Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

February 23, 2012 17:30 Neil Shah

Global legitimate handset shipments grew 10% annually in Q4 2011. The growth was driven by surging demand for 3G and 4G phones. Samsung was the world's largest WCDMA and LTE vendor, as sales of the Galaxy portfolio soared.

Apple crushed several rivals to capture second place in the CDMA category with just three CDMA carriers footprint globally, while HTC lost 5 points of 3G marketshare in just one quarter due to a lack of hit models. Meanwhile, ZTE & Huawei dominated the TD-SCDMA sub-segment prevalent in their home market.

Nokia remained the king of 2G GSM segment with rising demand for its low-cost dual SIM 2G feature  phones across emerging markets.

Want a deeper dive into vendor rankings and shipment volumes by technology?

Strategy Analytics provides quarterly handset shipments by protocol for the top 30 global vendors from 2001 to 2011. Key technologies covered include 2G GSM, 3G UMTS, iDEN, CDMA, TD-SCDMA and 4G LTE. This can be found in the following report:

VENDOR SHARE: Global Handset Market by Technology: Q4 2011

February 22, 2012 15:45 Neil Shah

Global legitimate handset shipments climbed 10% annually during the fourth quarter of 2011. Developed markets slowed, while emerging markets raced ahead. Asia, Africa and Latin America were the world's fastest-growing regions, with Samsung, Apple, ZTE, Nokia and others driving volumes higher. Apple, HTC, Huawei and ZTE registered the highest global growth, as they moved up the rankings ending the year on a high note.


In Q4 2011, vendors such as Apple with surging iPhone demand for new iPhone 4S and Samsung, ZTE riding on Android wave dominated the growth across majority of the regions. Nokia made a comeback in some regions growing sequentially benefitting from the newer Windows Phone, refreshed Symbian and Dual-SIM feature phone launches during the quarter. LG?s volumes declined compared to Q3 2011 as the demand for vendor?s feature phones remained lackluster across all regions.

Overall, 2011 was the year of great shakeups where volume leader Nokia lost ground and slipped down the vendor rankings in key markets. Samsung on the other hand gained at Nokia?s mixed performance leading in three of the six regions globally. Apple and ZTE also swiftly moved into top 5 rankings overtaking LG in Q4 2011 and registering significant annual growth in some of the key regions.

Our report VENDOR SHARE: Global Handset Market by Region: Q4 2011 details quarterly handset marketshare for the world's top 30 vendors and quarterly TAMs in North America, Central & Latin America, Western Europe, Central & Eastern Europe, Africa Middle East and Asia Pacific. Historical data by quarter from 2004 to 2011 are included.