Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

October 22, 2014 10:15 nmawston

Qualcomm, one of the world's largest component makers, is starting to promote 4K content and 4K video-recording for cellphones in 2015 (e.g. see page 7 of this published Qualcomm report). Device vendors and component builders are keen to sell more 4K phones next year because the integrated technology can differentiate their brands and raise average selling prices. Consumers are certainly interested in 4K phones, but relatively high costs, limited 4K content, and slightly confusing marketing ("what is 4K") are challenges for the category in the near-term. A forecast for global 4K phone sales by region through 2020, from our WDS (Devices) service, can be downloaded by clients at this link.


October 10, 2014 13:50 nmawston

According to a new report from our WDS (Devices) research service, worldwide handset manufacturing and assembly continue to polarize around a handful of production locations, such as China, Vietnam and Brazil. Our extensive report -- published to clients here -- tracks cellular handset manufacturing (production) by 6 regions and 10 countries from 2001 to 2013. The report is a valuable tool for handset vendors, component makers, IPR owners, software developers, operators and other stakeholders to monitor global cellphone production by country.


September 12, 2014 16:14 nmawston

According to new research from our WDS (Devices) analysis service, global LTE mobile phone industry revenues rose +44% annually during Q2 2014. Apple remained the world's largest 4G handset vendor by revenue, followed by Samsung and LG. Chinese vendor ZTE delivered the highest revenue growth among major 4G players, driven by its volume expansion. Our extensive report -- published here for clients -- provides quarterly global LTE handset shipments, wholesale (transfer) pricing, and revenue metrics for 20 major vendors from Q1 2011 to Q2 2014. The report is a vital tool for monitoring the financial health and tiered marketshare of leading LTE brands such as Nokia, HTC, BlackBerry, Samsung, Apple and others.


July 19, 2014 00:38 nmawston

According to our WDS (Devices) research service, Motorola’s global handset shipments increased sharply during Q2 2014. New Android models, like the Moto E and G, are driving higher volumes across Latin America, Europe and Asia. After eight relentless years of decline, Motorola is finally regaining marketshare. However, North America and China remain major weakspots for the company and they are proving to be significant obstacles. Additional data and analysis of Motorola's second-quarter performance can be downloaded by clients here.


February 26, 2014 17:55 sbicheno

Our Wireless Device Strategies (WDS) service is attending the Mobile World Congress (MWC) trade show in Barcelona, Spain.

This is a summary of some of our main findings from Day 3 (Wednesday):

Enabling technologies caught our eye on day three of MWC 2014. Qualcomm launched three new Snapdragon SoCs: the 610, 615 and 801, which are aimed at the high and premium smartphone price tiers, with the LTE support you expect from Qualcomm, but Mediatek is hot on its heels with the launch of the 64-bit MT6732 which also supports LTE but is targeted as the “super-mid” segment. Meanwhile Intel’s mobile push is showing no signs of slowing, with the launch of the Moorefiled and Merrifield 22nm SoCs.

The chip giants were also racing each other to release LTE-A Cat 6 news, with Qualcommm in partnership with Samsung, SK Telecom and KT conducting live demonstrations and Intel announcing its first Cat 6 modem.

The theme of human interface innovation that we observed at CES earlier this year has continued in Barcelona, with Synaptics and CrucialTec among the companies demonstrating fingerprint sensors, among other things.  Meanwhile Google’s Project Tango prototype smartphone maps your environment merely by tracking your movements.


November 26, 2013 16:59 nmawston

According to our Wireless Device Strategies (WDS) service, global TD-SCDMA cellphone shipments doubled annually to overtake the sunsetting CDMA market in volume terms for the first time ever during the third quarter of 2013. Huge demand for low-cost TD-SCDMA models in China, from companies like Lenovo and Coolpad, is driving this milestone. More analysis and data can be downloaded by clients here.


August 22, 2013 08:22 woh

Our WDS (Wireless Device Strategies) service has recently updated its global mobile phone enabling technologies (ET) report. It is part two of a three-part series of reports that covers almost 40 technologies integrated into cellphones, from A to Z.

The part one (A to E) report forecasts major enabling technologies from accelerometers through to DivX, DLNA, Dolby, dual-SIM and email, while the second part (F to M) is dealing with technologies ranging from FM Radio through to GPS, HDMI, Miracast and Music / MP3.

This extensive datamodel, available to clients, is forecasting 6 regions from 2004 to 2017: North America, Central & Latin America, Western Europe, Central & Eastern Europe, Asia Pacific and Africa Middle East.


November 30, 2012 19:39 nmawston

According to our Wireless Device Strategies (WDS) service, there have been significant developments and announcements that will boost HTML5 capabilities in mobile phones next year. Key to this are Tizen OS and Firefox OS, led by companies such as Telefonica, Qualcomm, Firefox (Mozilla), Qualcomm, Intel, Huawei, ZTE and others. Firefox OS handsets will emerge in Latin America in 2013 and help to bring HTML5 functionality to mass-market prepaid users. How will this affect Android? How big is the HTML5 phone market going to be in five years time? More analysis is available to clients in this published report.


October 17, 2012 15:35 nmawston

Total global handset sales will reach 1.6 billion units in 2012. Consumers have a wide variety of handset-types available for purchase. Postpaid users are upgrading to phablets and superphones, while prepaid consumers are upgrading to feature phones and smartphones. The phablet segment looks promising as a high-growth market, which we forecast to expand an impressive +88% in 2013, bolstered by models like Samsung's Galaxy Note. More details for our phablet forecasts by region can be downloaded by clients of our Wireless Device Strategies (WDS) servce here.


September 26, 2012 23:26 nmawston

Ultraphones are handsets powered by a smartphone OS running atop an Intel processor. We define ultraphones as the mobile equivalent of portable ultrabooks. The first ultraphone was shipped in 2012, and we expect a number of new model introductions over the coming years, led by vendors like Motorola and ZTE. We forecast global ultraphone sales volumes to grow ten-fold between 2013 and 2017. This published report, available to subscribers of our Wireless Device Strategies (WDS) service, contains global ultraphone sales forecasts for 6 major regions from 2011 to 2017.