Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

May 27, 2014 15:13 nmawston

Our WDS (Devices) research service forecasts mobile phone revenues to grow +13% worldwide during 2014. At the same time, the four BRIC countries combined -- Brazil, Russia, India, and China -- will all grow at rates well above the global average. Led by China, BRIC countries will generate 36% of all global cellphone revenues in 2014. Among the four countries in 2014, China will experience the highest revenue & ASP growth rate, propelled by the decrease in ultra-low tier market and the increase in other higher price range segments.

Our extensive report -- which can be downloaded by clients here -- forecasts BRIC country handset sales volume, wholesale (trade) revenues, and wholesale ASPs across five price-tiers from 2009 to 2020. Additional analysis of the premium, high, mid, entry and ultra-low price-bands is included. The report is a valuable tool for device vendors, operators, component manufacturers, software developers, financial analysts, car makers and other stakeholders who want to measure each country's mobile phone market by value and benchmark their pricing strategies.

June 5, 2013 21:11 lsui

Our Wireless Device Strategies (WDS) service's updated report -- BRIC Country Handset Revenues, ASPs & Price-Tier Forecasts: 2009 to 2017 -- forecasts four countries of Brazil, Russia, India and China (BRIC) to generate a combined 28% of global mobile phone industry revenues in 2013.

Global handset wholesale revenues will grow 16% in 2013, followed by total growth of 5% in the following five years through 2017. BRIC countries together will post an above-average growth rate during the forecasted timeframe. However, Brazil and China will start to see negative revenue growth by 2016 and 2017, driven by steadily declining wholesale average selling prices (ASP), while India will continue to see positive revenue growth rates during this timeframe. Russia will remain almost flat for the next five years through 2017.

Among the four countries, China will post the highest handset revenue growth rate in 2013, driven by surging handset prices, while India will surpass China to lead the growth wave from 2014 thanks to the steady expansion of the country's handset volumes.

The highest regional ASPs among the four countries will be found in China in 2013. The continued shift towards 3G smartphones will help China's handset ASPs to reach this peak in 2013, but the increased entry- and mid-tier smartphone mix, as well as softer feature phone prices, will drive it down from 2014 onwards. More analysis and forecasts can be downloaded by clients in this published report.

March 4, 2013 11:05 nmawston

Global mobile phone shipments overall remained flat annually in Q4 2012. However, the quarter witnessed phenomenal +1100% annual growth for LTE handset volumes, led by Apple and Samsung in developed markets. Meanwhile, 3G handset shipments slowed due to the spike in 4G demand. In this published report, available to clients of our Wireless Device Strategies (WDS) service, we provide quarterly handset shipments by protocol for the top-30 global vendors, for 9 cellular access technologies, from 2001 to 2012. This hugely detailed report is valuable for handset vendors, component makers, operators, IPR holders and other stakeholders who want to track the size of 2G, 3G and 4G mobile phone markets.

November 30, 2012 19:48 nmawston

According to our Wireless Device Strategies (WDS) service, Motorola's wholesale (trade) average selling price for its mobile phone division reached the highest level since 2000 in the third quarter of 2012. The vendor's ASP improved due to a higher proportion of 3G / 4G models, like the Razr Maxx.  What will be Motorolas main strategic challenges for 2013? More analysis can be downloaded by clients in this published report.

September 6, 2012 17:52 nmawston

According to new research from our Wireless Device Strategies (WDS) service, wholesale (trade) prices of mobile phones will rise +10% in Brazil during 2013. Among the "big four" emerging markets -- Brazil, Russia, India, China (BRIC) -- Brazil will experience the fastest growth in average selling prices next year. Brazil's pricing will grow two times quicker than China's. What is driving the uplift? Three main reasons: 3G, subsidies, and GDP. The tide of 3G phones being shipped is rising at a healthy clip. Subsidies for postpaid users remain present at some major carriers. And Brazil's citizens are getting wealthier (despite a recent slowdown), meaning they can afford pricier models. More analysis and forecasts of revenues, prices, and price-bands for Brazil through 2017 can be viewed by clients here.