Following the success of Mate 7, the 6 inch premium tier model from Huawei, the Chinese company has launched two more phablet models yesterday in Beijing : Honor 6 Plus and Honor Changwan 4X.
Honor 6 Plus comes with 5.5 inch 1080P display, triple 8 megapixel cameras (one front and two rear), TD-LTE / FDD-LTE Cat 6 chipset, dual-SIM, as well as 3600mAh battery. The full retail price is RMB 1999 and above (US$ 322 and above).
Honor Changwan (畅玩) is a new sub-brand under Honor targetting mid tier Qianyuanji market. Changwan 4X features 5.5 inch 720P display, dual cameras, TD-LTE / FDD-LTE, as well as dual-SIM cards. The full retail price is RMB 799 and above (US$ 129 and above).
Both models are powered by Huawei own Kirin chipsets (925 and 620 for 6 Plus and 4X respectively).
The launch of the two phablets will help Huawei to enhance the position in this fast-growing segment in 1H 2015, key competitors Samsung, Xiaomi, Meizu, OPPO, Vivo would have to face neck-to-neck competition from Huawei. Our Wireless Smartphone Strategies (WSS) tracked phablet (with display of 5.0 inch and above) models volume posted over 200% growth in 2014, mainly taking place in Asia Pacific. We estiamte Asia Pacific contribute to over 70% of global phablet smartphone volumes this year.