Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

April 14, 2015 06:12 nmawston

According to our WDS (Devices) research servicevoice-over-LTE technology offers operators a more efficient way to deliver voice calls and rich data to mobile customers while promising users better-quality voice-connections through services like HD Voice. VoLTE mobile phone sales are on the cusp of taking off globally, after several years of limited deployments in various regions around the world. Strategy Analytics forecasts worldwide VoLTE handset sales will grow by 113% annually in 2015, led by the Asia Pacific and North American markets. More analysis can be downloaded by clients here.


February 17, 2015 12:48 nmawston

Mobile World Congress (MWC) takes place in Barcelona, Spain, between Sunday 1st to Thursday 5th March, 2015.

MWC is the world's most influential tradeshow for the mobile industry.

Our WDS (Devices) analysts will be on the showfloor -- click here if you would like to meet us at MWC.

These are the "top five" companies and themes we recommend visiting at the event next month:

1. Wearables -- The hottest topic in mobile right now. The booths from LG, Samsung and Alcatel will display multiple swartwatches across multiple price-bands. There is unlikely to be an "Apple Watch killer" at MWC, but it will be fascinating to see how next-gen features and apps are evolving (e.g. health, fitness, email alerts, etc.);

2. LTE / LTE-Advanced -- There will be hundreds of 4G / 4.5G phones on show. At the higher-end, Samsung's flagship "S6 / S6 Edge" with a funky screen and Android / Microsoft apps will be the model to watch. At the mid-range, check out Huawei or Microsoft (Nokia). At the entry-level, we expect Alcatel to showcase competitive designs;

3. Chinese / Indian Brands -- Many will focus on the fashionable brands of today, such as Lenovo and Xiaomi. But our research indicates their best days of growth are pretty much over. Instead, we recommend visiting the emerging brands of tomorrow, such as OPPO, Micromax or Vivo. Their LTE models are quietly building a solid fan base;

4. Ubuntu -- This UK-based, open-source smartphone platform is trying to break the stranglehold of Android, by offering low-cost software and innovative "scopes" (apps). So far, reaction to Ubuntu has been mixed. MWC will be a great chance to handle the actual, new Ubuntu models from device makers, Meizu China and BQ Spain;

5. Acer / Microsoft Smartphones -- Windows Phone holds a tiny 3% share of the global smartphone market today. Microsoft badly needs new hardware vendors (beyond the Nokia takeover) to adopt its ecosystem in 2015. Help may be coming in the form of Acer, which is desperate to shift from PCs and laptops to tablets and smartphones. We expect Acer to introduce one or more WP handsets at MWC. We expect pricing to be competitive.

Our device analysts will be presenting, meeting and researching at MWC 2015. Please check back here every day -- from Sunday 1st to Thursday 5th March -- to read our daily blogs from the showfloor in sunny Barcelona. 



January 22, 2015 07:53 PLin

Browsing the Internet is more important than ever to handset users, developers and operators. There is not just a battle for operating systems taking place, but also a war for Web browsers.

Our latest report, Global Handset Browser Marketshare in 2014 -- from our  Wireless Device Strategies (WDS) research service-- tracks global mobile browser marketshare for all mobile phones shipped worldwide during 2014, including Opera, Safari, Chrome and others.

The report is available to download here to clients.


January 31, 2014 14:23 nmawston

As predicted last year in this June 2013 report -- from our Wireless Device Strategies (WDS) service -- Chinese mobile phone makers, like Lenovo, are firmly on the hunt for takeovers of local or foreign brands.

Lenovo has recently acquired Motorola (assuming government approvals). We can tick that one off the list. Who might be next on the takeover target list? Well, we'll be keeping a close eye this year on companies such as Xiaomi and HTC, that's for sure. They are either ambitious to grow (Xiaomi) or struggling to grow (HTC). Time will tell.


November 21, 2013 00:16 lsui

Our Wireless Device Strategies (WDS) services recently published the report : Global Handset Distribution by Channle by Region. It forecast handset distribution flows by 7 channels for 6 major regions and 3 key countries from 2012 to 2017.

We forecast pure e-commerce retailers (e.g. Amazon, eBay, Jingdong etc.) to grow fastest from 2012 to 2017, increasing the global volume by +248% during the period. China led the pack with the higest pure e-commerce presence of 10% in 2014, way above the global average of 4%. We believe Jingdong and Taobao T-Mall are among the largest e-retailers in China. Improved broadband / mobile broadband coverage, competitve pricing position and marketing promotions, as well as enhanced online shopping experiences, are the key drivers behind the surging online players.

WDS clients: please click here to access the full report.


February 14, 2013 15:23 nmawston

Our Wireless Device Strategies (WDS) team recently blogged about Three Things You Must See at the Mobile World Congress (MWC) trade show in Barcelona, Spain, between Sunday 24th and Thursday 28th February, 2013.

Here are three more major trends you must see at this year's MWC:

1. LTE-Advanced. Standard LTE (4G) is fast becoming "old hat". LTE-Advanced (4.5G) is where the next boom lies. And it will be here sooner than you think. We recommend visiting the Ericsson or Qualcomm stands, where I believe they will have LTE-Advanced demos for phones, chipsets or networks.

2. Microsoft tablets. It is no secret that Microsoft W8 tablets have struggled to take off so far. Pricing, distribution and design issues are inhibiting their growth. But Microsoft is in it for the long game. The US giant has deep pockets and it will not give up. Are we going to see a new Microsoft tablet from a certain Scandinavian hardware vendor?

3. Mobile Accessories. Smart phones and smart tablets will increasingly be sold with smart accessories. Operators and device makers want to create fresh revenue streams with Bluetooth headphones, Bluetooth watches, protector-cases, and many other types of add-on products. We recommend visiting stands from Plantronics or Samsung.

If you would like to meet with our mobile devices analysts at MWC, for briefings or analysis or media interviews, please send us a message via this link at our website. We look forward to seeing you in sunny Barcelona.


February 7, 2013 18:38 nmawston

Mobile World Congress (MWC), in Barcelona, Spain, is arguably the mobile industry's most important trade show of the year. The event takes place between Sunday 24th and Thursday 28th February, 2013. Strategy Analytics is an official research partner for MWC 2013.

Our Wireless Device Strategies (WDS) team, which tracks all mobile devices, will be at MWC. There will, of course, be thousands of companies and products vying for your attention at the show. Here are three major trends we recommend looking out for:

1. The rise of the 4G phablet. Every year the largest practical size of screen for a mobile phone goes up. This year will be no exception. We expect a large chunk of flagship LTE smartphones announced at MWC 2013 to have screens of at least 5 inches in size. LG Electronics should be one stand worth a visit.

2. The rise of Chinese brands. Huawei and ZTE will have a major presence at the show. They will be keen to talk up their 3G and 4G offerings for hardware, software and services. Lenovo, TCL-Alcatel and Coolpad -- who have a smaller international presence than Huawei and ZTE -- will also be worth a look for their mass-market smartphone portfolios.

3. Beyond Android. As Android approaches a peak in the influential US and China markets, we expect more rival smartphone (and tablet) platforms to be prodding us for their attention at MWC this year. Microsoft WP8, BB10, Firefox, Tizen, Ubuntu and Sailfish should all have some interesting stories to tell.

If you would like to meet with our mobile devices analysts at MWC, for briefings or analysis or media interviews, please send us a message via this link at our website. We look forward to seeing you in sunny Barcelona.


November 29, 2012 17:55 nmawston

According to our Wireless Device Strategies (WDS) service, global Bluetooth headset and speakerphone sales combined will grow 16% over the next five years. Mono headset players are now introducing richer services and context-aware features to add extra value to their product portfolios. Despite fierce rivalry and market fragmentation, Plantronics, Motorola, Jabra and others will continue to dominate the global Bluetooth headset industry in 2013. This published report, available to clients, forecasts worldwide Bluetooth headset sales by region, for mono and stereo, in-box and after-market, from 2001 to 2017. It also contains global Bluetooth headset marketshare for the world's 7 largest vendors in 2005 to 2017. The report goes on to forecast global Bluetooth speakerphone sales by region and attach-rate from 2008 to 2017.


July 5, 2012 15:59 nmawston

LTE phones are critical for emerging high-speed services in the mobile, portable and automotive worlds during the next several years. For example, video, TV and teleconferencing are bandwidth-heavy consumer services that will benefit from the arrival of 4G devices and 4G networks. Western Europe is lagging at the moment; its 4G rollout is someway behind the leaders of North America, South Korea, Japan and elsewhere. However, the Western European 4G market is recently showing signs of accelerating, and the launch of the Apple iPad LTE in H1 2012 and the rumored launch of the Apple iPhone LTE in H2 2012 are concentrating industry minds. As a result of this increased attention to 4G, we forecast LTE mobile phone sales to grow an impressive +172% in Western Europe in 2013, led by countries like Sweden, Germany and UK. Most volumes and growth will be concentrated in the second half of next year. This published report -- available to download by clients of our Wireless Device Strategies (WDS) service -- forecasts LTE handset sales in unit-volumes for 18 major countries in Western Europe and it is a valuable tool for planning for the upcoming, high-value 4G boom.


May 11, 2012 08:58 nmawston

Global mobile handset shipments grew +4% annually during Q1 2012. Developed and developing markets delivered moderated growth. Africa, Asia and Latin America were the key markets contributing to growth, with Samsung, Apple & ZTE driving volumes higher. Samsung became the number one handset vendor globally, overtaking Nokia for the first time ever during the quarter. Apple edged up to third place for the first time in the huge Asia region. This report details quarterly handset marketshare for the world's top 30 vendors in North America, Central & Latin America, Western Europe, Central & Eastern Europe, Africa Middle East and Asia Pacific. Historical data by quarter from 2004 to Q1 2012 are included. Clients for our Wireless Device Strategies (WDS) service can download the published report here.