Global legitimate handset shipments climbed 10% annually during the fourth quarter of 2011. Developed markets slowed, while emerging markets raced ahead. Asia, Africa and Latin America were the world's fastest-growing regions, with Samsung, Apple, ZTE, Nokia and others driving volumes higher. Apple, HTC, Huawei and ZTE registered the highest global growth, as they moved up the rankings ending the year on a high note.
In Q4 2011, vendors such as Apple with surging iPhone demand for new iPhone 4S and Samsung, ZTE riding on Android wave dominated the growth across majority of the regions. Nokia made a comeback in some regions growing sequentially benefitting from the newer Windows Phone, refreshed Symbian and Dual-SIM feature phone launches during the quarter. LG?s volumes declined compared to Q3 2011 as the demand for vendor?s feature phones remained lackluster across all regions.
Overall, 2011 was the year of great shakeups where volume leader Nokia lost ground and slipped down the vendor rankings in key markets. Samsung on the other hand gained at Nokia?s mixed performance leading in three of the six regions globally. Apple and ZTE also swiftly moved into top 5 rankings overtaking LG in Q4 2011 and registering significant annual growth in some of the key regions.
Our report VENDOR SHARE: Global Handset Market by Region: Q4 2011 details quarterly handset marketshare for the world's top 30 vendors and quarterly TAMs in North America, Central & Latin America, Western Europe, Central & Eastern Europe, Africa Middle East and Asia Pacific. Historical data by quarter from 2004 to 2011 are included.