Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

May 1, 2013 21:54 nmawston

According to our Wireless Device Strategies (WDS) service, NFC phones are reaching a tipping point this year and global volumes will more than double in 2013. Most new LTE handsets will launch with NFC in the future, led by key players such as Samsung, Blackberry, Android, Microsoft and Nokia. More analysis can be downloaded by clients here.


May 1, 2013 21:43 nmawston

According to our Wireless Device Strategies (WDS) service, Motorola's worldwide mobile phone shipments fell -52% annually in Q1 2013. Since Google acquired Motorola in Q3 2011, this grandfather of the cellphone industry has failed to post either a quarterly profit or a single quarterly increase in shipments, something only a fundamental overhaul of its handset development strategy can reverse. We recommend Motorola turn to the Nexus sub-brand to inject some magic back into its portfolio. More analysis can be downloaded by clients here.


May 1, 2013 21:36 nmawston

According to our Wireless Device Strategies (WDS) service, LG's worldwide mobile phone shipments, revenues, profits and pricing all rose faster than the industry averages during the first quarter of 2013. Due to an improved 4G handset portfolio, LG is on the comeback trail. Operators and consumers are re-warming to LG. However, there are challenges. The US and China -- the world’s two most important markets -- remain major problem-children for the South Korean vendor. More analysis can be downloaded by clients here.


April 25, 2013 19:23 nmawston

According to our Wireless Smartphone Strategies (WSS) service, Ubuntu is preparing to enter the global smartphone market with its own platform, called "Ubuntu for Phone", during the next year. Ubuntu demonstrated its beta version of the operating system during CES and MWC 2013 and is aiming to produce an Ubuntu-powered smartphone some time in late-2013 or early-2014. What opportunities and challenges will the Ubuntu phone have when it finally hits the market? What volume can Ubuntu expect to ship worldwide? Which device makers will support this new platform, and will it pose a significant threat to the two influential platform giants: Android and Apple iOS? The full report is published and available to clients here.


April 23, 2013 08:37 nmawston

Our Wireless Device Strategies (WDS) team is proud to attend Huawei's 10th Global Analyst Summit between Tuesday 23rd to Thursday 25th April, 2013. Around 500 analysts and journalists are attending the event at a hotel in Shenzhen, China, near Hong Kong. Just 20 people attended the first Summit a decade ago.

Huawei has been outlining its strategy for mobile devices, enterprises and networks in 2013 / 2014. These are three of our top findings from Day One (Tuesday):

1. Brand is king for Huawei. The Make It Possible (MIP) campaign, which aims to make the brand more emotive, is being ramped up across 30+ countries (e.g. UK);

2. Huawei Ascend W1, the vendor's first WP8 smartphone, was demoed. Its pricing is competitive, at circa US$120 wholesale worldwide in H1 2013. Usability is typical of a mid-range device -- good, but not great (e.g. mixed touchscreen responsiveness);

3. NFC will play an important role in Huawei's smartphone and tablet strategy for the next two years.

More analysis from Day Two to follow on Wednesday.


April 23, 2013 03:20 nmawston

According to our Wireless Device Strategies (WDS) service, Nokia shipped 62 million mobile phones worldwide in Q1 2013, down to 2005 levels, in a seasonally weaker post-holiday quarter with consequent sluggish demand in feature phones globally. In contrast, Nokia saw demand for its line of WP8-based Lumia smartphones grow robustly as it expanded the reach to dozens of new markets. Additionally, tighter cost controls and lower operating expenses helped Nokia eke out some positive operating profits. However, Nokia has its work cut out for the rest of 2013 to ramp up Lumia smartphone shipments quickly to offset the Symbian and feature phone slowdowns. Improving its sub-par performance in China, US, UK, Japan and Korea should also be a priority for Nokia this year. More analysis can be viewed by clients in this published report: http://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=8429.


April 23, 2013 03:20 nmawston

According to our Wireless Device Strategies (WDS) service, Nokia shipped 62 million mobile phones worldwide in Q1 2013, down to 2005 levels, in a seasonally weaker post-holiday quarter with consequent sluggish demand in feature phones globally. In contrast, Nokia saw demand for its line of WP8-based Lumia smartphones grow robustly as it expanded the reach to dozens of new markets. Additionally, tighter cost controls and lower operating expenses helped Nokia eke out some positive operating profits. However, Nokia has its work cut out for the rest of 2013 to ramp up Lumia smartphone shipments quickly to offset the Symbian and feature phone slowdowns. Improving its sub-par performance in China, US, UK, Japan and Korea should also be a priority for Nokia this year. More analysis can be viewed by clients in this published report: http://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=8429.


April 23, 2013 03:20 nmawston

According to our Wireless Device Strategies (WDS) service, Nokia shipped 62 million mobile phones worldwide in Q1 2013, down to 2005 levels, in a seasonally weaker post-holiday quarter with consequent sluggish demand in feature phones globally. In contrast, Nokia saw demand for its line of WP8-based Lumia smartphones grow robustly as it expanded the reach to dozens of new markets. Additionally, tighter cost controls and lower operating expenses helped Nokia eke out some positive operating profits. However, Nokia has its work cut out for the rest of 2013 to ramp up Lumia smartphone shipments quickly to offset the Symbian and feature phone slowdowns. Improving its sub-par performance in China, US, UK, Japan and Korea should also be a priority for Nokia this year. More analysis can be viewed by clients in this published report: http://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=8429.


March 4, 2013 11:05 nmawston

Global mobile phone shipments overall remained flat annually in Q4 2012. However, the quarter witnessed phenomenal +1100% annual growth for LTE handset volumes, led by Apple and Samsung in developed markets. Meanwhile, 3G handset shipments slowed due to the spike in 4G demand. In this published report, available to clients of our Wireless Device Strategies (WDS) service, we provide quarterly handset shipments by protocol for the top-30 global vendors, for 9 cellular access technologies, from 2001 to 2012. This hugely detailed report is valuable for handset vendors, component makers, operators, IPR holders and other stakeholders who want to track the size of 2G, 3G and 4G mobile phone markets.


February 28, 2013 16:49 nmawston

Our mobile phone and tablet teams are blogging daily from the show floor at Mobile World Congress (MWC) in Barcelona, Spain, between Sunday 24th to Thursday 28th February, 2013.

Blogs for days 1 to 4, Sunday to Wednesday -- from our Wireless Device Strategies (WDS) service -- can be read here.

After 5 days of nonstop meetings and presentations, it is time to wrap-up.

There were a record 72k visitors to MWC 2013, up +8% YoY. The weather was sunny but chilly, possibly the coldest weather for the event this century.

We could draw hundreds of conclusions from the show, but I will leave you with just two for now:

1. NFC is emerging everywhere in the mobile phone space... but consumer demand is still questionable;

2. Firefox has emerged with a bang... it is a credible low-end smartphone OS rival to Android... but a lack of support from Samsung is a major barrier to success.

See you next year, provisionally from Thursday 27th February to Saturday 1st March, 2014. Yes, you read it right. MWC looks set to open on a Saturday.

And please join us for our own POST-MWC WEBINAR, available to clients, at 300pm UK-time on Wednesday 6th March, 2013. The registration form is located here.