Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

May 11, 2014 23:01 nmawston

The recent unconfirmed rumors that Apple is interested in buying Beats, a headphones maker, for US$3 billion are an important development.

Most analysis so far in the industry has focused on Apple buying Beats for its music service. However, the reality is: Beats is a hardware firm. Its music services so far are niche. Apple is primarily buying Beats for its headphones -- wired and Bluetooth.

Put simply, a premium devices maker is purchasing a premium accessories maker. If the two firms can blend their corporate cultures, and not clash on egos, this deal will prove a good fit for both sides.

More analysis on the Apple-Beats rumors can be viewed in this WSJ TV interview with Strategy Analytics' Wireless Device Strategies (WDS) service, which has published externsively on Bluetooth headsets and other related markets.


September 23, 2013 14:09 nmawston

Global Bluetooth headset sales will grow 18% during the next five years. Mono headset volumes are slipping in developed regions, but there are signs of growth in some emerging markets like China. The stereo Bluetooth headset category is rising steadily but competition from corded headphones, like Monster Cable, remained intense this year. Despite fierce rivalry and market fragmentation, Plantronics, Jabra, Samsung and Motorola are still the big 4 Bluetooth headset vendors that dominate the global industry in 2013.

This published report, available to clients of our Wireless Device Strategies (WDS) service, forecasts worldwide Bluetooth headset sales by region, for mono and stereo, in-box and after-market, from 2001 to 2017. It also contains global Bluetooth headset marketshare for the world's 7 largest vendors in 2005 to 2017. The report goes on to forecast global Bluetooth speakerphone sales by region and attach-rate from 2008 to 2017. It is a detailed report suitable for anyone involved in the complex Bluetooth headset industry.


February 21, 2013 14:54 nmawston

According to our Wireless Device Strategies (WDS) service, the global Bluetooth headset market will generate several hundred million dollars of wholesale revenues in 2013. Stereo growth will outstrip mono growth. We forecast Plantronics, Jabra, Samsung and Motorola to be the big four Bluetooth headset players worldwide this year, due to their broad product portfolios, recognized brands, and sizeable distribution networks. Additional analysis can be viewed by clients here.


February 21, 2013 14:54 nmawston

According to our Wireless Device Strategies (WDS) service, the global Bluetooth headset market will generate several hundred million dollars of wholesale revenues in 2013. Stereo growth will outstrip mono growth. We forecast Plantronics, Jabra, Samsung and Motorola to be the big four Bluetooth headset players worldwide this year, due to their broad product portfolios, recognized brands, and sizeable distribution networks. Additional analysis can be viewed by clients here.


February 21, 2013 14:54 nmawston

According to our Wireless Device Strategies (WDS) service, the global Bluetooth headset market will generate several hundred million dollars of wholesale revenues in 2013. Stereo growth will outstrip mono growth. We forecast Plantronics, Jabra, Samsung and Motorola to be the big four Bluetooth headset players worldwide this year, due to their broad product portfolios, recognized brands, and sizeable distribution networks. Additional analysis can be viewed by clients here.


January 31, 2013 19:26 nmawston

According to our Wireless Device Strategies (WDS) service, global Bluetooth headset revenue growth will be broadly flat in 2013. Lower pricing and growing competition from car-kits are among some of the challenges facing the industry. One bright spot can be found in the stereo headphones market, which we forecast to grow at an above-average rate of +23% in 2013, as model diversity improves, distribution expands, and prices become more affordable. Key players to watch in stereo Bluetooth include Plantronics, Monster, Nokia, Motorola, Jabra, Jaybird and others.

This published report, available to download by clients,  forecasts worldwide Bluetooth headset wholesale revenues and pricing for mono and stereo, in-box and aftermarket, by price-tier segment, from 2001 to 2017.


November 29, 2012 17:55 nmawston

According to our Wireless Device Strategies (WDS) service, global Bluetooth headset and speakerphone sales combined will grow 16% over the next five years. Mono headset players are now introducing richer services and context-aware features to add extra value to their product portfolios. Despite fierce rivalry and market fragmentation, Plantronics, Motorola, Jabra and others will continue to dominate the global Bluetooth headset industry in 2013. This published report, available to clients, forecasts worldwide Bluetooth headset sales by region, for mono and stereo, in-box and after-market, from 2001 to 2017. It also contains global Bluetooth headset marketshare for the world's 7 largest vendors in 2005 to 2017. The report goes on to forecast global Bluetooth speakerphone sales by region and attach-rate from 2008 to 2017.