Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

April 27, 2015 16:15 nmawston

According to our WDS (Devices) research service, global mobile phone sales will grow +5% in 2015. Asia Pacific will remain by far the world's largest region. The "big five" countries globally will be China, India, United States, Brazil and Indonesia by 2020. Emerging markets are outgrowing developed markets. Our extensive report -- available to clients here -- forecasts handset sales for a huge 88 countries worldwide for two decades, from 2002 to 2020. Almost every major country worldwide is covered, including United States, China, India, Indonesia, Russia, Brazil, Mexico, Japan, South Korea, South Africa, Saudi Arabia, UK, Germany, France, Italy, Spain, Sweden, and many others. Our report can be used by operators, software developers, content developers, handset vendors, component makers, car manufacturers and other stakeholders to determine or prioritize the size and growth rate of the huge global mobile phone market.


April 27, 2015 16:11 nmawston

According to our WDS (Devices) research service, several hundred million handsets will flow through "closed" operator channels worldwide during 2015. Some regions are dominated by operator-led channels, while others are dominated by retailer channels. Notably, China is seeing significant changes in distribution flows at the moment.

Our extensive report -- available to clients here -- forecasts global mobile phone distribution flows by 8 channels for 6 major regions and 3 key countries from 2012 to 2020, including North America, Western Europe, Latin America, China, Japan and India. The forecasts can be used by handset vendors, vehicle makers, apps developers and others to identify and prioritize the main regional channels where mobile phones are being sold, and whether operators or retailers are winning the distribution wars.


March 16, 2015 08:39 PLin

According to the latest report -- BRIC Country Handset Revenues, ASPs & Price-Tier Forecasts: 2009 to 2020 -- from our Wireless Device Strategies (WDS) research service -- mobile handset revenues will grow +6% worldwide during 2015. At the same time, the four BRIC countries combined -- Brazil, Russia, India, and China -- will all grow at rates well above the global average. Led by China, BRIC countries will generate 36% of global handset revenues in 2015. Among the four countries in 2015, China will experience the highest revenue & ASP growth rate.   

Our extensive report forecasts BRIC country handset sales volume, wholesale revenues, and wholesale ASPs across five price-tiers from 2009 to 2020. Extensive analysis of the premium, high, mid, entry and ultra-low price-bands is included. The report is a valuable tool for device vendors, operators, component manufacturers, software developers, financial analysts, car makers, and other stakeholders who want to measure each country's mobile phone market by value and benchmark their pricing strategies. The report is available here to our paid clients.


February 14, 2015 06:10 lsui

According to the latest report -- Value Share : Handset Revenue, Profit and ASP in Q4 2014 -- from our Wireless Device Strategies (WDS) service, Apple and Samsung together captured a huge 96% share of all global handset industry profits in Q4 2014.

Apple alone generated 88% of industry profit, significantly up from 70% one year ago, driven by strong performance of the iPhone 6 and 6 Plus. In contrast, Samsung profit share dipped to 8% in the quarter.

Leading Chinese vendors also made improvements. Huawei, Xiaomi and OPPO were among the top 10 most-profitable handset vendors worldwide in Q4 2014.

Additional data and analysis can be downloaded by clients here.

 


February 6, 2015 08:32 PLin

According to the latest report ‘VENDOR SHARE: North America Handset Vendor Marketshare: Q4 2014from our  Wireless Device Strategies (WDS) research service , mobile phone shipments improved by +27% annually to a record high in North America during the fourth quarter of 2014. Apple's new and bigger iPhone models dominated the quarter, while ZTE, LG and TCL-Alcatel each made strong annual gains. LTE volumes continued to grow robustly, driven by Apple, Samsung, ZTE and others.

Our extensive report contains quarterly handset shipments and marketshare by 2G / 3G / 4G technologies for the top 20 vendors in the USA and Canada from 2004 to Q4 2014. It is a valuable tool for all stakeholders who want to track the influential US and Canada markets. The report is available here to our paid clients.


February 6, 2015 05:18 PLin

According to the latest report – “Lenovo: Motorola Saves the Day” -- from our Wireless Device Strategies (WDS) research service, Lenovo-Motorola together shipped 25 million handsets worldwide in Q4 2014. Lenovo finally merged officially with Motorola to become the world’s fourth largest mobile phone vendor.

However, without Motorola, Lenovo is struggling, as its annual growth rate has collapsed to just +1% and it has fallen way outside the top-6 global vendor rankings. Besides, Lenovo-Motorola’s mobile division is still NOT profitable today and merging these two firms in the coming quarters will NOT be easy. For paid clients, there is more info available here.


October 21, 2014 03:04 woh

According to the recently published insight report for Motorola under our Wireless Device Strategies (WDS) service, Motorola is clearing showing signs of rebounding in terms of global handset shipment units in Q3 2014, mainly due to the continued and robust sales of its affordable Moto G and Moto E handsets across Latin America, Western Europe and Asia Pacific. This is the Motorola's fifth straight quarter of sequential handset shipment growth. We estimate that Motorola is capturing 2% global handset market share during Q3 2014. Additional in-depth analysis on volume and value metrics can be checked at this link.


August 11, 2014 11:39 nmawston

According to new research from our WDS (Devices) serviceworldwide mobile phone shipments grew +6% annually in Q2 2014. Asia and Africa Middle East were the world's fastest-growing regions, with LG, Alcatel-TCL and Lenovo all significant contributors. Huawei registered its best-ever single quarter in terms of handset volume shipments, while Alcatel recorded its second-best ever quarter and best Q2 ever. This published report, available to clients, details quarterly mobile phone marketshare for the world's top 30 vendors in North America, Central & Latin America, Western Europe, Central & Eastern Europe, Africa Middle East and Asia Pacific.


July 1, 2014 23:32 swaltzer

Subscribers can now view the replay and slides of our recent webinar on Strategy Analytics' newly upgraded My Dashboards ToolSee how Strategy Analytics’ upgraded Devices 'Dashboards' provide you with the data you need on the global handset and smartphone markets. Our 'dashboard' is an online, customizable pivot-table and charting tool. The new and powerful tool provides the ability to access, visualize, export, and create bookmarks of custom-cuts of our most popular market tracking and forecasting datasets. The Webinar introduced 'Dashboards' and taught you how to get the most out of our upgraded 'MyDashboards' tool.

 


June 19, 2014 23:30 swaltzer

After years of speculationAmazon finally introduced its first Fire Phone with AT&T in the US on Wednesday, 18th June, 2014. Amazon is planning to take a slice of the global smartphone hardware industry and expand the mobile shopping market. However, the Fire is neither optimized for smartphone buyers nor mobile shoppers, and it risks getting caught in no-man’s land. This first-generation Fire may struggle to gain traction. Further insight and analysis on this topic can be found for subscribers in our published report here: Amazon Fire Puts a Shopping Cart in Your Pocket.