartphone installed base achieved 2 billion mark in 2014 and will reach a record high in 2015. Android will maintain top spot as the world's most popular platform, followed by Apple's iOS. However, Microsoft, Firefox and Tizen will be among the fastest-growing operating systems and they will steadily chip away at Android's installed base during our forecast period.

This extensive report forecasts the global smartphone installed base, by 14 operating systems, for 88 countries worldwide, from 2007 to 2020. Almost every major country worldwide is covered, including United States, China, India, Indonesia, Japan, South Korea, Russia, Brazil, Mexico, South Africa, Saudi Arabia, UK, Germany, France, Italy and Spain. This report can be used by operators, software developers, content developers, handset vendors, component makers, car manufacturers and other stakeholders to determine the size and growth rate of the huge global smartphone OS market. The report is available here to our paid clients.


December 16, 2014 21:23 lsui

Following the success of Mate 7, the 6 inch premium tier model from Huawei, the Chinese company has launched two more phablet models yesterday in Beijing : Honor 6 Plus and Honor Changwan 4X.

Honor 6 Plus comes with 5.5 inch 1080P display, triple 8 megapixel cameras (one front and two rear), TD-LTE / FDD-LTE Cat 6 chipset, dual-SIM, as well as 3600mAh battery. The full retail price is RMB 1999 and above (US$ 322 and above).

Honor Changwan (畅玩) is a new sub-brand under Honor targetting mid tier Qianyuanji market. Changwan 4X features 5.5 inch 720P display, dual cameras, TD-LTE / FDD-LTE, as well as dual-SIM cards. The full retail price is RMB 799 and above (US$ 129 and above).

Both models are powered by Huawei own Kirin chipsets (925 and 620 for 6 Plus and 4X respectively).

The launch of the two phablets will help Huawei to enhance the position in this fast-growing segment in 1H 2015, key competitors Samsung, Xiaomi, Meizu, OPPO, Vivo would have to face neck-to-neck competition from Huawei. Our Wireless Smartphone Strategies (WSS) tracked phablet (with display of 5.0 inch and above) models volume posted over 200% growth in 2014, mainly taking place in Asia Pacific. We estiamte Asia Pacific contribute to over 70% of global phablet smartphone volumes this year.

 

 


December 10, 2014 10:25 PLin

According to the latest report -- “Micromax YU Android-Fork Challenges Xiaomi in India” -- from our Wireless Smartphone Strategies (WSS) research service, Micromax -- India’s second largest smartphone vendor -- has partnered with Cyanogen -- an Android fork -- to launch commercially a new online-only smartphone sub-brand – YU -- in India during December 2014.

Micromax is terrified of Xiaomi and the firm is stepping up its efforts to stop the rise of Xiaomi and other rival Chinese vendors. By targeting first the online distribution channel, Micromax YU is entering a fast-growing sector. However, the YU program fragments the Android ecosystem and Google will not be overjoyed by this latest move from Micromax.

As an early-mover with an Android fork, will YU be a game-changer in India? For clients, there is more analysis available here.


December 5, 2014 08:19 PLin

According to the latest report ‘VALUE SHARE: Global LTE Handset Revenue and ASP by Vendor : Q3 2014’ from our Wireless Device Strategies (WDS) research service, global LTE smartphones industry revenues rose +57% annually during Q3 2014. It is the fastest growing part of the smartphones market. Apple remained the world's largest 4G smartphones vendor by revenue, followed by Samsung and LG. Chinese brands OPPO and Vivo jumped into the top-5 vendor list for the first time ever, with surging LTE volumes and higher ASPs.

Our extensive report provides quarterly global LTE smartphones shipments, wholesale (transfer) pricing, and revenue metrics for 20 major vendors from Q1 2011 to Q3 2014.  The report is a vital tool for monitoring the financial health and tiered marketshare of leading LTE brands such as Nokia, HTC, BlackBerry, Samsung, Apple and others.


November 26, 2014 13:43 PLin

According to the latest report -- Global Smartphone Shipments by Family / Model: Q3 2014 -- from our Handset Country Share Tracker (HCST) research service, global smartphone shipments grew +28% annually in Q3 2014. Consumers and operators continue to be attracted to a handful of preferred brands, preferred families and preferred models during the quarter.

We estimate the top 15 families of models accounted for 6 in 10 of total smartphones shipped worldwide during the quarter. Samsung and Apple top the charts, but LG's G and L series, Huawei's Ascend, Lenovo's A series and Xiaomi's Redmi phones are quietly gaining traction.

Our extensive report -- published to clients here -- tracks the world's best-selling smartphone top 15 families and top 50 models by shipment volumes from Q1 2011 to Q3 2014. It is a valuable tool for component makers, car manufacturers, content suppliers, mobile operators, device vendors and other stakeholders who want to identify and measure the world's most-popular smartphones by individual model.


November 26, 2014 13:19 PLin

According to the latest report -- ‘Smartphone Vendor ASP and Revenue Share by Region: Q3 2014 -- from our Handset Country Share Tracker (HCST) research service, global smartphone industry revenues rose +13% annually in Q3 2014. Apple regained the first spot by revenue. Samsung dipped to second spot by revenue, but maintained its first place in volume. LG maintained third by volume. For the first time ever, Xiaomi jumped into the top 5 list by smartphone revenue, driven by strong shipments growth. 

Our extensive
report -- available to clients here -- provides quarterly global smartphone wholesale ASP, revenue and shipment metrics for 16 major OEMs across six major regions from Q1 2012 to Q3 2014. It is a valuable tool for operators, component manufacturers, carmakers, financial analysts and other stakeholders who want to track smartphone pricing and the financial health of major vendors on a regional basis.


November 20, 2014 14:17 khyers

Global smartphone industry revenues rose +13% annually during Q3 2014, driven by demand for new iPhones and increasingly strong Chinese vendors. Apple regained the top position as the largest vendor by revenue this quarter, while Xiaomi leapt into the No.4 spot for the first time ever . TCL-Alcatel also posted surging volume and value. Meanwhile, mid-tier smartphones became the fastest-growing category by revenue.

This extensive report, VALUE SHARE:Global Smartphone Revenue and ASP by Vendor by Price Tier:Q3 2014, provides quarterly global smartphone shipments, wholesale (transfer) pricing, and revenue metrics for 16 major vendors from Q1 2011 to Q3 2014. Global smartphone vendor marketshare by price-tier, and global revenue-share tracking by PRICE-TIER, for all 14 vendors are also included. This report is a vital tool for monitoring the financial health and tiered marketshare of leading brands such as Nokia, HTC, BlackBerry, Samsung, Apple, Huawei, Xiaomi and others.

 


November 6, 2014 07:15 PLin

According to the latest report from our Wireless Smartphone Strategies (WSS) research service HTC’s global smartphone shipments continued to shrink in Q3 2014. The company’s volumes have been falling for the past three years and it is struggling to maintain profitability.

HTC continued to struggle in all territories except Asia Pacific. Asia Pacific was the only area where HTC showed positive growth, as it grew sales +8% YoY due to a strong performance in India. By contrast, HTC captured less than 1% smartphone market share in China, the world’s largest market. HTC remained weak in the valuable North America region, taking only 2% share. The sharp decline across the North America market was the main reason for its bad global performance. Meanwhile, HTC fell in Western and CE Europe, due to tough competition from LG and others.