Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

April 16, 2014 14:36 nmawston

According to a new report from our Wireless Device Strategies (WDS) service, global dual-SIM handset sales will grow a healthy +18% YoY in 2014. Asia, China, India and Africa remain the key markets for popular dual-SIM phones. Nokia, Samsung, Lenovo and Micromax are among major players with high marketshares driving the industry worldwide. Dual-SIM, dual-active (DSDA) models continue to find niche traction in higher-tier segments. Consumers like dual-SIM phones for their flexibility, while carriers dislike them for their churn potential. Our published report, available to clients, contains extensive forecasts for global dual-SIM (multi-SIM) handset sales in 6 major regions and 2 key countries, including China and India, from 2004 to 2020. Qualitative analysis of key vendors and key technologies in this market are included too.


February 25, 2014 10:02 nmawston

According to our Wireless Device Strategies (WDS) service, Lenovo’s global mobile phone shipments grew an impressive +50% annually in Q4 2013. The Chinese brand was a star performer. However, Lenovo’s mobile phone / smartphone division continues to make very little profit, and taking over the loss-making Motorola unit will not improve financial matters in the short-term. More analysis of Lenovo's challenges for 2014 can be viewed by clients here.


January 28, 2014 01:15 nmawston

TCL-Alcatel was the world's 5th largest mobile phone vendor in Q4 2013. Some say it is the biggest handset brand you never heard of. Where is the firm strongest and weakest? How did it get here? Where is it headed next? Should rivals, like Apple, Motorola and Samsung, be worried?

Clients of our Wireless Device Strategies (WDS) research service can download additional analysis of TCL-Alcatel in this report here and this blog here.


January 6, 2014 22:12 nmawston

Analysts from our Wireless Device Strategies (WDS) research service are at the CES trade show this week in Las Vegas, US, from Sunday 5th to Thursday 9th January, 2014.

These are three key trends and important device models we have identified at the event on Day 1 (Monday):

1. The LG G Flex will launch in the US at 3 of the top 4 carriers this year (e.g. AT&T). This is a good win for LG, in its battles with Samsung and Apple. Curved phones are a useful differentiator for device vendors, as identified in this previous blog before CES.

2. The Alcatel Idol X+ is a feature-packed, 8-core phablet. Alcatel is clearly "stepping up" its product quality and pricing. As identified in this published report during 2013, Alcatel is little known in the US, but it is a rising global star and one to watch for 2014.

3. Wearables are creating a major buzz at the show. Smartwatches and smartglasses are the main products on offer. But there is definitely a long tail of other niche wearables emerging. Everything from smart-socks to smart-sneakers to smart-medical devices. Many of them will not catch on, of course, but it does illustrate how innovative the sector is right now. 

Please check back here, every day, to our blog pages for further blogs and daily updates from CES this week.


January 3, 2014 18:16 nmawston

Analysts from our Wireless Device Strategies (WDS) research service will be pounding the floors at the influential CES trade show in sunny Las Vegas, US, next week, from Sunday 5th to Thursday 9th January, 2014.

Mobile devices, such as smartphones, will be a huge part of the event. We will be blogging live from the show every day.

Here are three mega trends across the mobile device world we expect to see at CES 2014 and recommend clients / journalists focus on:

1. Wearables will be hot. Smartwatches, smartglasses and fitness bands are the "big 3" product types to prioritize. Look out for smart-contact-lenses as an added "sci-fi" bonus. Companies to visit will include Samsung, Sony, LG, ZTE, Huawei, Qualcomm and Vuzix.

2. Curved smartphones, like the LG G Flex, will fascinate. Curved phones will very soon outsell curved TVs. They are the first step on the industry's road to rollable touchscreens. Pioneering companies to visit will include Samsung and LG.

3. The rise of Chinese smartphone brands in the US market. The Chinese brands dominate China, and they have now set their sights on the valuable United States market. Major device makers with major American ambitions to visit will include ZTE, Huawei, Alcatel and Lenovo.

Who will NOT be at CES this year? Apple, of course, will be the missing piece in the jigsaw. But that is nothing new. Apple rarely appear at industry trade shows and they are influential enough to "do their own thing".

Please check back here, every day, to our blog pages next week for further blogs and daily updates from CES... What takes place in Vegas will NOT be staying in Vegas!


December 27, 2013 18:34 nmawston

This published report -- available to clients of our Wireless Device Strategies (WDS) service -- analyzes ten important trends that will emerge in the global mobile phonemarket during 2014. We identify opportunities for growth, areas for differentiation, and potential for competitive surprises. The report examines why the ten trends are important and it makes actionable recommendations for customers. Topics covered include LTE-Advanced, Bluetooth, Firefox, curved phones, wearables and 3D printing.


November 11, 2013 17:58 nmawston

According to our Wireless Device Strategies (WDS) service, TCL-Alcatel is now the world’s 6th largest mobile phone vendor. Some say it is the biggest handset brand you never heard of! Where is the firm strongest and weakest? How did it get here? Where is it headed next? Should rivals, like Huawei and Samsung, be worried? More analysis can be downloaded by clients in this published report.


September 23, 2013 13:57 nmawston

Apple announced today -- Monday 23rd September, 2013 -- that it had shipped 9 million new iPhones worldwide in the first 3-day weekend of the launch of the new 5s and 5c models.

This is a slightly better-than-expected performance from Apple. Our channel checks pre-launch were indicating a 5 - 10 million range, so it is right at the top end of expectations.

Looking further ahead, clients can view our Apple iPhone forecasts for the third and fourth quarters of 2013 in this published report from our Wireless Device Strategies (WDS) service.


September 19, 2013 18:19 sbicheno

The feeling prior to Apple's recent launch of the iPhone 5s and 5c was that the tech giant needed to introduce a cheaper phone if it wanted to exploit the rapid growth in smartphone shipments in developing markets and keep growing its global handset market share. But Apple decided instead to launch a colourful iPhone variant that is slightly cheaper than the top-of-the-range 5s, but still a premium-priced product.

The big question of how, if at all, this unprecedented fork in the iPhone product roadmap will affect overall apple handset shipments is addressed by a newly-published Strategy Analytics report: Global Handset Shipments Forecast by Vendor by Quarter: 2000 to 2014. In this report we forecast the quarterly global handset shipments of the top 11 vendors through to the end of 2014. Subscribers of our Wireless Device Strategies (WDS) service can use the report to anticipate fluctuations in the global handset market and inform their near-term planning.


August 15, 2013 16:34 nmawston

According to our Wireless Device Strategies (WDS) service, LTE-Advanced handset shipments grew swiftly in South Korea during June and July 2013. Samsung, LG, Pantech, Qualcomm, SK Telecom and others are benefitting from the emergence of 4.5G. How will this growth in South Korea impact other LTE-Advanced markets, like the US and Japan, in 2014? More analysis and data can be viewed by clients here.