This published report, from our Wireless Device Strategies (WDS) service, tracks 25 of the most-important emerging mobile phone "microvendors" on a quarterly basis, capturing a combined 7% global marketshare in H1 2012. Why are microvendors important? In a nutshell, microvendors are the potential stars of tomorrow's cellphone industry.
Micromax and Coolpad are currently the world’s “big two” microvendors that dominate cellphone volumes among tier-three players. In addition, many microvendors, such as Xiaomi of China, are currently growing faster than the overall market as they ramp up their output of 3G Android phones. More analysis can be viewed by clients here.