Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

November 12, 2013 17:57 sbicheno

Global handset shipments reached 420 million units during the third quarter of 2013, up 8% annually. Asia, North America and Central & Latin America were the world's fastest-growing regions, with Samsung, Apple and LG driving volumes higher. Coolpad, Lenovo and Alcatel registered the highest global growth, as the rise of the Chinese vendors continued, but Samsung achieved the impressive landmark of becoming the leading handset vendor in all global regions for the first time. Subscribers to Strategy Analytics’ Wireless Device Strategies service can access the full breakdown of global handset shipments, split by vendor and region, here.


December 14, 2011 11:28 nmawston

Strategy Analytics forecasts worldwide HTML5 phone sales will surge from 336 million units in 2011 to 1 billion units in 2013. HTML5 has quickly become a hyper-growth technology that will help smartphones, feature phones, tablets, notebooks, desktop PCs, televisions and vehicles to converge through cloud services.

We forecast worldwide HTML5 phone sales to hit 1 billion units per year in 2013. Growth for HTML5 phones is being driven by robust demand from multiple hardware vendors and software developers in North America, Europe and Asia who want to develop rich media services across multiple platforms, including companies like Adobe, Apple, Google and Microsoft. We define an HTML5 phone as a mobile handset with partial or full support for HTML5 technology in the browser, such as the Apple iPhone 4S.

We believe HTML5 will help smartphones, feature phones, tablets, notebooks, desktop PCs, televisions and vehicles to converge in the future. HTML5 will be a pivotal technology in the growth of a multi-screen, 4G LTE cloud that is emerging for mobile operators, device makers, car manufacturers, component vendors and Web app developers. With its potential to transcend some of the barriers faced by native apps, such as cross-platform usability, HTML5 is a market that no mobile stakeholder can afford to ignore.

However, despite surging growth of HTML5 phone sales, we caution that HTML5 is still a relatively immature technology. HTML5 currently has limited APIs and feature-sets to include compared with native apps on platforms such as Android or Apple iOS. It will require several years of further development and standards-setting before HTML5 can fully mature to reach its potential as a unified, multi-platform content-enabler.

The full report, Global HTML5 Handset Sales Forecast, is published by our Wireless Device Strategies (WDS) service, details of which can be found at this link: http://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=6901.


September 23, 2010 22:09 David Kerr

September 23, 2010

While there has understandably been a lot of attention given to consumer apps post iPhone and the plethora of application stores that have emerged, business mobility and enterprise mobility offer huge potential from horizontal to vertical applications and from smartphones to iPads and tablets to superphones.

In both NA and W. Europe, business customers account for under 30% of users but are the dominant streams of both revenue and profits for operators. On the device side, premium priced models from RIM, Nokia, and Microsoft Mobile licensees as well as the iPhone have long been key drivers of profits in a market where low single digit margins are the norm.  The explosion of smartphone choices has led to the battle ground moving beyond the corner office, to other executive and now increasingly the midlevel manager.

With a new range of devices competing for space in the corporate market, the issue of corporate versus individual liable has become an increasing priority for IT decision makers. Add on the complexity of managing an expanding list of OS (Android, iPhone, Windows Mobile, Symbian, Palm, MeeGo, Bada from Samsung) and the growing importance of mobile portable devices with access behind the firewall and one can already feel a corporate migraine forming…. And that’s before we even discuss device management, mobility policy, device retirement etc. etc.

I am looking forward to CTIA Fall (San Francisco October 5-7) and in particular to the Enterprise Mobility Boot Camp moderated by Philippe Winthrop of the Enterprise Mobility Foundation. The boot camp spread over two days will address many of the issue listed above with our own Andy Brown featured in an analyst roundtable on October 6th.  I look forward to meeting you there. Don’t hesitate to contact Philippe for passes to this the deep dive enterprise mobility event.

David Kerr

David Kerr
Snr. VP - Global Wireless Practice
Tel: +1 617 614 0720
Mob: +1 262 271 8974


February 1, 2010 19:02 nmawston

February is here. And that can only mean one thing: Mobile World Congress (MWC). The world's largest wireless trade show takes place in Barcelona, Spain, from Sunday 14th to Thursday 18th. In between eating, drinking and sitting in the sun, I might even do a little work. Which handset players will be important and who should I go visit?

Nokia is a good place to start. Nokia will stage an off-site event called Connecting People. Connecting People is its longstanding theme to connect people and places with devices and contextual services. Nokia will no doubt unveil a new handset model or two, but we don’t expect anything seismic because Nokia will not want its products to get overshadowed by the noise of MWC.

Samsung will be about Bada, the vendor’s new platform which sits on top of a proprietary or Linux kernel. We recommend demoing its new Bada phone, to see if it matches up with Android, Apple and Symbian devices for usability and richness.

LG, like Samsung, will have a big stand at the show. LG is keen to reposition as a credible smartphone player for 2010 and there will be heavy promotion of its Android and Microsoft portfolios. LG is expanding (belatedly) into content and there should be a display of its 3-Screen 3-Way Sync converged-application service for smartphones, netbooks and TVs.

Qualcomm will be found in several smartphones and smartbooks using its high-speed 1GHz Snapdragon processor. The chipmaker will show its roadmap for the next wave of 1.3GHz (8X50A) and 1.5GHz (8X72) Snapdragons, available for commercial launches of devices over the next 6 to 18 months.

The much-hyped Google Android HTC Nexus One will be on show. However, the handset will be of less interest than the business model. I’ll do some discreet research and see if we can get more color on Google’s underlying plans for its direct-to-consumer online distribution strategy.

We will see a few HSPA+ and LTE demos this year. The dongle players, such as Huawei and ZTE, should have such devices on their stands. This will be a double opportunity to see how next-generation technologies are progressing, while examining how the emerging Chinese brands are performing.

That is a partial snapshot of who I will be visiting. How about you? Let me know by clicking on the Comments link.