Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

April 14, 2015 06:12 nmawston

According to our WDS (Devices) research servicevoice-over-LTE technology offers operators a more efficient way to deliver voice calls and rich data to mobile customers while promising users better-quality voice-connections through services like HD Voice. VoLTE mobile phone sales are on the cusp of taking off globally, after several years of limited deployments in various regions around the world. Strategy Analytics forecasts worldwide VoLTE handset sales will grow by 113% annually in 2015, led by the Asia Pacific and North American markets. More analysis can be downloaded by clients here.


April 1, 2015 12:39 nmawston

According to our WDS (Devices) research service, several hundred million mobile phones will flow through "closed" operator channels worldwide during 2015. Some regions are dominated by operator-led channels, while others are dominated by retailer channels. Notably, China is seeing significant changes in distribution flows at the moment. Our extensive report -- available to clients here -- forecasts global handset distribution flows by 8 channels for 6 major regions and 3 key countries from 2012 to 2020, including North America, Western Europe, Latin America, China, Japan and India. The forecasts can be used by handset vendors, vehicle makers, apps developers and others to identify the main regional channels where mobile phones are being sold, and whether operators or retailers are winning the distribution wars.


March 31, 2015 15:05 nmawston

Our Wireless Device Strategies (WDS) research team visited the "big 3" mobile industry tradeshows in the first quarter of 2015. They were:

1. CES in the US;
2.
MWC in Spain;
3. Baselworld in Switzerland.

Our published report -- available to clients here -- outlines the main conclusions and takeaways from those three important events. Our analysis includes major disruptive developments in the handset, smartphone and wearables markets, such as fingerprint readers and faster battery charging for pocketable or wearable devices.


March 30, 2015 13:02 nmawston

According to a new report from our WDS (Devices) service, several hundred million mobile phones will flow through "closed" operator channels worldwide during 2015. Some regions are dominated by operator-led channels, while others are dominated by "open" retailer channels.

Notably, China is seeing significant changes in cellphone distribution flows at the moment.

Our extensive report -- available to clients here -- forecasts global handset distribution flows by 8 channels for 6 major regions and 3 key countries from 2012 to 2020, including North America, Western Europe, Latin America, China, Japan and India.

The forecasts can be used by handset vendors, vehicle makers, apps developers and others to identify the main regional channels where mobile devices are being sold, and whether operators or retailers are winning the distribution wars.


March 16, 2015 08:39 PLin

According to the latest report -- BRIC Country Handset Revenues, ASPs & Price-Tier Forecasts: 2009 to 2020 -- from our Wireless Device Strategies (WDS) research service -- mobile handset revenues will grow +6% worldwide during 2015. At the same time, the four BRIC countries combined -- Brazil, Russia, India, and China -- will all grow at rates well above the global average. Led by China, BRIC countries will generate 36% of global handset revenues in 2015. Among the four countries in 2015, China will experience the highest revenue & ASP growth rate.   

Our extensive report forecasts BRIC country handset sales volume, wholesale revenues, and wholesale ASPs across five price-tiers from 2009 to 2020. Extensive analysis of the premium, high, mid, entry and ultra-low price-bands is included. The report is a valuable tool for device vendors, operators, component manufacturers, software developers, financial analysts, car makers, and other stakeholders who want to measure each country's mobile phone market by value and benchmark their pricing strategies. The report is available here to our paid clients.


March 2, 2015 14:30 nmawston

According to our WDS (Devices) research service, global LTE mobile phone revenues surged +78% annually during Q4 2014. The 4G category is the fastest growing part of the mobile phone market today. Apple remained the world's largest 4G handset vendor by revenue, followed by Samsung and Sony. Chinese brands OPPO and Huawei jumped into the top-10 vendor list, with surging LTE volumes and higher ASPs. Our extensive report -- available to clients here -- provides quarterly global LTE handset shipments, wholesale (transfer) pricing, and revenue metrics for 20 major vendors from Q1 2011 to Q4 2014. The report is a vital tool for monitoring the financial health and tiered marketshare of leading LTE brands such as Nokia, HTC, BlackBerry, Samsung, Apple and others.


February 24, 2015 20:52 nmawston

According to new research from our WDS (Devices) service, global LTE mobile phone shipments surged an impressive +120% YoY in Q4 2014. Growth was driven by intense demand for Apple's new 4G iPhone 6 phablets.

Meanwhile, the 3G TD-SCDMA category in China shrank dramatically, and the CDMA segment worldwide continued to fade. Lenovo retained first place in TD-SCDMA, but it is struggling in LTE.

In our extensive report -- available to clients here -- Strategy Analytics provides worldwide quarterly handset shipments by nine major 2G, 3G and 4G protocols, for the top 30 hardware vendors, from 2001 to Q4 2014.



February 17, 2015 12:48 nmawston

Mobile World Congress (MWC) takes place in Barcelona, Spain, between Sunday 1st to Thursday 5th March, 2015.

MWC is the world's most influential tradeshow for the mobile industry.

Our WDS (Devices) analysts will be on the showfloor -- click here if you would like to meet us at MWC.

These are the "top five" companies and themes we recommend visiting at the event next month:

1. Wearables -- The hottest topic in mobile right now. The booths from LG, Samsung and Alcatel will display multiple swartwatches across multiple price-bands. There is unlikely to be an "Apple Watch killer" at MWC, but it will be fascinating to see how next-gen features and apps are evolving (e.g. health, fitness, email alerts, etc.);

2. LTE / LTE-Advanced -- There will be hundreds of 4G / 4.5G phones on show. At the higher-end, Samsung's flagship "S6 / S6 Edge" with a funky screen and Android / Microsoft apps will be the model to watch. At the mid-range, check out Huawei or Microsoft (Nokia). At the entry-level, we expect Alcatel to showcase competitive designs;

3. Chinese / Indian Brands -- Many will focus on the fashionable brands of today, such as Lenovo and Xiaomi. But our research indicates their best days of growth are pretty much over. Instead, we recommend visiting the emerging brands of tomorrow, such as OPPO, Micromax or Vivo. Their LTE models are quietly building a solid fan base;

4. Ubuntu -- This UK-based, open-source smartphone platform is trying to break the stranglehold of Android, by offering low-cost software and innovative "scopes" (apps). So far, reaction to Ubuntu has been mixed. MWC will be a great chance to handle the actual, new Ubuntu models from device makers, Meizu China and BQ Spain;

5. Acer / Microsoft Smartphones -- Windows Phone holds a tiny 3% share of the global smartphone market today. Microsoft badly needs new hardware vendors (beyond the Nokia takeover) to adopt its ecosystem in 2015. Help may be coming in the form of Acer, which is desperate to shift from PCs and laptops to tablets and smartphones. We expect Acer to introduce one or more WP handsets at MWC. We expect pricing to be competitive.

Our device analysts will be presenting, meeting and researching at MWC 2015. Please check back here every day -- from Sunday 1st to Thursday 5th March -- to read our daily blogs from the showfloor in sunny Barcelona. 



February 6, 2015 05:18 PLin

According to the latest report – “Lenovo: Motorola Saves the Day” -- from our Wireless Device Strategies (WDS) research service, Lenovo-Motorola together shipped 25 million handsets worldwide in Q4 2014. Lenovo finally merged officially with Motorola to become the world’s fourth largest mobile phone vendor.

However, without Motorola, Lenovo is struggling, as its annual growth rate has collapsed to just +1% and it has fallen way outside the top-6 global vendor rankings. Besides, Lenovo-Motorola’s mobile division is still NOT profitable today and merging these two firms in the coming quarters will NOT be easy. For paid clients, there is more info available here.


January 26, 2015 10:45 nmawston

According to our WDS (Devices) service, USB Type-C connectors for mobile phones are set to emerge this year, from companies such as HTC and others. What are the advantages and disadvantages of Type-C USB connectivity for 4G handsets? Will USB Type-C phones takeoff? More analysis and forecasts can be viewed by clients here.