Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

April 27, 2015 16:15 nmawston

According to our WDS (Devices) research service, global mobile phone sales will grow +5% in 2015. Asia Pacific will remain by far the world's largest region. The "big five" countries globally will be China, India, United States, Brazil and Indonesia by 2020. Emerging markets are outgrowing developed markets. Our extensive report -- available to clients here -- forecasts handset sales for a huge 88 countries worldwide for two decades, from 2002 to 2020. Almost every major country worldwide is covered, including United States, China, India, Indonesia, Russia, Brazil, Mexico, Japan, South Korea, South Africa, Saudi Arabia, UK, Germany, France, Italy, Spain, Sweden, and many others. Our report can be used by operators, software developers, content developers, handset vendors, component makers, car manufacturers and other stakeholders to determine or prioritize the size and growth rate of the huge global mobile phone market.


April 27, 2015 16:11 nmawston

According to our WDS (Devices) research service, several hundred million handsets will flow through "closed" operator channels worldwide during 2015. Some regions are dominated by operator-led channels, while others are dominated by retailer channels. Notably, China is seeing significant changes in distribution flows at the moment.

Our extensive report -- available to clients here -- forecasts global mobile phone distribution flows by 8 channels for 6 major regions and 3 key countries from 2012 to 2020, including North America, Western Europe, Latin America, China, Japan and India. The forecasts can be used by handset vendors, vehicle makers, apps developers and others to identify and prioritize the main regional channels where mobile phones are being sold, and whether operators or retailers are winning the distribution wars.


April 14, 2015 06:12 nmawston

According to our WDS (Devices) research servicevoice-over-LTE technology offers operators a more efficient way to deliver voice calls and rich data to mobile customers while promising users better-quality voice-connections through services like HD Voice. VoLTE mobile phone sales are on the cusp of taking off globally, after several years of limited deployments in various regions around the world. Strategy Analytics forecasts worldwide VoLTE handset sales will grow by 113% annually in 2015, led by the Asia Pacific and North American markets. More analysis can be downloaded by clients here.


March 31, 2015 15:05 nmawston

Our Wireless Device Strategies (WDS) research team visited the "big 3" mobile industry tradeshows in the first quarter of 2015. They were:

1. CES in the US;
2.
MWC in Spain;
3. Baselworld in Switzerland.

Our published report -- available to clients here -- outlines the main conclusions and takeaways from those three important events. Our analysis includes major disruptive developments in the handset, smartphone and wearables markets, such as fingerprint readers and faster battery charging for pocketable or wearable devices.


March 30, 2015 13:02 nmawston

According to a new report from our WDS (Devices) service, several hundred million mobile phones will flow through "closed" operator channels worldwide during 2015. Some regions are dominated by operator-led channels, while others are dominated by "open" retailer channels.

Notably, China is seeing significant changes in cellphone distribution flows at the moment.

Our extensive report -- available to clients here -- forecasts global handset distribution flows by 8 channels for 6 major regions and 3 key countries from 2012 to 2020, including North America, Western Europe, Latin America, China, Japan and India.

The forecasts can be used by handset vendors, vehicle makers, apps developers and others to identify the main regional channels where mobile devices are being sold, and whether operators or retailers are winning the distribution wars.


February 17, 2015 12:48 nmawston

Mobile World Congress (MWC) takes place in Barcelona, Spain, between Sunday 1st to Thursday 5th March, 2015.

MWC is the world's most influential tradeshow for the mobile industry.

Our WDS (Devices) analysts will be on the showfloor -- click here if you would like to meet us at MWC.

These are the "top five" companies and themes we recommend visiting at the event next month:

1. Wearables -- The hottest topic in mobile right now. The booths from LG, Samsung and Alcatel will display multiple swartwatches across multiple price-bands. There is unlikely to be an "Apple Watch killer" at MWC, but it will be fascinating to see how next-gen features and apps are evolving (e.g. health, fitness, email alerts, etc.);

2. LTE / LTE-Advanced -- There will be hundreds of 4G / 4.5G phones on show. At the higher-end, Samsung's flagship "S6 / S6 Edge" with a funky screen and Android / Microsoft apps will be the model to watch. At the mid-range, check out Huawei or Microsoft (Nokia). At the entry-level, we expect Alcatel to showcase competitive designs;

3. Chinese / Indian Brands -- Many will focus on the fashionable brands of today, such as Lenovo and Xiaomi. But our research indicates their best days of growth are pretty much over. Instead, we recommend visiting the emerging brands of tomorrow, such as OPPO, Micromax or Vivo. Their LTE models are quietly building a solid fan base;

4. Ubuntu -- This UK-based, open-source smartphone platform is trying to break the stranglehold of Android, by offering low-cost software and innovative "scopes" (apps). So far, reaction to Ubuntu has been mixed. MWC will be a great chance to handle the actual, new Ubuntu models from device makers, Meizu China and BQ Spain;

5. Acer / Microsoft Smartphones -- Windows Phone holds a tiny 3% share of the global smartphone market today. Microsoft badly needs new hardware vendors (beyond the Nokia takeover) to adopt its ecosystem in 2015. Help may be coming in the form of Acer, which is desperate to shift from PCs and laptops to tablets and smartphones. We expect Acer to introduce one or more WP handsets at MWC. We expect pricing to be competitive.

Our device analysts will be presenting, meeting and researching at MWC 2015. Please check back here every day -- from Sunday 1st to Thursday 5th March -- to read our daily blogs from the showfloor in sunny Barcelona. 



February 6, 2015 08:32 PLin

According to the latest report ‘VENDOR SHARE: North America Handset Vendor Marketshare: Q4 2014from our  Wireless Device Strategies (WDS) research service , mobile phone shipments improved by +27% annually to a record high in North America during the fourth quarter of 2014. Apple's new and bigger iPhone models dominated the quarter, while ZTE, LG and TCL-Alcatel each made strong annual gains. LTE volumes continued to grow robustly, driven by Apple, Samsung, ZTE and others.

Our extensive report contains quarterly handset shipments and marketshare by 2G / 3G / 4G technologies for the top 20 vendors in the USA and Canada from 2004 to Q4 2014. It is a valuable tool for all stakeholders who want to track the influential US and Canada markets. The report is available here to our paid clients.


January 5, 2015 22:00 nmawston

Following the pre-show blog of what to expect by our WDS (Devices) analysts at the Consumer Electronics Show (CES) in Las Vegas, USA, this is a summary of our "top three" findings for the mobile industry from the showfloor (pre-opening) on day one (Monday):

1. Sony SmartWatch 3: A stainless steel version of the pioneering smartwatch (first launched in 2012) will be introduced commercially worldwide during February 2015. Its timing is clearly intended to counter the rival Apple Watch, due in a window between February and May. However, whether consumers will warm to Smartwatch 3's slightly unattractive hardware design remains open to question;

2. Samsung Milk VR: A content-delivery system optimized for the company's Gear VR headset. It offers much-needed content for the virtual-reality device, such as videos. VR headsets remain niche, of course, but this will help to make them more attractive to early adopters worried about a lack of available services.

3. LG G Flex 2: A curved Android smartphone with Snapdragon 810 (an industry "first") to be launched commercially worldwide in H1 2015. The banana-like, curved formfactor (pictured below) will standout on store shelves and make handling it in the palm of the hand more tactile. One compromise, though, is that the 3000mAh battery is NOT removable, which may upset some consumers.

Back tomorrow for day 2!

CES 2015: LG G Flex 2 hands-on - Sexy curves 2


January 5, 2015 14:40 nmawston

According to our WDS (Devices) service, global Bluetooth headset sales will grow 14% during the next five years. Mono headset volumes are slipping in developed regions, but there are continued signs of growth in some emerging markets like China. The stereo Bluetooth headset category is rising steadily -- but competition from corded headphones remained intense this year. Despite fierce rivalry and market fragmentation, Plantronics, Jabra, Samsung and Motorola are still the "big 4" Bluetooth headset vendors that dominated the global industry in 2014. Our extensive report -- available to clients here -- forecasts worldwide Bluetooth headset sales by region, for mono and stereo, in-box and after-market, from 2001 to 2020. It also contains global Bluetooth headset marketshare for the world's 7 largest vendors in 2005 to 2020. The report goes on to forecast global Bluetooth speakerphone sales by region and attach-rate from 2008 to 2020.


November 10, 2014 17:03 nmawston

According to our WDS (Devices) service, LG, of South Korea, grew its global mobile phone shipments by +19% YoY in Q3 2014, the highest level for three years. Volumes were bolstered by solid demand for its premium- G3 and low-mid-tier L-series III products. Now that LG’s strategy of focusing on the G series flagships in North America and elsewhere is paying off, LG MUST turn its attention to the China and India markets where it continues to lag. Additional analysis of LG in the global and regional mobile phone market can be downloaded by clients here.