Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

April 16, 2014 14:36 nmawston

According to a new report from our Wireless Device Strategies (WDS) service, global dual-SIM handset sales will grow a healthy +18% YoY in 2014. Asia, China, India and Africa remain the key markets for popular dual-SIM phones. Nokia, Samsung, Lenovo and Micromax are among major players with high marketshares driving the industry worldwide. Dual-SIM, dual-active (DSDA) models continue to find niche traction in higher-tier segments. Consumers like dual-SIM phones for their flexibility, while carriers dislike them for their churn potential. Our published report, available to clients, contains extensive forecasts for global dual-SIM (multi-SIM) handset sales in 6 major regions and 2 key countries, including China and India, from 2004 to 2020. Qualitative analysis of key vendors and key technologies in this market are included too.


February 11, 2014 01:29 woh

Strategy Analytics' analysts from our Wireless Device Strategies (WDS) research service will be pounding the floor at Mobile World Congress (MWC) 2014 in Barcelona, Spain, from Sunday 23rd to Thursday 27th February, 2014. It is the world's most important trade show for the mobile industry.

We will be blogging live from the show every day.

Here are five major trends that we recommend clients / journalists / techies look out for at this year's event:

1. Wearables will, of course, be a major buzzword. Smartwatches, smartglasses and fitness / health bands will be the primary products on display. There will be also be a long tail of emerging wearable devices for niche markets, from smartsocks to smartmedics. We recommend you visit major companies like Samsung, LG, Huawei and Broadcom.

2. More curved smartphones will be on show. We saw dozens of curved TVs from Asian brands at CES 2014, and two curved smartphones, the Samsung Galaxy Round and LG G Flex. Curved smartphones will gain market traction faster than curved TVs. Curved smartphones are the first step to a future of rollable touchscreens. Innovative companies to visit will be Samsung and LG. Will the new, rumored Samsung Galaxy S5 have a curved display?

3. Global expansion of the rising Chinese smartphone vendors. After dominating at home in China, many Chinese brands are now turning their eyes overseas, such as the valuable United States market. Major vendors you should visit include Huawei, ZTE, TCL-Alcatel and Lenovo-Motorola. Keep an eye out, too, for any Indian players, like Micromax.

4. The rise of affordable 4G handsets. The majority of LTE handsets available until last year have been in the premium price-range. However, the China LTE market is about to soar in 2014, due to China Mobile. Low prices will be the key to unlock rapid growth. Companies to visit include Samsung, Qualcomm and MediaTek.

5. Faster LTE-A CA (Carrier Aggregation) and TD-LTE will excite the tech geeks among us. We recommend you experience the multiple LTE-A devices and TD-LTE devices on show from numerous handset vendors, such as Samsung or Huawei. The era of "mobile fiber" is here.

Please check back to see our daily blogs and further updates on MWC 2014 every day during the show. We look forward to seeing you soon in beautiful Barcelona!

 

 


November 11, 2013 17:58 nmawston

According to our Wireless Device Strategies (WDS) service, TCL-Alcatel is now the world’s 6th largest mobile phone vendor. Some say it is the biggest handset brand you never heard of! Where is the firm strongest and weakest? How did it get here? Where is it headed next? Should rivals, like Huawei and Samsung, be worried? More analysis can be downloaded by clients in this published report.


August 15, 2013 16:34 nmawston

According to our Wireless Device Strategies (WDS) service, LTE-Advanced handset shipments grew swiftly in South Korea during June and July 2013. Samsung, LG, Pantech, Qualcomm, SK Telecom and others are benefitting from the emergence of 4.5G. How will this growth in South Korea impact other LTE-Advanced markets, like the US and Japan, in 2014? More analysis and data can be viewed by clients here.


June 5, 2013 21:27 lsui

Our Wireless Device Strategies (WDS) service's freshly published report -- Global Handset Distribution Forecast: Offline vs. Online -- models mobile phone sales by channel.

We forecast the distribution of mobile phones through online retail channels will grow +27% worldwide in 2013. A steadily growing number of mobile phones will be sold through online channels over time, making this an increasingly important distribution channel for operators and retailers.

North America and Western Europe represent the highest online % during the forecast timeframe, while China is seeing significant changes in distribution flows at the moment, due to pioneering companies like Xiaomi, as well as emerging e-commerce players.

Online channels continue to gain a rising share of global mobile phone distribution flows, notably in developed regions where wide Internet access and access to financial credit support online purchasing behaviors. While operators are especially strong in online distribution channels in developed markets, they will find it more difficult to gain a similar presence in developing markets where third-party retail channels currently dominate. Operators are best positioned to establish a foothold in mobile phone distribution in developing markets, both online and offline, by partnering with handset suppliers and focusing on upcoming high-value 4G postpaid customer segments.


May 1, 2013 21:54 nmawston

According to our Wireless Device Strategies (WDS) service, NFC phones are reaching a tipping point this year and global volumes will more than double in 2013. Most new LTE handsets will launch with NFC in the future, led by key players such as Samsung, Blackberry, Android, Microsoft and Nokia. More analysis can be downloaded by clients here.


May 1, 2013 21:43 nmawston

According to our Wireless Device Strategies (WDS) service, Motorola's worldwide mobile phone shipments fell -52% annually in Q1 2013. Since Google acquired Motorola in Q3 2011, this grandfather of the cellphone industry has failed to post either a quarterly profit or a single quarterly increase in shipments, something only a fundamental overhaul of its handset development strategy can reverse. We recommend Motorola turn to the Nexus sub-brand to inject some magic back into its portfolio. More analysis can be downloaded by clients here.


May 1, 2013 21:36 nmawston

According to our Wireless Device Strategies (WDS) service, LG's worldwide mobile phone shipments, revenues, profits and pricing all rose faster than the industry averages during the first quarter of 2013. Due to an improved 4G handset portfolio, LG is on the comeback trail. Operators and consumers are re-warming to LG. However, there are challenges. The US and China -- the world’s two most important markets -- remain major problem-children for the South Korean vendor. More analysis can be downloaded by clients here.


April 23, 2013 03:08 nmawston

According to our Wireless Device Strategies (WDS) service, NFC phones have reached a tipping point this year and global volumes will surge an impressive 138% in 2013. Most new LTE phones will launch with NFC in the future, led by key players such as Samsung, Blackberry, Sony, Android, GSMA, G&D and Visa. Paying, pairing and sharing are among the main use-cases for NFC. This published report, available to clients, contains forecasts for global NFC phone sales in 6 major regions, including North America, Western Europe, Asia Pacific, Central & Latin America, Central & Eastern Europe and Africa Middle East, from 2004 to 2017. The report also forecasts worldwide NFC handset sales by installed base and by device type, as well as analysis of the technology's drivers and adoption challenges.


April 18, 2013 18:11 nmawston

According to our Wireless Device Strategies (WDS) service, several hundred million mobile handsets will flow through "closed" operator channels worldwide during 2014 (e.g. Telefonica). Some regions are dominated by operator-led channels, while others are dominated by retailer channels (e.g. Africa). Notably, China is seeing significant changes in distribution flows at the moment. This published report, available to clients, forecasts global handset distribution flows for 6 major regions and 3 key countries from 2007 to 2017, including North America, Western Europe, Latin America, China and India. The forecasts can be used by handset vendors, vehicle makers, apps developers and others to identify the main regional channels where mobile phones are being sold, and whether operators or retailers are winning the distribution wars.