Wireless Media Strategies

Research and analysis on consumer mobile media usage and trends, as well as the strategies and performance of media companies, handset manufacturers and operators.

May 20, 2010 21:05 David Kerr

sa photo dk

 

May you live in interesting times as the old Chinese proverb goes. Well in the information, communication and entertainment industry we certainly do. Some very interesting questions face our industry whether we look at:

  • the outcome of much delayed Indian 3G auction or
  • the battlegrounds around HSPA+ and LTE or
  • the surging Android ecosystem vs. weakening Symbian or
  • the upside potential for WebOS under it new owners
  • the potential disruption caused by mobile cloud phones and device

Every major technology advancement has lead to a massive disruption in the handset and infrastructure vendor community.

  • In 3G, Motorola’s slim myopia led to its near ruin and has provided huge growth for Samsung and a foothold in international markets for LG and SEMC.
  • On the infrastructure side 3G was expertly grasped by Huawei and ZTE leading to a new wave of M & A and a new world order which counts Nortel as a victim and seriously challenges ALU.

So how will the migration to 4G change the playing field?

  • Who will benefit most on the operator/service provider side?
  • Will Cloud Phones be disruptive in LTE?
  • Will operators find a path to realign the traffic/revenue mix with mobile broadband devices?

I would welcome your thoughts on these key questions. Also don’t forget to join our client webinar on Thursday May 27.

 

David


October 9, 2009 14:10 dmacqueen

Devices Perspective

As expected, the back half of the year is already full with Android announcements. When Android was first announced in late 2007, there was some skepticism in the industry that operators might find it tough to partner with Google and many of them would go for the “wait and watch” approach. It is fair to say that Google has dealt with the issue diligently by scoring wins with three of the top four major US carriers.  

As of today, the Android scorecard for major US operators is as follows:

T-Mobile USA : Three Android devices, the HTC MyTouch, Motorola Cliq and Samsung Behold 2. TMO US has been a slower mover in the converged device space. No doubt that the carrier is positioning Android as a preferred platform in the converged space.

Sprint: Two devices, the Samsung Moment and HTC Hero. The new devices will complement Palm devices in the smartphone segment. However, we believe the Palm Pre and Pixie are likely to remain the focus of the carrier during the holiday season.

Verizon: Two devices; although the device partners are not announced at this point. RIM has been a key vendor partner for VZW, especially in the converged device segment. Blackberry devices have benefitted from heavy promotions, such as the BOGO offer for most of the year (Buy One, Get One free). With the addition of Android in the Verizon portfolio, it will be interesting to see whether it will have any impact on subsidies/promotions offered on RIM devices during the seasonally strong fourth quarter.

AT&T: AT&T is under no pressure to include Android to its portfolio in the near term. The Apple iPhone is doing a superb job in attracting new subscribers and upgrades. However, the carrier has hinted on several occasions that they are open to multiple platforms. The AT&T portfolio already supports Windows Mobile and Symbian in addition to RIM and iPhone. In our view, it is only a matter of time that additional platforms, such as WebOS and Android, will be joining the ranks of AT&T.

Android’s penetration of major carriers' portfolios will fuel interest among the developer community to build compelling applications. The US is the world's most important handset market and Android has gotten off to a good start. Although the expansion of Android to major US carriers' portfolios is good news for Google, it is too early to say whether the devices announced so far have sufficient traits to differentiate sustainably from one another.  It remains to be seen how effectively OEMs utilize Android in differentiating from the sea of Android devices expected to join carrier ranks in the next 6 to 9 months.