Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

April 29, 2015 03:59 woh

According to the latest research from Strategy Analytics, global mobile phone shipments grew 8 percent annually to reach 445 million units in the first quarter of 2015. Apple was the star performer, as it jumped from 11 percent to 14 percent marketshare in the past year, due to strength in China.

Global mobile phone shipments grew 8 percent annually from 411.8 million units in Q1 2014 to 445.1 million in Q1 2015.Smartphones accounted for 8 in 10 of total mobile phone shipments during the quarter. The 8 percent growth rate of the overall mobile phone market is being driven by healthy demand for 3G and 4G models across Asia, Africa and the Americas.

Samsung dipped 12 percent annually and shipped 99.0 million mobile phones worldwide, capturing 22 percent marketshare in Q1 2015. Samsung continues to face tough competition from Apple, but recent strong demand for its new Galaxy S6 devices indicates Samsung could deliver an improved performance in the coming second quarter of this year. Apple soared 40 percent annually and shipped 61.2 million mobile phones for 14 percent worldwide marketshare in Q1 2015. Apple’s new iPhone 6 portfolio is flying off the shelves in China and the United States, its two biggest markets.

Microsoft shipped 33.7 million mobile phones worldwide in Q1 2015, down 28 percent from 47.0 million a year earlier. Microsoft’s 8 percent global mobile phone marketshare is sitting near an all-time low. Microsoft continues to lose ground in feature phones, while its Lumia smartphone portfolio is in a holding pattern awaiting the launch of new Windows 10 software later this year.

Exhibit 1: Global Mobile Phone Vendor Shipments and Market Share in Q1 2015  [1]

Global Mobile Phone Vendor Shipments (Millions of Units)

Q1 '14

Q1 '15

Samsung

113.0

99.0

Apple

43.7

61.2

Microsoft (Nokia)

47.0

33.7

Others

208.1

251.2

Total

411.8

445.1

     

Global Mobile Phone Vendor Marketshare (%)

Q1 '14

Q1 '15

Samsung

27.4%

22.2%

Apple

10.6%

13.7%

Microsoft (Nokia)

11.4%

7.6%

Others

50.5%

56.4%

Total

100.0%

100.0%

 

 

 

Total Growth: Year-over-Year (%)

9.4%

8.1%

     

Source: Strategy Analytics

   

 

The full report, Global Mobile Phone Shipments Reach 445 Million Units in Q1 2015, is published by the Strategy Analytics Wireless Device Strategies (WDS) service, details of which can be found here: http://tinyurl.com/ck93xsu.



[1]  Numbers are rounded. The term “Mobile Phone” is defined as smartphones plus feature phones combined.

 

 

 

 

 

 

 

 

 

 

 


April 27, 2015 16:15 nmawston

According to our WDS (Devices) research service, global mobile phone sales will grow +5% in 2015. Asia Pacific will remain by far the world's largest region. The "big five" countries globally will be China, India, United States, Brazil and Indonesia by 2020. Emerging markets are outgrowing developed markets. Our extensive report -- available to clients here -- forecasts handset sales for a huge 88 countries worldwide for two decades, from 2002 to 2020. Almost every major country worldwide is covered, including United States, China, India, Indonesia, Russia, Brazil, Mexico, Japan, South Korea, South Africa, Saudi Arabia, UK, Germany, France, Italy, Spain, Sweden, and many others. Our report can be used by operators, software developers, content developers, handset vendors, component makers, car manufacturers and other stakeholders to determine or prioritize the size and growth rate of the huge global mobile phone market.


April 27, 2015 16:11 nmawston

According to our WDS (Devices) research service, several hundred million handsets will flow through "closed" operator channels worldwide during 2015. Some regions are dominated by operator-led channels, while others are dominated by retailer channels. Notably, China is seeing significant changes in distribution flows at the moment.

Our extensive report -- available to clients here -- forecasts global mobile phone distribution flows by 8 channels for 6 major regions and 3 key countries from 2012 to 2020, including North America, Western Europe, Latin America, China, Japan and India. The forecasts can be used by handset vendors, vehicle makers, apps developers and others to identify and prioritize the main regional channels where mobile phones are being sold, and whether operators or retailers are winning the distribution wars.


April 27, 2015 16:02 nmawston

Strategy Analytics' Wireless Devices (WDS) team attended all the "big three" global tradeshows for mobile phones, smartphones, tablets and wearables in the first quarter of 2015 -- CES, MWC and Baselworld. Our online Webinar and PowerPoint presentation analyses and summarizes the key takeaways from those important mobile-industry tradeshows for Q1 2015. Our analysis includes major disruptive developments in the handset, smartphone and wearables markets for the quarter and the second half of this year.

The full 30min Webinar can be downloaded by clients here.


April 14, 2015 06:12 nmawston

According to our WDS (Devices) research servicevoice-over-LTE technology offers operators a more efficient way to deliver voice calls and rich data to mobile customers while promising users better-quality voice-connections through services like HD Voice. VoLTE mobile phone sales are on the cusp of taking off globally, after several years of limited deployments in various regions around the world. Strategy Analytics forecasts worldwide VoLTE handset sales will grow by 113% annually in 2015, led by the Asia Pacific and North American markets. More analysis can be downloaded by clients here.


April 1, 2015 12:39 nmawston

According to our WDS (Devices) research service, several hundred million mobile phones will flow through "closed" operator channels worldwide during 2015. Some regions are dominated by operator-led channels, while others are dominated by retailer channels. Notably, China is seeing significant changes in distribution flows at the moment. Our extensive report -- available to clients here -- forecasts global handset distribution flows by 8 channels for 6 major regions and 3 key countries from 2012 to 2020, including North America, Western Europe, Latin America, China, Japan and India. The forecasts can be used by handset vendors, vehicle makers, apps developers and others to identify the main regional channels where mobile phones are being sold, and whether operators or retailers are winning the distribution wars.


March 31, 2015 15:05 nmawston

Our Wireless Device Strategies (WDS) research team visited the "big 3" mobile industry tradeshows in the first quarter of 2015. They were:

1. CES in the US;
2.
MWC in Spain;
3. Baselworld in Switzerland.

Our published report -- available to clients here -- outlines the main conclusions and takeaways from those three important events. Our analysis includes major disruptive developments in the handset, smartphone and wearables markets, such as fingerprint readers and faster battery charging for pocketable or wearable devices.


March 30, 2015 13:02 nmawston

According to a new report from our WDS (Devices) service, several hundred million mobile phones will flow through "closed" operator channels worldwide during 2015. Some regions are dominated by operator-led channels, while others are dominated by "open" retailer channels.

Notably, China is seeing significant changes in cellphone distribution flows at the moment.

Our extensive report -- available to clients here -- forecasts global handset distribution flows by 8 channels for 6 major regions and 3 key countries from 2012 to 2020, including North America, Western Europe, Latin America, China, Japan and India.

The forecasts can be used by handset vendors, vehicle makers, apps developers and others to identify the main regional channels where mobile devices are being sold, and whether operators or retailers are winning the distribution wars.


March 4, 2015 18:00 nmawston

Strategy Analytics' devices team (WDS service) is this week on the showfloor at Mobile World Congress (MWC) 2015 -- the world's largest tradeshow for the wireless industry -- in Barcelona, Spain.

We blogged previously here on Day 1, Day 2 and Day 3.

These are the "big three" events that caught our eye on Day 4 (Wednesday 4 March):


1. 5G Phones : The mobile industry loves a good buzzword and there is plenty of talk about the next big one -- 5G. We expect 5G handsets and tablets to be soft-launched in 2018 and hard-launched by 2020. South Korea, Japan, Scandinavia and the US will lead the way for early introductions. Real devices and networks are years away, of course, but the planning for 5G is taking place right now and it is gathering pace at the proposed 5GPP standards body and among major companies like Ericsson, Orange and Samsung. What will first-generation 5G smartphones look like? Expect them to be expensive, heavy, short on battery life, with lightning data-speeds and ultra-low latency. The industry's vision calls for 5G cellular, "5G WiFi", "5G IoT networks" and "5G satellites" to be meshed together as one seamless network -- it is clearly a very ambitious roadmap, and the complexity of it strikes us as very high. That can surely mean only one thing for 5G in the coming years -- arguments and delays!;

2. Tizen OS : We trialled Samsung's Z1 cellphone this week, which incoporates the new Tizen OS for emerging markets like India. We can report that software usability is good and the speed of the user-interface is very fast for what is an entry-to-mid-tier device. We think Android users will find it easy to learn Tizen and make the switch if they want to (the UI looks "familiar"). In short, the software is very good. By contrast, the hardware still needs some improvement. For example, we found the camera quality a little lackluster and the formfactor slightly ho-hum;

3. Ubuntu OS : BQ of Spain is making its presence felt at MWC by carving out an early niche with its Aquaris E4.5 handset with Ubuntu OS. We must say, this device surprised us (in a positive way). The menu-system is intuitive and the UI is easy to learn. Mass-market consumers will like it. However, we found the Aquaris E4.5 is let down by its modest formfactor design and weak camera functionality and BQ obviously has some extra work to do on the next-generation Ubuntu models.


That completes Day 4.

Check back tomorrow for the final Day 5!


March 3, 2015 20:00 nmawston

Strategy Analytics' devices team (WDS service) is this week on the showfloor at Mobile World Congress (MWC) 2015 -- the world's largest tradeshow for the wireless industry -- in Barcelona, Spain.

We blogged previously here on Day 1 (Sunday) and Day 2 (Monday).

These are the "big three" events that caught our eye on Day 3 (Tuesday 3 March):

1. FUJITSU IRIS (EYE) AUTHENTICATION : The Japanese company has developed an iris-authentication system for smartphones and tablets. You look at the smartphone screen, your eye gets read instantly, and the smartphone self-unlocks. The system uses an infrared LED to map the iris and an infrared camera to capture the image. This is an alternative security mechanism to fingerprint-recognition, already used widely in Apple and Samsung devices. However, iris-recognition will remain a niche feature for now, due to cost, battery and usability issues -- but it is a potential differentiator for premium smartphones when the technology matures in 2016, particularly among enterprise users.

2. BLACKBERRY DUAL-CURVED TOUCHSCREEN PHONE : The Canadian vendor introduced its mid-range Leap LTE touchphone, and spoke of reviving its high-end Porsche Design handset -- but it was talk of a dual-curved touschscreen smartphone for the second half of 2015 that pricked up our ears. Blackberry, for almost a decade, has lagged badly behind rivals for mobile-display quality. Its cellphone screens have been (and still are) too small, too dull and lacking good usability. But if Blackberry can deliver a large, rich, dual-curved-display smartphone (or smartwatch) in the second half of this year, it will put Blackberry right back near the forefront of smartphone innovation. Given its past record, we remain skeptical that Blackberry will actually be able to pull this off -- but if they can, we may find Blackberry surprising to the upside for the first time in a long, long time.

3. CASH BY OPTUS SMARTWATCH : Optus -- Australia's second largest operator -- will launch commercially a proximity-payment solution for smartwatches in the second half of 2015. The goal is to replace cash and credit-card micropayments in retail stores under AU$100 (US$80). The prototype smartwatches on display today -- made by ConnecteDevices of Hong Kong -- work with Apple or Android smartphones and use NFC chipsets. This is an interesting move by Optus to shape and control an emerging mobile-payments ecosystem. In a world where most major carriers simply sit on their hands and wait for third-parties to deliver the innovation, we applaud Optus for taking charge and experimenting with its own smartwatch-payments solution. 


That completes Day 3.

Check back tomorrow for Day 4!

Innovative ... Optus created the proof-of-concept smartwatches with Hong Kong firm Connec