Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

October 8, 2014 20:48 khyers

If it’s October, then Google must be putting the final touches on its next Nexus smartphone. Google’s next smartphone, the Nexus X (aka the Nexus 6 or Motorola Shamu), is rumored to be released soon, though an exact date has not yet been officially announced by Google.  The next generation in Google’s powerful yet affordable lineup of smartphones is speculated to be a 5.9” phablet with Quad HD resolution powered by Qualcomm’s Snapdragon 805.  The new device follows the latest trend by device makers to super-size smartphones.  While, given their size, these phablets are polarizing for many users, they allow device makers to show off their best-of-breed technologies, and though they make up a small proportion of the total smartphone market, phablets typically command premium prices and higher margins for vendors. 

The Next Nexus?


Strategy Analytics forecasts phablet and other handset sales in our WDS (Devices) report: Handset Sales Forecast by Type: Phablet, Superphone, Smartphone, Feature Phone & Basic Phone.  The phablet and superphone segments look especially promising as a super-high-growth market, bolstered by consumers' preferences for display sizes bigger than 4 inches. These comprehensive report forecasts global mobile phone sales by type from 2003 to 2020, and it identifies which categories will grow at above-average rates during the next 7 years. Types of devices covered include super-phablets, standard phablets, superphones, standard smartphones, smart feature phones, standard feature phones and basic phones.

September 18, 2014 11:50 nmawston

At a recent event in London, UK, Motorola outlined its plans to re-attack the Western European cellphone market in the second half of 2014. The vendor is launching four new flagship products -- two phones, one Bluetooth headset and a smartwatch. However, some products, like the Moto 360, are far from perfect, and Motorola clearly has some way to go to fully recover in the European arena. Additional analysis of Motorola's European prospects in 2015 can be downloaded by clients of our WDS (Devices) reserach service here.

April 18, 2014 01:14 woh

According to a recently published report from our Wireless Device Strategies (WDS) service, 'Handset Sales Forecast by Type: Phablet, Superphone, Smartphone, Feature Phone & Basic Phone', the superphone and phablet segments are estimated to dominate global handset market through 2020, largely boosted by consumers' strong preference for larger display size than 4 inch. In contrast, feature phone segment will be steadily slowing, with the transition to smartphones in many emerging countries expected.

Our in-depth report, available to our paid clients, forecasts global mobile phone sales by type from 2003 to 2020, identifying which categories will grow at above-average rates during the next 7 years. Types of devices covered include super-phablets, standard phablets, superphones, standard smartphones, smart feature phones, standard feature phones and basic phones.

October 23, 2013 00:32 nmawston

According to our Wireless Device Strategies (WDS) service, uncertainty concerning the Microsoft acquisition has done little to diminish Nokia’s desire to innovate. The flagship Lumia 1520 and the mid-market Lumia 1320 6-inch phablets mark Nokia’s entry into this fast-growing segment. Meanwhile, its Asha smart-feature phone range gets an eye-catching make-over. More analysis can be viewed by clients here.

September 5, 2013 19:13 khyers

IFA 2013: Qualcomm throws its hat into the wearables ring with Toq smartwatch

Despite all the attention that Samsung received when it released its Galaxy Gear device at its Unpacked event on September 4th, it’s not the only smartwatch to debut at IFA.  Qualcomm released its own wearable, the Toq, a 1.55” device running a 200MHz Cortex M3 processor, the same one found in Sony’s SmartWatch 2 and the Pebble.  What sets the Toq apart from other smartwatches is the inclusion of a Qualcomm Mirasol display. Mirasol displays do not need backlighting, and are therefore relatively frugal users of battery power; Qualcomm says that it should be able to go for three days between charges. The Toq incorporates Qualcomm’s WiPower wireless charging technology, is waterproof, and unlike Samsung’s Galaxy Gear, is compatible with all Android phones running Android OS 4.0.3 or higher.  At one level the Toq is best viewed as a proof of concept, highlighting a range of Qualcomm technologies that enhance the wearables experience. Strategy Analytics expects to see other manufacturers’ license Mirasol and WiPower technology for their own wearable offerings. The Toq is also a fully-fledged product as well, and will go on sale in Q4 2013 for around $299, the same price as Samsung’s Galaxy Gear device.

Strategy Analytics’ Wearable Device Ecosystem  service provides in-depth coverage of wearables including smartwatches. Additional insights into the smartwatch market can be found in the report Global Smartwatch Sales Forecast by Region.

HTC releases two new smartphones for customers on a budget

While Samsung and Sony were releasing high-profile “hero” phones on the eve of IFA 2013, HTC presented its two newest smartphones, the Desire 601 and Desire 300, for customers who want attractive devices that won’t bust their budgets. While the Desire 601 (which unlike the Desire 600 is not a dual SIM device) incorporates design cues from the HTC One and the year-old HTC One X, its use of a dual-core processor, a 4.5” display and a 5-megapixel camera allows it to meet a lower-price point than its larger siblings.  The Desire 300 is similarly intended to meet the needs of budget-conscious consumers, incorporating similar features to the 601 but with a smaller 4.3” display.

Additional insights into HTC’s strategies can be found in the report Q2 '13: HTC: Shipments Continue to Tumble, but Profitability Maintained.

Acer focuses on video with Liquid S2 smartphone

Acer’s high-end smartphone offering for IFA follows on the recent trend of including premium imaging capabilities in flagship phones but with a twist; the Liquid S2 smartphone’s 13 megapixel camera allows users to shoot 4K Ultra High Definition video, the first smartphone to offer this capability. Movies shot in Full HD mode or in 4K mode can be displayed on compatible TVs and PC monitors, though with few 4K TVs or monitors yet in consumers’ hands, not many buyers will be able to exploit the full capabilities of the device except on its 6” Full HD display.

Strategy Analytics explores the camera phone market in more detail in its Global Camera Phone Sales to Reach 1.5 Billion Units in 2014 report.

ASUS goes large with Padfone Note 6

ASUS introduced a 6” phablet - the Padfone Note 6 - a device that straddles the territory occupied by the newly introduced 5.7” Samsung Galaxy Note 3 phablet and Samsung’s 6.3” Galaxy Mega and Sony’s 6.4” Xperia Z Ultra superphablets. What sets the Padfone Note 6 apart from its competitors is that the Android tablet runs a 2GHz dual-core Intel Atom Z2580 processor, making it one of the few Android OS smartphones to run X86 technology.

Strategy Analytics examines changing form factors in the report Will the Slate Form Factor Continue its Dominance?


June 28, 2013 20:39 nmawston

According to our Wireless Device Strategies (WDS) service, global phablet sales will grow over 1000% between 2012 and 2017.

Postpaid users are upgrading to phablets and super-phablets with bigger screens for enhanced usability or as status symbols, particularly in Asia. Models such as Samsung Note 2 and Sony Xperia Z Ultra lead the way.

This published report is available to clients and forecasts global handset sales by type from 2003 to 2017. We identify which categories will grow at above-average rates during the next five years. Types of devices covered include phablets, superphones, smartphones, smart feature phones, standard feature phones and basic phones.

November 27, 2012 12:34 nmawston

According to our Wireless Device Strategies (WDS) service, South Korean vendors, Samsung and LG, dominate global phablet shipments today. The two companies are seeding the market with multiple large-screen phones over 5 inches (e.g. Samsung Galaxy Note 2). The emerging phablet category is valuable to display makers like Samsung Display, LG Display, Japan Display, Sharp, Chimei and AUO. How big will the phablet segment grow in 2013? How large is the installed base? Which brands are the leading phablet vendors? Which operating systems have the highest marketshare? This research note, available to clients, answers those questions and more.

October 17, 2012 15:35 nmawston

Total global handset sales will reach 1.6 billion units in 2012. Consumers have a wide variety of handset-types available for purchase. Postpaid users are upgrading to phablets and superphones, while prepaid consumers are upgrading to feature phones and smartphones. The phablet segment looks promising as a high-growth market, which we forecast to expand an impressive +88% in 2013, bolstered by models like Samsung's Galaxy Note. More details for our phablet forecasts by region can be downloaded by clients of our Wireless Device Strategies (WDS) servce here.