Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

November 30, 2012 19:48 nmawston

According to our Wireless Device Strategies (WDS) service, Motorola's wholesale (trade) average selling price for its mobile phone division reached the highest level since 2000 in the third quarter of 2012. The vendor's ASP improved due to a higher proportion of 3G / 4G models, like the Razr Maxx.  What will be Motorolas main strategic challenges for 2013? More analysis can be downloaded by clients in this published report.



November 30, 2012 19:39 nmawston

According to our Wireless Device Strategies (WDS) service, there have been significant developments and announcements that will boost HTML5 capabilities in mobile phones next year. Key to this are Tizen OS and Firefox OS, led by companies such as Telefonica, Qualcomm, Firefox (Mozilla), Qualcomm, Intel, Huawei, ZTE and others. Firefox OS handsets will emerge in Latin America in 2013 and help to bring HTML5 functionality to mass-market prepaid users. How will this affect Android? How big is the HTML5 phone market going to be in five years time? More analysis is available to clients in this published report.


November 29, 2012 17:55 nmawston

According to our Wireless Device Strategies (WDS) service, global Bluetooth headset and speakerphone sales combined will grow 16% over the next five years. Mono headset players are now introducing richer services and context-aware features to add extra value to their product portfolios. Despite fierce rivalry and market fragmentation, Plantronics, Motorola, Jabra and others will continue to dominate the global Bluetooth headset industry in 2013. This published report, available to clients, forecasts worldwide Bluetooth headset sales by region, for mono and stereo, in-box and after-market, from 2001 to 2017. It also contains global Bluetooth headset marketshare for the world's 7 largest vendors in 2005 to 2017. The report goes on to forecast global Bluetooth speakerphone sales by region and attach-rate from 2008 to 2017.


November 27, 2012 12:34 nmawston

According to our Wireless Device Strategies (WDS) service, South Korean vendors, Samsung and LG, dominate global phablet shipments today. The two companies are seeding the market with multiple large-screen phones over 5 inches (e.g. Samsung Galaxy Note 2). The emerging phablet category is valuable to display makers like Samsung Display, LG Display, Japan Display, Sharp, Chimei and AUO. How big will the phablet segment grow in 2013? How large is the installed base? Which brands are the leading phablet vendors? Which operating systems have the highest marketshare? This research note, available to clients, answers those questions and more.


November 23, 2012 09:25 nmawston

According to our Wireless Device Strategies (WDS) service, Sony Mobile became the world’s third largest smartphone vendor for the first time in recent history during Q3 2012. It is an encouraging sign that the Sony megabrand and Xperia sub-brand are finally making some headway in the mobile phone industry. However, Sony is still under-performing in the huge US and China markets, and these remain key weaknesses that need addressing. More analysis and data for Sony can be downloaded by clients here.


November 23, 2012 09:22 nmawston

According to our Wireless Device Strategies (WDS) service, global Bluetooth phone sales will reach well over 1 billion units in 2013. Bluetooth is one of the most popular wireless technologies found in smartphones and feature phones today. However, selecting an appropriate profile remains very complex for companies such as Audi, BMW, Citroen, Ford, GM, Honda, Hyundai, Mercedes Daimler, Nissan, VW, Delphi, Cisco, Nokia and Apple. This published report, available to clients, forecasts global Bluetooth phone sales by 12 of the most important Bluetooth profiles from 2006 to 2017. Profiles covered include A2DP, DUN, PAN and PBAP. The report also includes forecasts for Bluetooth smartphone and Bluetooth feature phone sales. The report is a valuable tool for car manufacturers, component makers, software developers, operators and other stakeholders who want to track the development of specific Bluetooth profiles on a worldwide basis.


November 23, 2012 09:17 nmawston

According to our Wireless Device Strategies (WDS) service, most grey (illegitimate) handset sales take place in fewer than 30 countries worldwide. Grey handsets have long been a challenge for the mobile industry. Originally from China, grey handsets have internationalized and spread to a range of emerging markets beyond Asia Pacific since 2007. By avoiding some taxes and regulatory procedures, grey phones can benefit from faster speed-to-market and lower prices. However, some governments are cracking down on grey vendors, and there are signs the grey handset industry has peaked. Smartphones are quickly gaining traction in the grey market in 2012 / 2013. This published report, available to clients, forecasts global grey handset sales by 6 regions and 30 major countries from 2006 through 2017. Grey smartphone splits by region are provided, as well.


November 20, 2012 18:19 nmawston

Lenovo, of China, was the world’s 9th largest mobile phone vendor in Q3 2012. Its volumes have tripled in China this year. Lenovo has aggressive plans to expand abroad next year. The internationalization of Lenovo opens up new opportunities for major operators -- such as TeliaSonera, Telenor or Vodafone -- to add a new, emerging, ambitious brand to their 3G phone portfolios. More analysis can be viewed by clients here.


November 20, 2012 15:14 sbicheno

We estimate Bluetooth will be found in almost three quarters of all mobile handsets sold globally in 2012. Asia, North America and Western Europe will be the world's three largest regions for Bluetooth handset sales in 2013. Major countries for Bluetooth devices will include China, USA, UK and Germany. Key buyers and users of Bluetooth handsets include male smartphone prosumers and connected youth. For example, road warriors with smartphones use Bluetooth for handsfree voice calls while driving between jobs.

Global Bluetooth phone sales will reach well over 1 billion units in 2013. Bluetooth is one of the most popular wireless technologies found in smartphones and feature phones today. However, selecting an appropriate profile remains very complex for companies such as Audi, BMW, Citroen, Ford, GM, Honda, Hyundai, Mercedes Daimler, Nissan, VW, Delphi, Cisco, Nokia and Apple. This report forecasts global Bluetooth phone sales by 12 of the most important Bluetooth profiles from 2006 to 2017. Profiles covered include A2DP, DUN, PAN and PBAP. The report also includes forecasts for Bluetooth smartphone and Bluetooth feature phone sales. The report is a valuable tool for car manufacturers, component makers, software developers, operators and other stakeholders who want to track the development of specific Bluetooth profiles on a worldwide basis.

The full report: Global Bluetooth Phone Sales Forecast by 12 Bluetooth Profiles: 2006 to 2017 can by downloaded by clients here.


November 17, 2012 15:08 nmawston

According to our Wireless Device Strategies (WDS) service, global handset industry revenues grew a surprisingly healthy +11% annually in Q3 2012. Profits and prices also increased due to a greater mix of 3G and 4G models. Samsung and Apple dominate the industry and they are tightening their grip on value share, squeezing out almost all other rivals. More analysis and extensive data can be downloaded by clients from this published report.