Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

March 30, 2015 12:59 nmawston

Accoridng to our WDS (Devices) service, voice-over-LTE offers operators a more efficient way to deliver voice calls to mobile customers while promising users rich data and better-quality voice connections through services like HD Voice.

VoLTE mobile phone sales are on the cusp of taking off globally in 2015, due to Apple and others, after several years of limited deployments in various regions around the world.

Strategy Analytics forecasts worldwide VoLTE handset sales will grow by +113% annually in 2015, led by the Asia Pacific and North American markets. More analysis can be downloaded by clients here.


January 7, 2015 08:24 woh

Analysts from our Wireless Device Strategies (WDS) research service are at the Consumer Electronics Show (CES) trade show this week in Las Vegas, US.

Our earlier CES 2015 pre-blog and blog for Day 1 can be viewed here and here.

These are three key trends and appealing smartphone models we have identified at the event on Day 2 (Tues):

 1. ZTE Grand X Max + : Being an upgraded version of Grand X Max, which was available through Cricket Wireless since Q4 2014 in the US, it is featuring a 6 inch HD display, 13-megapixel camera, 5-megapixel wide-angle front-camera and 3,200mAh battery. The difference between the two similar-looking devices is that X Max + supports 4G LTE, while its predecessor only supports 3G WCDMA.  ZTE is gaining much traction in the prepaid market in the US with affordably-priced, but larger-screened phablets in 2014, and the launch of the X Max + will help this Chinese vendor grab more market share in a tougher US handset market, prepaid segment in particular, during 2015.

2. TCL-Alcatel's new Smartwatch, the 'OneTouch Watch':  A Chinese-French device vendor, TCL-Alcatel, who is very strong in the lower-priced handset segment, is knocking on the doors of the smartwatch market with its price-competitive 'OneTouch Watch' series, pictured below. The first 'Watch' products will be available globally in March 2015 at a decent price, of less than US$200 retail, while providing strong features such as 2 days of intense usage / 5 days of stand-by battery life, full size USB charger, and most typical smartwatch sensors. Among all other features, the most noticeable one is that 'Watch' will pair with major OSs such as  iOS, Android and even WindowsPhone.

3. Smartphones with Intel Processors: Lenovo and ASUS -- the world's 6th and 18th largest smartphone vendors in Q3 2014 -- are unveiling new smartphones based on Intel mobile chipsets. Lenovo's P90 is a first smartphone with the 64-bit Intel Atom processor, Z3560,  and it is supporting LTE-A (CAT 6) with Intel's modem. Lenovo is mainly targeting business / prosumer clients with its LTE-A connectivity and a huge 4,000mAh battery. ASUS, a rising Taiwanese smartphone specialist, is also introducing Zenfone 2, which is equipped with the 64-bit Intel processor, Z3580, an Intel LTE-A modem, and the world's first 4GB DRAM. Intel, the long-lived king of desktop and laptop segments, is strenghtening its technical expertise in the mobile space, focusing on cutting-edge 64-bit architecture and LTE-A technology. It is good news for Intel.

Please check back here, every day, to our blog page, for further blogs and daily updates from CES 2015.


October 22, 2014 10:15 nmawston

Qualcomm, one of the world's largest component makers, is starting to promote 4K content and 4K video-recording for cellphones in 2015 (e.g. see page 7 of this published Qualcomm report). Device vendors and component builders are keen to sell more 4K phones next year because the integrated technology can differentiate their brands and raise average selling prices. Consumers are certainly interested in 4K phones, but relatively high costs, limited 4K content, and slightly confusing marketing ("what is 4K") are challenges for the category in the near-term. A forecast for global 4K phone sales by region through 2020, from our WDS (Devices) service, can be downloaded by clients at this link.


October 10, 2014 13:50 nmawston

According to a new report from our WDS (Devices) research service, worldwide handset manufacturing and assembly continue to polarize around a handful of production locations, such as China, Vietnam and Brazil. Our extensive report -- published to clients here -- tracks cellular handset manufacturing (production) by 6 regions and 10 countries from 2001 to 2013. The report is a valuable tool for handset vendors, component makers, IPR owners, software developers, operators and other stakeholders to monitor global cellphone production by country.


September 12, 2014 16:14 nmawston

According to new research from our WDS (Devices) analysis service, global LTE mobile phone industry revenues rose +44% annually during Q2 2014. Apple remained the world's largest 4G handset vendor by revenue, followed by Samsung and LG. Chinese vendor ZTE delivered the highest revenue growth among major 4G players, driven by its volume expansion. Our extensive report -- published here for clients -- provides quarterly global LTE handset shipments, wholesale (transfer) pricing, and revenue metrics for 20 major vendors from Q1 2011 to Q2 2014. The report is a vital tool for monitoring the financial health and tiered marketshare of leading LTE brands such as Nokia, HTC, BlackBerry, Samsung, Apple and others.


July 19, 2014 00:38 nmawston

According to our WDS (Devices) research service, Motorola’s global handset shipments increased sharply during Q2 2014. New Android models, like the Moto E and G, are driving higher volumes across Latin America, Europe and Asia. After eight relentless years of decline, Motorola is finally regaining marketshare. However, North America and China remain major weakspots for the company and they are proving to be significant obstacles. Additional data and analysis of Motorola's second-quarter performance can be downloaded by clients here.


February 26, 2014 17:55 sbicheno

Our Wireless Device Strategies (WDS) service is attending the Mobile World Congress (MWC) trade show in Barcelona, Spain.

This is a summary of some of our main findings from Day 3 (Wednesday):

Enabling technologies caught our eye on day three of MWC 2014. Qualcomm launched three new Snapdragon SoCs: the 610, 615 and 801, which are aimed at the high and premium smartphone price tiers, with the LTE support you expect from Qualcomm, but Mediatek is hot on its heels with the launch of the 64-bit MT6732 which also supports LTE but is targeted as the “super-mid” segment. Meanwhile Intel’s mobile push is showing no signs of slowing, with the launch of the Moorefiled and Merrifield 22nm SoCs.

The chip giants were also racing each other to release LTE-A Cat 6 news, with Qualcommm in partnership with Samsung, SK Telecom and KT conducting live demonstrations and Intel announcing its first Cat 6 modem.

The theme of human interface innovation that we observed at CES earlier this year has continued in Barcelona, with Synaptics and CrucialTec among the companies demonstrating fingerprint sensors, among other things.  Meanwhile Google’s Project Tango prototype smartphone maps your environment merely by tracking your movements.


November 26, 2013 16:59 nmawston

According to our Wireless Device Strategies (WDS) service, global TD-SCDMA cellphone shipments doubled annually to overtake the sunsetting CDMA market in volume terms for the first time ever during the third quarter of 2013. Huge demand for low-cost TD-SCDMA models in China, from companies like Lenovo and Coolpad, is driving this milestone. More analysis and data can be downloaded by clients here.


August 22, 2013 08:22 woh

Our WDS (Wireless Device Strategies) service has recently updated its global mobile phone enabling technologies (ET) report. It is part two of a three-part series of reports that covers almost 40 technologies integrated into cellphones, from A to Z.

The part one (A to E) report forecasts major enabling technologies from accelerometers through to DivX, DLNA, Dolby, dual-SIM and email, while the second part (F to M) is dealing with technologies ranging from FM Radio through to GPS, HDMI, Miracast and Music / MP3.

This extensive datamodel, available to clients, is forecasting 6 regions from 2004 to 2017: North America, Central & Latin America, Western Europe, Central & Eastern Europe, Asia Pacific and Africa Middle East.


November 30, 2012 19:39 nmawston

According to our Wireless Device Strategies (WDS) service, there have been significant developments and announcements that will boost HTML5 capabilities in mobile phones next year. Key to this are Tizen OS and Firefox OS, led by companies such as Telefonica, Qualcomm, Firefox (Mozilla), Qualcomm, Intel, Huawei, ZTE and others. Firefox OS handsets will emerge in Latin America in 2013 and help to bring HTML5 functionality to mass-market prepaid users. How will this affect Android? How big is the HTML5 phone market going to be in five years time? More analysis is available to clients in this published report.