Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

March 2, 2015 20:00 nmawston

Strategy Analytics' devices team (WDS service) is this week on the showfloor at Mobile World Congress (MWC) 2015 -- the world's largest tradeshow for the wireless industry -- in Barcelona, Spain.

We blogged yesterday on Day 1 (Monday).

These are the "big three" events that took place on Day 2 (Monday 2 March):

1. HTC ONE M9 : The new flagship M9 offers an aluminum-unibody, 5-inch screen and Android Lollipop OS (which some wags have labelled "Lolliflop", due to weak sales). The formfactor is thin and pretty and the hardware specs are suitably premium, such as 3GB RAM and a Qualcomm octocore CPU. The M9 will be launched commercially worldwide in Q2 2015. HTC's slick smartphones have long been popular among critics and device testers... but they are rarely popular among mass-market consumers. Can the M9 reverse this trend and strike a chord with mass-consumers? In our view, probably not -- because HTC's brand has lost a lot of its shine in recent years -- but the M9 does give the vendor a good tool in its arsenal to stabilize the struggling ship this year;

2. MICROSOFT LUMIA 640 / 640XL DUAL-SIM : The 640 and 640XL are two of the world's first dual-SIM LTE smartphones to be launched commercially in H1 2015. This is an impressive technological feat -- especially when we recall how Nokia (now Microsoft) was one of the last major hardware manufacturers to deliver 2G or 3G dual-SIM phones in the 2000s and 2010s. Along with WP8.1 and dual-SIM 4G capability (mostly for emerging markets), Microsoft will also give buyers US$69 of complimentary access for one whole year to Office365 in the cloud. The US-Finnish vendor is quietly improving the quality of its hardware, software and services, as it seeks to make Windows Phone 8.1 and Windows Phone 10 the mobile industry's "third ecosystem". But while its products are markedly better, there are still questions about Microsoft's limited retail distribution channels in China, the US and other major countries;

3. LG URBANE LTE : The South Korean company has launched almost 20 new products at MWC this year. But the Urbane LTE stands out most because it is one of the world's first LTE smartwatches. And because it uses LG Wearable Platform for its OS (not Android Wear). Adding 4G to smartwatches -- without making the formfactor too thick -- is technologically complex right now, due to component immaturity. And LG is taking a bold step by dimissing Android Wear for its top wearable model in H1 2015. LG is obviously attacking the global smartwatch market very aggressively this year, and -- along, with Huawei and Xiaomi -- LG is "one to watch" in wearables throughout 2015.

That completes Day 2.

Check back tomorrow for Day 3!


March 2, 2015 14:30 nmawston

According to our WDS (Devices) research service, global LTE mobile phone revenues surged +78% annually during Q4 2014. The 4G category is the fastest growing part of the mobile phone market today. Apple remained the world's largest 4G handset vendor by revenue, followed by Samsung and Sony. Chinese brands OPPO and Huawei jumped into the top-10 vendor list, with surging LTE volumes and higher ASPs. Our extensive report -- available to clients here -- provides quarterly global LTE handset shipments, wholesale (transfer) pricing, and revenue metrics for 20 major vendors from Q1 2011 to Q4 2014. The report is a vital tool for monitoring the financial health and tiered marketshare of leading LTE brands such as Nokia, HTC, BlackBerry, Samsung, Apple and others.


March 1, 2015 20:00 nmawston

Strategy Analytics' devices team (WDS service) is this week on the showfloor at Mobile World Congress (MWC) 2015 -- the world's largest tradeshow for the wireless industry -- in Barcelona, Spain.

These are the "big three" events that took place on Day 1 (Sunday 1 March):

1. SAMSUNG GALAXY S6 / S6 EDGE/ GEAR VR : The South Korean giant launched two new flagship LTE Android smartphones for the first half of 2015, the S6 and S6 edge. Both are premium models, with 5.1-inch screens, and they will launch commercially worldwide from April, 2015. We have trialled the devices and found them sleek and user-friendly. Better hardware comes in the form of a glass body, dual-curved display, more internal memory, a Gear VR virtual reality headset accessory, wireless-charging, and fast-charging (10mins of recharging delivers up to 4 hours of battery life). Better software comes in the form of Samsung Pay (magnetic strip or NFC) and a more-secure Samsung Knox. The S6 is a significant improvement over the previous S5. Is it an iPhone killer? No, not yet, but it has closed the quality gap on Apple;

2. ALCATEL ONETOUCH IDOL 3 : The Chinese-French company introduced two new flagship LTE Android handsets for 2015. They will launch commercially worldwide from May / June, 2015. The mid-range model carries a 4.7-inch screen. The higher-tier model uses Cat-4 LTE and sports a 5.5-inch screen, like Apple's iPhone 6 Plus. Alcatel has partnered with JBL, MixVibes, Technicolor and FotoNation for stronger sound and richer visual effects. These devices are an important part of the vendor's "Step Up" strategy to raise volume and profits. They help Alcatel (and TCL) to maintain their established position as a top-ten handset maker;

3. HUAWEI WATCH / TALKBAND N1 / TALKBAND B2 : This was the most-striking wearables product-launch on the first day of MWC. Huawei has clearly been working hard behind the scenes to develop smartwatches and fitness bands. The Chinese vendor will introduce the Talkband N1, Talkband B2 and Watch globally in the first half of 2015. The B2 Bluetooth fitness band is compatible with Apple iOS 7.0 and above, while the Watch works with the Jawbone health platform and delivers an attractive, 1.4-inch, circular display with 40 customizable watchfaces. This is a strong start from Huawei -- expect them to quickly become a top-ten wearables player this year.

That completes Day 1.

Check back tomorrow for Day 2!


February 25, 2015 10:33 PLin

Mobile World Congress (MWC) takes place in Barcelona, Spain, between Monday 2nd to Thursday 5th March, 2015, and several major announcements are expected on Sunday 1st March.

MWC is the world's most influential tradeshow for the mobile industry.

Our WDS (Devices) analysts will be on the showfloor -- click here if you would like to meet us in-person at MWC.

Following our pre-show blog of what to expect by company and topic at MWC, this is a summary of our "top 3" mobile devices / smartphones we recommend you go see at the event:


1. Samsung Galaxy S6 / S6 Edge: Rumored to be a 4G LTE Android flagship model with glass body, metal frame and 5-inch S-AMOLED display. Galaxy S6 Edge may also feature a curved or double-curved display. Both of the models are rumoured to support wireless charging and multiple memory-sizes of 32 / 64 / 28 GB.

2. HTC One M9: A rumoured new flagship model of its predecessor, the One M8. It looks set to be a 4G LTE Android 5.0 Lollipop handset with metal-unibody case. The new device should run on a Qualcomm Snapdragon 810 Octa-core processor and feature a 5-inch 1080P display, plus 20-megapixel rear-camera.

3. LG Magna/ Spirit/ Leon/ Joy: LG has pre-announced four new mid-range handsets, just before MWC. Magna, Spirit, Leon and Joy run on Android 5.0 Lollipop and 1.2GHz or 1.3GHz quad-core processors with 5.0-inch, 4.7-inch, 4.5-inch and 4.0-inch displays, respectively. All four models will be available in LTE and 3G versions.

Looking at the multiple upcoming models from LG, HTC and others, it is fair to conclude Android Lollipop will be playing a bigger role at MWC, following its lackluster launch and consumer-reception in recent months. 


February 24, 2015 20:52 nmawston

According to new research from our WDS (Devices) service, global LTE mobile phone shipments surged an impressive +120% YoY in Q4 2014. Growth was driven by intense demand for Apple's new 4G iPhone 6 phablets.

Meanwhile, the 3G TD-SCDMA category in China shrank dramatically, and the CDMA segment worldwide continued to fade. Lenovo retained first place in TD-SCDMA, but it is struggling in LTE.

In our extensive report -- available to clients here -- Strategy Analytics provides worldwide quarterly handset shipments by nine major 2G, 3G and 4G protocols, for the top 30 hardware vendors, from 2001 to Q4 2014.



February 17, 2015 12:48 nmawston

Mobile World Congress (MWC) takes place in Barcelona, Spain, between Sunday 1st to Thursday 5th March, 2015.

MWC is the world's most influential tradeshow for the mobile industry.

Our WDS (Devices) analysts will be on the showfloor -- click here if you would like to meet us at MWC.

These are the "top five" companies and themes we recommend visiting at the event next month:

1. Wearables -- The hottest topic in mobile right now. The booths from LG, Samsung and Alcatel will display multiple swartwatches across multiple price-bands. There is unlikely to be an "Apple Watch killer" at MWC, but it will be fascinating to see how next-gen features and apps are evolving (e.g. health, fitness, email alerts, etc.);

2. LTE / LTE-Advanced -- There will be hundreds of 4G / 4.5G phones on show. At the higher-end, Samsung's flagship "S6 / S6 Edge" with a funky screen and Android / Microsoft apps will be the model to watch. At the mid-range, check out Huawei or Microsoft (Nokia). At the entry-level, we expect Alcatel to showcase competitive designs;

3. Chinese / Indian Brands -- Many will focus on the fashionable brands of today, such as Lenovo and Xiaomi. But our research indicates their best days of growth are pretty much over. Instead, we recommend visiting the emerging brands of tomorrow, such as OPPO, Micromax or Vivo. Their LTE models are quietly building a solid fan base;

4. Ubuntu -- This UK-based, open-source smartphone platform is trying to break the stranglehold of Android, by offering low-cost software and innovative "scopes" (apps). So far, reaction to Ubuntu has been mixed. MWC will be a great chance to handle the actual, new Ubuntu models from device makers, Meizu China and BQ Spain;

5. Acer / Microsoft Smartphones -- Windows Phone holds a tiny 3% share of the global smartphone market today. Microsoft badly needs new hardware vendors (beyond the Nokia takeover) to adopt its ecosystem in 2015. Help may be coming in the form of Acer, which is desperate to shift from PCs and laptops to tablets and smartphones. We expect Acer to introduce one or more WP handsets at MWC. We expect pricing to be competitive.

Our device analysts will be presenting, meeting and researching at MWC 2015. Please check back here every day -- from Sunday 1st to Thursday 5th March -- to read our daily blogs from the showfloor in sunny Barcelona. 



February 14, 2015 06:10 lsui

According to the latest report -- Value Share : Handset Revenue, Profit and ASP in Q4 2014 -- from our Wireless Device Strategies (WDS) service, Apple and Samsung together captured a huge 96% share of all global handset industry profits in Q4 2014.

Apple alone generated 88% of industry profit, significantly up from 70% one year ago, driven by strong performance of the iPhone 6 and 6 Plus. In contrast, Samsung profit share dipped to 8% in the quarter.

Leading Chinese vendors also made improvements. Huawei, Xiaomi and OPPO were among the top 10 most-profitable handset vendors worldwide in Q4 2014.

Additional data and analysis can be downloaded by clients here.

 


January 22, 2015 07:53 PLin

Browsing the Internet is more important than ever to handset users, developers and operators. There is not just a battle for operating systems taking place, but also a war for Web browsers.

Our latest report, Global Handset Browser Marketshare in 2014 -- from our  Wireless Device Strategies (WDS) research service-- tracks global mobile browser marketshare for all mobile phones shipped worldwide during 2014, including Opera, Safari, Chrome and others.

The report is available to download here to clients.


January 5, 2015 22:00 nmawston

Following the pre-show blog of what to expect by our WDS (Devices) analysts at the Consumer Electronics Show (CES) in Las Vegas, USA, this is a summary of our "top three" findings for the mobile industry from the showfloor (pre-opening) on day one (Monday):

1. Sony SmartWatch 3: A stainless steel version of the pioneering smartwatch (first launched in 2012) will be introduced commercially worldwide during February 2015. Its timing is clearly intended to counter the rival Apple Watch, due in a window between February and May. However, whether consumers will warm to Smartwatch 3's slightly unattractive hardware design remains open to question;

2. Samsung Milk VR: A content-delivery system optimized for the company's Gear VR headset. It offers much-needed content for the virtual-reality device, such as videos. VR headsets remain niche, of course, but this will help to make them more attractive to early adopters worried about a lack of available services.

3. LG G Flex 2: A curved Android smartphone with Snapdragon 810 (an industry "first") to be launched commercially worldwide in H1 2015. The banana-like, curved formfactor (pictured below) will standout on store shelves and make handling it in the palm of the hand more tactile. One compromise, though, is that the 3000mAh battery is NOT removable, which may upset some consumers.

Back tomorrow for day 2!

CES 2015: LG G Flex 2 hands-on - Sexy curves 2


January 5, 2015 14:40 nmawston

According to our WDS (Devices) service, global Bluetooth headset sales will grow 14% during the next five years. Mono headset volumes are slipping in developed regions, but there are continued signs of growth in some emerging markets like China. The stereo Bluetooth headset category is rising steadily -- but competition from corded headphones remained intense this year. Despite fierce rivalry and market fragmentation, Plantronics, Jabra, Samsung and Motorola are still the "big 4" Bluetooth headset vendors that dominated the global industry in 2014. Our extensive report -- available to clients here -- forecasts worldwide Bluetooth headset sales by region, for mono and stereo, in-box and after-market, from 2001 to 2020. It also contains global Bluetooth headset marketshare for the world's 7 largest vendors in 2005 to 2020. The report goes on to forecast global Bluetooth speakerphone sales by region and attach-rate from 2008 to 2020.