After much excitement and expectation, Microsoft finally unleashed its “Tron-like” Windows Phone 7 Series Operating System on the world at Mobile World Congress in Barcelona (the term series apparently refers to the phones that will be announced throughout the year, not a variety of OS flavours as in the past).

What is immediately apparent is the look and feel. The main takeaway is that the phone is of secondary importance, with all the focus on the interface. The design and layout of 7 Series' UI (internally called Metro) is original, utilizing what lead project designer(Albert Shum, formerly of Nike) called an "authentically digital" and "chrome-less" experience. Microsoft has been praised for moving away from the stamping its PC legacy all over the OS as in the past, with only a single hardware button indicating it’s a Windows Phone at all.

First impressions are positive-the simplicity leaves the user feeling that the OS is fast and responsive, but there are nagging doubts surrounding what Microsoft has stripped out to make this OS snappy-and clearly the OS won’t be compatible with earlier phones given the high specs that Microsoft will demand of its OEM partners.

The new system, centres on "hubs" designed for specific tasks. For example, Windows Mobile 7 Series' People Hub aggregates social networking and email contacts, from Facebook, Windows Live, and webmail accounts among others, enabling the user to interact with their friends across multiple media through a single application."

Microsoft’s launch has been slick and polished-with the fickle majority now saying that the death of Microsoft’s mobile business has been greatly exaggerated.

Certainly the key features are all core consumer in nature: Zune integration and XBox Live integration as well as social networking integration for popular sites such as Facebook. Enterprise is still catered for, but less detail was forthcoming outside the “Office Hub”that was announced. It has been suggested that many non-business users that bought a Windows Mobile phone in the past had no idea who manufactured the phone. However, OEMs aligned with the WP7S launch may see their brand stand out more with an OS that is less obviously has “this is a Windows Phone” stamped all over the UI.

Nevertheless, questions remain:

• Lack of clarity on hardware OEM reference designs
• No surprises in OEM partner line-up (does this really mean a chance for Dell and HP to get into this market-I’m not sure)
• Lack of detail on .net CF framework (core for development and enterprise) and what functionality has been stripped out to sharpen OS responsiveness.
• Backwards compatibility and multitasking
• Business Integration with UC and the Cloud: Azure and OCS

What is clear is that a Microsoft mobile OS will finally sit in a (hopefully) compelling set of devices to go up against Android, Symbian and the new iPhone for the Q4 holiday season. For enterprises, if precious little plumbing has been stripped from the OS, then this could be a very interesting platform for business as well.

Andrew Brown

Recently a number of statistics have been thrown into the enterprise cloud computing debate. Some suggest that 20% of companies will forsake all IT assets and utilise cloud services only. This is a very bold prediction to put it mildly. It is true that over 95% of companies globally are SMEs (over 99% in the EU27) and that cloud computing meets many of their needs at face value, but digging deeper the future of cloud computing in business is infinitely more complex…., and frankly, well, cloudy.

If enterprises do adopt cloud computing, it will likely take the form of private or hybrid clouds.

Despite many companies relaxing their demands of just over 5 minutes of unscheduled downtime per YEAR, it is clear that there is a demand for SLAs by companies for cloud providers, and positioning public cloud services for true enterprise ready adoption is not really feasible. Google’s association with public cloud services, for example, may well limit its attempt to penetrate vertical markets like government (Is Android Well Placed for Google's Enterprise Ambitions?), despite limited success to date with Google Apps.

Alliances are already forming to offer private or hybrid services that match the same level of service as in-house IT. For example, the Microsoft-HP alliance is a great example that presents mutually beneficial offerings to both vendors (HP sells Microsoft optimized servers for SQL Server etc and gets its servers into Microsoft’s Azure cloud),  while Cisco, EMC and VMware have also teamed up to offer a cloud infrastructure. Fundamentally, it's about joining forces to sell the hardware and software that will comprise private clouds. Ultimately, though, many of these IT megavendors are complimenting their latest and greatest on-premise solutions with a cloud offering.

The reality remains that many businesses are still wary of cloud computing. Despite some enterprises becoming more comfortable with the Cloud (such as Panasonic’s shift of 300,000 users to Lotus Live) 

Beyond the lack of control and latency are issues of cyber attacks, which can leave companies very vulnerable. The recent attack on Google shows that there are windows into datacenters and in the cloud, a company is only as secure as its weakest link.

While there is a clear desire to slash CapEx, IT spending is set to grow by 4%-5% in 2010, and surveys from companies such as Symantec suggest that cloud computing is far down the list of priorities for spending in 2010 below security, backup and recovery and continuous data protection, essentially core compliance and governance issues.

Enterprise cloud computing is growing fast, but it will be a slower journey than many are predicting.

Andrew Brown