Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

May 16, 2013 21:12 nmawston

Three recent television interviews, each about 5 minutes in length, from Neil Mawston and Neil Shah in our Wireless Device Strategies (WDS) research service:

1. Wall Street Journal (WSJ) TV: What is Google and Android's Outlook?:
http://online.wsj.com/article/SB10001424127887324715704578483542256150334.html


2. China Central Television (CCTV): Nokia, Blackberry and Smartphone Trends:
http://www.youtube.com/watch?v=3CGzEWkRJ4Q


3. Huawei TV Interview: What is the Outlook for the Chinese Giant in Mobile Devices?:
https://ubm.box.com/s/cp57ebmtjmoa8fv3kkre


May 1, 2013 21:54 nmawston

According to our Wireless Device Strategies (WDS) service, NFC phones are reaching a tipping point this year and global volumes will more than double in 2013. Most new LTE handsets will launch with NFC in the future, led by key players such as Samsung, Blackberry, Android, Microsoft and Nokia. More analysis can be downloaded by clients here.


May 1, 2013 21:43 nmawston

According to our Wireless Device Strategies (WDS) service, Motorola's worldwide mobile phone shipments fell -52% annually in Q1 2013. Since Google acquired Motorola in Q3 2011, this grandfather of the cellphone industry has failed to post either a quarterly profit or a single quarterly increase in shipments, something only a fundamental overhaul of its handset development strategy can reverse. We recommend Motorola turn to the Nexus sub-brand to inject some magic back into its portfolio. More analysis can be downloaded by clients here.


April 26, 2013 03:00 woh

Boston, MA - April 25, 2013 – According to the latest research from Strategy Analytics, global mobile phone shipments dipped minus 1 percent annually to reach 373 million units in Q1 2013. Samsung was the star performer, capturing a record 29 percent share of all mobile phones shipped worldwide.

Neil Shah, Senior Analyst at Strategy Analytics, said, “Ongoing macroeconomic challenges in Asia, Europe and North America, relatively tighter operator upgrade policies for 3G phones, and slowing volumes of 2G feature phones were among the key reasons why global mobile phone shipments dipped minus 1 percent annually to reach 372.7 million units in Q1 2013. Fuelled by robust demand for its popular Galaxy portfolio, Samsung was the star performer, shipping 106.6 million mobile phones worldwide and capturing a record 29 percent marketshare to solidify its first-place lead.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Nokia’s global mobile phone shipments fell 25 percent from 82.7 million units in Q1 2012 to 61.9 million in Q1 2013. Weak Symbian smartphone volumes and lackluster feature phone demand caused Nokia’s shrinkage. Nonetheless, Nokia remains the world’s second largest mobile phone vendor by volume, and if it can expand aggressively its fast-growing Lumia and Asha ranges this year, then there is still potential for Nokia’s position to stabilize or recover.”

Woody Oh, Senior Analyst at Strategy Analytics, added, “Apple grew just 7 percent annually and shipped 37.4 million iPhones worldwide in Q1 2013. Apple’s global mobile phone marketshare is approaching a peak. Apple will need to launch new models, or partner with additional major carriers like China Mobile, if it wants to expand significantly beyond its current ceiling of 10 percent global volume share.”

Other findings from the research include:

  • LG held fourth position with 4 percent share of the global mobile phone market. LG has been ramping up its LTE 4G shipments, with popular models from the Optimus range, and this helped LG to grow at an above-average rate of 18 percent annually in the quarter;
  • ZTE delivered 4 percent share of the global mobile phone market in Q1 2013, its lowest level for almost three years. ZTE is experiencing heightened competition in core markets like China and Western Europe from rivals such as Coolpad and Samsung.  

Exhibit 1: Global Mobile Phone Vendor Shipments and Market Share in Q1 2013  [1]

Global Mobile Phone Shipments (Millions of Units) 

Q1 '12 

Q1 '13 

Samsung 

92.5

106.6

Nokia 

82.7

61.9

Apple 

35.1

37.4

LG 

13.7

16.2

ZTE 

19.5

13.0

Others 

134.5

137.6

Total 

378.0

372.7

 

 

 

Global Mobile Phone Vendor Market Share % 

Q1 '12 

Q1 '13 

Samsung 

24.5% 

28.6% 

Nokia 

21.9%

16.6%

Apple 

9.3%

10.0%

LG 

3.6%

4.3%

ZTE 

5.2%

3.5%

Others 

35.6%

36.9%

Total 

100.0% 

100.0% 

 

 

 

Total Growth Year-over-Year % 

6.1% 

-1.4% 

The full report, Global Handset Shipments Reach 373 Million Units in Q1 2013, is published by the Strategy Analytics Wireless Device Strategies (WDS) service, details of which can be found here: http://tinyurl.com/cr7fhmb.  

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, India and China. Visit www.strategyanalytics.com for more information. 

 

Americas Contact:

Neil Shah / +1 617 614 0727 / NShah@strategyanalytics.com             

Europe Contact

Neil Mawston / +44 1908 423 628 / NMawston@strategyanalytics.com  

Asia Contact:

Woody Oh / +44 1908 423 665 / WOh@strategyanalytics.com



[1]  Numbers are rounded. Total in the data-table does not include grey phone shipments.


April 23, 2013 03:08 nmawston

According to our Wireless Device Strategies (WDS) service, NFC phones have reached a tipping point this year and global volumes will surge an impressive 138% in 2013. Most new LTE phones will launch with NFC in the future, led by key players such as Samsung, Blackberry, Sony, Android, GSMA, G&D and Visa. Paying, pairing and sharing are among the main use-cases for NFC. This published report, available to clients, contains forecasts for global NFC phone sales in 6 major regions, including North America, Western Europe, Asia Pacific, Central & Latin America, Central & Eastern Europe and Africa Middle East, from 2004 to 2017. The report also forecasts worldwide NFC handset sales by installed base and by device type, as well as analysis of the technology's drivers and adoption challenges.


April 18, 2013 18:11 nmawston

According to our Wireless Device Strategies (WDS) service, several hundred million mobile handsets will flow through "closed" operator channels worldwide during 2014 (e.g. Telefonica). Some regions are dominated by operator-led channels, while others are dominated by retailer channels (e.g. Africa). Notably, China is seeing significant changes in distribution flows at the moment. This published report, available to clients, forecasts global handset distribution flows for 6 major regions and 3 key countries from 2007 to 2017, including North America, Western Europe, Latin America, China and India. The forecasts can be used by handset vendors, vehicle makers, apps developers and others to identify the main regional channels where mobile phones are being sold, and whether operators or retailers are winning the distribution wars.


April 18, 2013 18:06 nmawston

According to our Wireless Device Strategies (WDS) service, the global installed base of all mobile phones will grow by +6% in 2014. Asia Pacific is the region with the largest installed base by some margin, while Western Europe has the highest population penetration. Countries with huge installed bases include China, United States, UK, Nigeria, India, Brazil and Russia. This extensive published report, available to clients, forecasts the worldwide mobile phone installed base by 6 major regions and 88 countries from 2002 to 2017. It forecasts handset population penetration and handset household penetration. The report is a valuable tool for content developers, car makers, component vendors, operators and other stakeholders to measure the world's installed base of mobile phones by size, growth and penetration.


March 28, 2013 18:23 nmawston

According to our Wireless Device Strategies (WDS) service, TD-SCDMA phone sales will grow a healthy +38% in China in 2013. The Chinese 3G cellphone market is growing several times faster than the global average. Attractive pricing of devices and helpful operator subsidies are pushing the market higher. This is giving solid growth opportunities to companies involved in the TD-SCDMA industry, such as ZTE, Huawei, Coolpad, Lenovo, and Spreadtrum. However, TD-LTE networks will soon arrive, and the shelf-life of TD-SCDMA is thus limited. This published report, available to clients, forecasts TD-SCDMA handset sales for 88 countries worldwide from 2008 to 2017, including China.


March 27, 2013 12:35 nmawston

Our Wireless Device Strategies (WDS) team wrote a report in 2011 predicting Coolpad would be a fast-growing mobile phone microvendor of the future. Fast forward to 2013 and that prediction is on track to coming true. Coolpad, of China, has transitioned from microvendor to a known vendor. Coolpad is now a global top-15 mobile phone player and nearly a top-10 smartphone brand, having surged from almost nowhere two years ago. What is driving the growth? Keen pricing of 3G models, a good Android portfolio for entry users, and a solid retail presence in open channels across China are three main causes of its expansion. However, Coolpad's global growth is coming more in "volume" than "value". Recent financial results indicate profits softened last year. Coolpad will need a hot-selling flagship 3G or 4G phone for international markets (where profits can be larger) if it wants to strengthen profitability this year.


March 27, 2013 12:22 nmawston

According to our Wireless Device Strategies (WDS) service, global LTE handset sales will surge +194% in 2013. The United States is currently the world's largest 4G market, while South Korea is the most advanced. Apple and Samsung are the "big 2" LTE handset vendors right now, due to their unrivalled brands, attractive products, generous operator subsidies, and extensive distribution. This published report, available to clients, forecasts global LTE handset sales for 88 countries worldwide from 2010 to 2017. Almost every major country worldwide is covered, including United States, China, India, South Korea, Indonesia, Russia, Brazil, Mexico, South Africa, Saudi Arabia, UK, Germany, France, Italy, Spain, Sweden, and many others. The report can be used by operators, software developers, content developers, handset vendors, component makers, car manufacturers and other stakeholders to determine or prioritize the size and growth rate of the huge 4G phone market.