Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

Telefonica O2 & Firefox Promote HTML5 Smartphones to Counter Android July 5, 2012 17:03 nmawston
Strategy Analytics was pleased to attend Telefonica O2's Investor Conference in London, UK, on Thursday 5th July, 2012. On day 1, multiple topics were covered, ranging from devices to networks to clouds. In devices, Telefonica O2 was especially keen to promote its intitiatives in the HTML5 space. In a nutshell, Telefonica O2 believes HTML5-enabled smartphones with the Firefox OS will be a useful counterbalance to Android in the low-end, and HTML5 Firefox can be used to accelerate entry-level smartphone adoption among prepaid users in Latin America and Western Europe. This is an interesting viewpoint from Telefonica O2 and one we will be exploring in a future report. In the meantime, I can say we broadly agree with Telefonica O2 that HTML5-based phones will be popular in the future, and global volumes will surge +365% between 2011 and 2016. More detail can be viewed in this published report, available to download by clients of our Wireless Device Strategies (WDS) service. Share \| Login to add comments

HTML5 Phones: Telefonica, ZTE, Huawei & Qualcomm to Drive Growth in 2013According to our Wireless Device Strategies (WDS) service, there have been significant developments ...Is Ubuntu a Threat to Android and Apple iOS Smartphones?According to our Wireless Smartphone Strategies (WSS) service, Ubuntu is preparing to enter the...One Billion HTML5 Phones to be Sold Worldwide by 2013Strategy Analytics forecasts worldwide HTML5 phone sales will surge from 336 million units in 2011 t...