Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

February 21, 2013 14:48 nmawston

According to our Wireless Device Strategies (WDS) service, despite relentless competition from dozens of Asian rivals, Nokia was easily the worlds number one feature phone vendor during 2012. A price-competitive portfolio of 2G keypad models, multi-SIM designs and 3G touchphones enabled Nokia to retain its leadership. Looking forward to 2013, the smart feature phone wars will soon take off, as Nokia Asha goes head-to-head with Samsung Rex. More analysis can be viewed by clients here.


February 21, 2013 14:42 nmawston

Strategy Analytics is proud to be an official research partner of the GSMA Mobile World Congress (MWC) trade show.

The huge and influential MWC show takes place in Barcelona, Spain, between Monday 25th to Thursday 28th February, 2013.

Strategy Analytics will be sending multiple analysts and consultants to this year's MWC show in Barcelona. If you would like to brief our analysts in our mobile phone, smartphone and tablet services, or to arrange formal / informal meetings with us, please contact us through this dedicated link on our website. We look forward to the possibility of meeting you in sunny Barcelona.


February 14, 2013 15:23 nmawston

Our Wireless Device Strategies (WDS) team recently blogged about Three Things You Must See at the Mobile World Congress (MWC) trade show in Barcelona, Spain, between Sunday 24th and Thursday 28th February, 2013.

Here are three more major trends you must see at this year's MWC:

1. LTE-Advanced. Standard LTE (4G) is fast becoming "old hat". LTE-Advanced (4.5G) is where the next boom lies. And it will be here sooner than you think. We recommend visiting the Ericsson or Qualcomm stands, where I believe they will have LTE-Advanced demos for phones, chipsets or networks.

2. Microsoft tablets. It is no secret that Microsoft W8 tablets have struggled to take off so far. Pricing, distribution and design issues are inhibiting their growth. But Microsoft is in it for the long game. The US giant has deep pockets and it will not give up. Are we going to see a new Microsoft tablet from a certain Scandinavian hardware vendor?

3. Mobile Accessories. Smart phones and smart tablets will increasingly be sold with smart accessories. Operators and device makers want to create fresh revenue streams with Bluetooth headphones, Bluetooth watches, protector-cases, and many other types of add-on products. We recommend visiting stands from Plantronics or Samsung.

If you would like to meet with our mobile devices analysts at MWC, for briefings or analysis or media interviews, please send us a message via this link at our website. We look forward to seeing you in sunny Barcelona.


February 7, 2013 18:38 nmawston

Mobile World Congress (MWC), in Barcelona, Spain, is arguably the mobile industry's most important trade show of the year. The event takes place between Sunday 24th and Thursday 28th February, 2013. Strategy Analytics is an official research partner for MWC 2013.

Our Wireless Device Strategies (WDS) team, which tracks all mobile devices, will be at MWC. There will, of course, be thousands of companies and products vying for your attention at the show. Here are three major trends we recommend looking out for:

1. The rise of the 4G phablet. Every year the largest practical size of screen for a mobile phone goes up. This year will be no exception. We expect a large chunk of flagship LTE smartphones announced at MWC 2013 to have screens of at least 5 inches in size. LG Electronics should be one stand worth a visit.

2. The rise of Chinese brands. Huawei and ZTE will have a major presence at the show. They will be keen to talk up their 3G and 4G offerings for hardware, software and services. Lenovo, TCL-Alcatel and Coolpad -- who have a smaller international presence than Huawei and ZTE -- will also be worth a look for their mass-market smartphone portfolios.

3. Beyond Android. As Android approaches a peak in the influential US and China markets, we expect more rival smartphone (and tablet) platforms to be prodding us for their attention at MWC this year. Microsoft WP8, BB10, Firefox, Tizen, Ubuntu and Sailfish should all have some interesting stories to tell.

If you would like to meet with our mobile devices analysts at MWC, for briefings or analysis or media interviews, please send us a message via this link at our website. We look forward to seeing you in sunny Barcelona.


January 30, 2013 22:42 nmawston

According to our Wireless Device Strategies (WDS) service, Nokia shipped 86.3 million mobile phones worldwide in Q4 2012. Increasing Microsoft Lumia volumes and tighter cost-controls helped Nokia return to profitability after three straight quarters of financial losses. However, Nokia’s handset shipments fell sharply in China. China now joins the United States on the company’s “must recover” list of countries for 2013. More analysis can be downloaded by clients here.


January 30, 2013 22:36 nmawston

According to our Wireless Device Strategies (WDS) service, Motorola’s global handset shipments tumbled -43% annually in Q4 2012. Growth in mobile phone sales was lackluster across North America, Latin America, Europe and Asia. Can the rumored upcoming “X Phone” give Motorola’s fortunes a positive boost in the second half of 2013?

More analysis can be downloaded by clients here.