Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

Is blue the new black for mobile handsets in Europe? July 6, 2012 15:19 sbicheno
The dominance of black as the default color for mobile handsets is set to decline, according to a new forecast from Strategy Analytics: Western European Handset Sales Forecast by Color, available to download by clients of our Wireless Device Strategies (WDS) service. Trends in handset color are cyclical in nature and black has been the dominant choice since the launch of the first Apple iPhone, while darker colors tend to be more popular the more expensive a device becomes. However, as indicated by Samsung’s decision not to offer a black version of the Galaxy S3, Black has peaked as the default color for mobile handsets. Share \| Login to add comments

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