Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

July 17, 2012 14:24 Alex Spektor

Samsung, the world's largest handset vendor, has acquired the mobile division of CSR, a UK-based chipset maker. CSR's portfolio includes key technologies for mobile device connectivity, such as Bluetooth and WiFi, including the emerging 802.11ac standard. The US$310 million purchase brings two primary benefits to Samsung:

  1. The vertical integration of components to improve its supply chain, optimize BOM costs, and introduce a point of differentiation. Samsung already makes many of its own components, such as displays, flash memory, and application processors;
  2. The strengthening of the device vendor's patent portfolio to help with IPR battles. Samsung and rivals like Apple have been in courts around the world over patent infringement issues.

Samsung is strengthening its component assets for Bluetooth, GPS and WiFi, which should eventually strengthen its handset designs. If Samsung has great displays and great chips in-house, then that’s going to be a solid basis for technology differentiation and supply chain control that can give Samsung devices a competitive edge. Of course, in the longer term, Samsung may end up juggling too many component balls at once, and a sprawling components portfolio could potentially become a negative rather than a positive if they don’t keep things under control.


February 23, 2012 17:30 Neil Shah

Global legitimate handset shipments grew 10% annually in Q4 2011. The growth was driven by surging demand for 3G and 4G phones. Samsung was the world's largest WCDMA and LTE vendor, as sales of the Galaxy portfolio soared.

Apple crushed several rivals to capture second place in the CDMA category with just three CDMA carriers footprint globally, while HTC lost 5 points of 3G marketshare in just one quarter due to a lack of hit models. Meanwhile, ZTE & Huawei dominated the TD-SCDMA sub-segment prevalent in their home market.

Nokia remained the king of 2G GSM segment with rising demand for its low-cost dual SIM 2G feature  phones across emerging markets.

Want a deeper dive into vendor rankings and shipment volumes by technology?

Strategy Analytics provides quarterly handset shipments by protocol for the top 30 global vendors from 2001 to 2011. Key technologies covered include 2G GSM, 3G UMTS, iDEN, CDMA, TD-SCDMA and 4G LTE. This can be found in the following report:

VENDOR SHARE: Global Handset Market by Technology: Q4 2011