Strategy Analytics predicts combined consumer and advertiser spend on mobile media (which includes handset browsing, mobile applications, mobile games, mobile music, mobile video, mobile TV, ringtones, wallpapers and alerts, including content, applications and associated data) will increase grow at 8.4% CAGR over the next five years.
Consumer spend as a proportion of total mobile media spending will fall from 95% at the end of 2011 to 87% by 2017 as advertiser spend rises.
Advertising spend is forecast to grow at 20% CAGR from a base of $6.3 Billion Handset browsing will continue to represent the largest mobile media category in 2017, generating almost 55% of total consumer and advertiser spending. In comparison mobile games and applications will represent 24% and mobile music (which consists of ringtones, ringback tones, music downloads and streaming music) will contribute 9%.
Asia Pacific will continue to contribute the largest share of global mobile media spend in 2017, accounting for 44%.
What percentage of the $150B mobile media spend is for transport in 2012 and how will this change over time?
How many users and what spend levels will come from social media in the next few years?
What will fuel the $9B premium spend on social media on mobile?
What is the outlook for Mobile TV by region?
How rapidly will ringtones and ringback tones decline?
How much will users in BRIC countries spend on mobile media in 2012?
Client Reading: http://tinyurl.com/6s944u9