Analysts from our Wireless Device Strategies (WDS) research service are at the Consumer Electronics Show (CES) trade show this week in Las Vegas, US.
Our earlier CES 2015 pre-blog and blog for Day 1 can be viewed here and here.
These are three key trends and appealing smartphone models we have identified at the event on Day 2 (Tues):
1. ZTE Grand X Max + : Being an upgraded version of Grand X Max, which was available through Cricket Wireless since Q4 2014 in the US, it is featuring a 6 inch HD display, 13-megapixel camera, 5-megapixel wide-angle front-camera and 3,200mAh battery. The difference between the two similar-looking devices is that X Max + supports 4G LTE, while its predecessor only supports 3G WCDMA. ZTE is gaining much traction in the prepaid market in the US with affordably-priced, but larger-screened phablets in 2014, and the launch of the X Max + will help this Chinese vendor grab more market share in a tougher US handset market, prepaid segment in particular, during 2015.
2. TCL-Alcatel's new Smartwatch, the 'OneTouch Watch': A Chinese-French device vendor, TCL-Alcatel, who is very strong in the lower-priced handset segment, is knocking on the doors of the smartwatch market with its price-competitive 'OneTouch Watch' series, pictured below. The first 'Watch' products will be available globally in March 2015 at a decent price, of less than US$200 retail, while providing strong features such as 2 days of intense usage / 5 days of stand-by battery life, full size USB charger, and most typical smartwatch sensors. Among all other features, the most noticeable one is that 'Watch' will pair with major OSs such as iOS, Android and even WindowsPhone.
3. Smartphones with Intel Processors: Lenovo and ASUS -- the world's 6th and 18th largest smartphone vendors in Q3 2014 -- are unveiling new smartphones based on Intel mobile chipsets. Lenovo's P90 is a first smartphone with the 64-bit Intel Atom processor, Z3560, and it is supporting LTE-A (CAT 6) with Intel's modem. Lenovo is mainly targeting business / prosumer clients with its LTE-A connectivity and a huge 4,000mAh battery. ASUS, a rising Taiwanese smartphone specialist, is also introducing Zenfone 2, which is equipped with the 64-bit Intel processor, Z3580, an Intel LTE-A modem, and the world's first 4GB DRAM. Intel, the long-lived king of desktop and laptop segments, is strenghtening its technical expertise in the mobile space, focusing on cutting-edge 64-bit architecture and LTE-A technology. It is good news for Intel.
Please check back here, every day, to our blog page, for further blogs and daily updates from CES 2015.