Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

February 28, 2013 17:31 nmawston

Clients of Strategy Analytics are invited to join a post-Mobile World Congress (MWC) webinar.

Please join us for the online presentation for 45 minutes at 300pm UK-time on Wednesday 6th March, 2013.

The registration form for the Webinar is located here.

We look forward to presenting our analysis and findings from MWC, the world's largest mobile industry event.


February 28, 2013 16:49 nmawston

Our mobile phone and tablet teams are blogging daily from the show floor at Mobile World Congress (MWC) in Barcelona, Spain, between Sunday 24th to Thursday 28th February, 2013.

Blogs for days 1 to 4, Sunday to Wednesday -- from our Wireless Device Strategies (WDS) service -- can be read here.

After 5 days of nonstop meetings and presentations, it is time to wrap-up.

There were a record 72k visitors to MWC 2013, up +8% YoY. The weather was sunny but chilly, possibly the coldest weather for the event this century.

We could draw hundreds of conclusions from the show, but I will leave you with just two for now:

1. NFC is emerging everywhere in the mobile phone space... but consumer demand is still questionable;

2. Firefox has emerged with a bang... it is a credible low-end smartphone OS rival to Android... but a lack of support from Samsung is a major barrier to success.

See you next year, provisionally from Thursday 27th February to Saturday 1st March, 2014. Yes, you read it right. MWC looks set to open on a Saturday.

And please join us for our own POST-MWC WEBINAR, available to clients, at 300pm UK-time on Wednesday 6th March, 2013. The registration form is located here.


February 28, 2013 16:10 nmawston

Our mobile phone and tablet teams are blogging daily from the show floor at Mobile World Congress (MWC) in Barcelona, Spain, between Sunday 24th to Thursday 28th February, 2013.

Blogs for days 1 to 3, Sunday to Tuesday, from our Wireless Device Strategies (WDS) service, can be read here.

Two announcements stood out from Day 4 (Wednesday):

1. Asus PadFone Infinity: This is a phablet that docks into a tablet. Two devices become one. It is PadFone 2, an upgrade to PadFone 1 from 2012, sporting a larger screen and faster processor. It will be available in 10 countries, such as the UK and Taiwan, from Q2 2013. However, the wholesale (trade) price, set at an estimated US$925 for the full package, is expensive. Initial global volumes are likely to be niche.

2. Yota Phone: Russia's largest cellphone vendor, Yota, got some attention by presenting its dual-display handset, first unveiled in Q4 2012. The Android phone has a 4-inch touchscreen on the front side, and a 4-inch e-ink display on the back side. This is a creative formfactor, which blends a phone and ereader into one device. A visitor on the stand called it a "pheader" (pronounced "feeder"). No carriers have been announced outside Russia, and the phone is still a prototype, so they may be struggling with distribution and production.

See you tomorrow (Thursday) for closing Day 5.


February 26, 2013 19:49 nmawston

Our mobile phone and tablet teams are blogging daily from the show floor at Mobile World Congress (MWC) in Barcelona, Spain, between Sunday 24th to Thursday 28th February, 2013.

The Day 1 (Sunday) and Day 2 (Monday) blogs, from our Wireless Device Strategies (WDS) service, can be read here.

Three announcements stood out from Day 3 (Tuesday):

1. LG Buys webOS: LG purchased most of the webOS assets from HP this week. LG indicates the OS and UI knowhow will be implemented in smart TVs in 2014. Some mobile geeks hope the webOS platform will eventually make a full comeback in smartphones or tablets. This is unlikely, as webOS is a tarnished sub-brand. Instead, we think elements of the UI, such as card-stacking, could well find their way into LG's future software roadmaps.

2. Samsung & Visa: Following on from our recent analysis that NFC is everywhere at MWC this year, Samsung and Visa announced they will deepen their NFC-payment partnership. Visa's payWave wallet will soon be preloaded on most Samsung NFC smartphones. This is a good win for both firms. However, whether influential US mega-carriers, like Verizon Wireless and ISIS, will be willing to adopt the "SamVisa" solution remains to be seen.

3. Fujitsu Stylistic S01: Fujitsu is re-expanding into Western Europe this year. Its first new product will be a niche seniors phone -- the Stylistic -- at Orange France from Q2 2013. We trialed the Android device today and found it to be user-friendly, with a crisp, proprietary UI supported partly by targeted healthcare services. The S01 should resonate relatively well with mature consumers in the 40 to 75 age bracket. To my mind, the Stylistic may well be the best seniors phone on the European market today. Doro, Emporia and others will be looking anxiously over their shoulders.

See you tomorrow (Wednesday) for Day 4.


February 25, 2013 18:58 nmawston

Our mobile phone and tablet teams are blogging daily from the show floor at Mobile World Congress (MWC) in Barcelona, Spain, between Sunday 24th to Thursday 28th February, 2013.

The Day 1 (Sunday) blog can be read here.

This is the Day 2 blog (Monday), from our Wireless Device Strategies (WDS) service.

Three announcements stood out from Day 2:

1. Nokia 105 / 301: Nokia is the king of feature phones. It is the clear number one player worldwide. The launch of the new 105 and 301 feature phones will help to strengthen its leadership. The Nokia 105 will be priced at an estimated US$15 wholesale -- that is impressive. It will be available in ChIndia and elsewhere from Q1 2013. The 105 will ship tens of millions of units globally this year. Arguably, one slight negative for Nokia is that profits at such a low price-point are likely to be modest.

2. NFC Everywhere: Most smartphones from Nokia, Sony and other big brands are now launching with NFC technology. Companies like G&D, Visa and MasterCard are clearly interested in this trend. However, one major player is absent from this trend -- Apple. We await their next move in this space with the new iPads and iPhones later this year...

3. Sony Xperia Z Tablet: This is one of the world's slimmest tablets, measuring 7mm thin. It has a 10-inch screen and employs Android OS. It is waterproof, so the tablet can be used by adults or children in the kitchen, garage, bathroom or living room. It will be available in Europe from Q2 2013. Retail pricing will be set at iPad-like levels, which may cap volumes. Sony has so far struggled to gain traction in the tablet market, but the Xperia Z Tablet is a desirable product that will give Apple and Samsung pause for thought this year. The XZT wins my informal "Device of the Day" award.

See you tomorrow (Tuesday) for Day 3.

PS. The rumored Samsung Galaxy S4 launch-date has been set for New York, US, on March 14th, 2013. Can the S4 recapture the title of "world's best-selling smartphone", recently taken by Apple's popular iPhone 5? We shall see. Pricing, screen size and supporting LTE features / services will be among key factors to monitor.


February 25, 2013 00:00 nmawston

Our mobile phone and tablet teams will be blogging daily from the show floor at Mobile World Congress (MWC) in Barcelona, Spain, between Sunday 24th to Thursday 28th February, 2013.

This is the Day 1 blog (Sunday) from our Wireless Device Strategies (WDS) service.

We arrived at Barcelona airport on Sunday morning. The weather is sunny but chilly. An overcoat is needed. The checkin process to obtain our MWC badges at midday was efficient and painless.

Several presentations and meetings took place on Sunday afternoon. Three announcements stood out from Day 1:

1. Firefox OS & Firefox Marketplace: There are 18 operators, 4 device makers and 1 chipset vendor onboard worldwide. This is a good start for phase 1 of the launch. Huawei, LG, Qualcomm, TCL-Alcatel and ZTE are the five main hardware partners. Mozilla is gunning hard to attack the entry-level Android smartphone market with its low-cost HTML5 framework. However, Firefox will need to gain more support from giants Samsung or Nokia if it wants to really make a mega impact.

2. Huawei Ascend P2: This new flagship LTE model is being hyped as, perhaps, the world's fastest smartphone. The P2 was launched alongside a fresh "Make It Possible" promotional campaign. Huawei, the world's 3rd largest smartphone vendor, is clearly aiming to deliver higher-end products with more-emotional marketing campaigns at competitive price-points. However, its predecessor, the Ascend P1, was not a global hit last year, so Huawei still has some work to do in its attempt to become a credible premium player.

3. HP Slate 7: This is HP's first Android tablet. It is for consumer users. It will retail for around US$170 in the US from Q2 2013. It has a 7-inch screen and uses Android Jelly Bean. However, HP has so far failed to gain traction in the tablet market, and this low-cost-but-ho-hum offering is unlikely to change that trend in the near-term.

See you tomorrow (Monday) for Day 2.

Nokia, Sony Mobile and ZTE will be among the big press conferences to watch.


February 21, 2013 14:54 nmawston

According to our Wireless Device Strategies (WDS) service, the global Bluetooth headset market will generate several hundred million dollars of wholesale revenues in 2013. Stereo growth will outstrip mono growth. We forecast Plantronics, Jabra, Samsung and Motorola to be the big four Bluetooth headset players worldwide this year, due to their broad product portfolios, recognized brands, and sizeable distribution networks. Additional analysis can be viewed by clients here.


February 21, 2013 14:54 nmawston

According to our Wireless Device Strategies (WDS) service, the global Bluetooth headset market will generate several hundred million dollars of wholesale revenues in 2013. Stereo growth will outstrip mono growth. We forecast Plantronics, Jabra, Samsung and Motorola to be the big four Bluetooth headset players worldwide this year, due to their broad product portfolios, recognized brands, and sizeable distribution networks. Additional analysis can be viewed by clients here.


February 21, 2013 14:54 nmawston

According to our Wireless Device Strategies (WDS) service, the global Bluetooth headset market will generate several hundred million dollars of wholesale revenues in 2013. Stereo growth will outstrip mono growth. We forecast Plantronics, Jabra, Samsung and Motorola to be the big four Bluetooth headset players worldwide this year, due to their broad product portfolios, recognized brands, and sizeable distribution networks. Additional analysis can be viewed by clients here.


February 21, 2013 14:48 nmawston

According to our Wireless Device Strategies (WDS) service, despite relentless competition from dozens of Asian rivals, Nokia was easily the worlds number one feature phone vendor during 2012. A price-competitive portfolio of 2G keypad models, multi-SIM designs and 3G touchphones enabled Nokia to retain its leadership. Looking forward to 2013, the smart feature phone wars will soon take off, as Nokia Asha goes head-to-head with Samsung Rex. More analysis can be viewed by clients here.