Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

June 28, 2012 22:17 nmawston

The French mobile phone market grew by +10% year-on-year in the first quarter of 2012, which was an improvement on the previous quarter’s decline of -3%. Among the factors boosting the growth of the French handset market, in spite of the snowballing European sovereign debt crisis, were a surprisingly robust performance from Nokia and the arrival of a fourth mobile operator -- Free Mobile. This published report -- available to download by clients of our Country Share Tracker (CST) service -- tracks handset vendor marketshare at the four major French operators -- Orange, SFR, Bouygues Telecom and Free Mobile -- from Q1 2009 to Q1 2012. Is Free really bringing a "hurricane" of change to the France feature phone and smartphone market, as some claim?


June 28, 2012 22:14 nmawston

Global smartphone shipments grew +43% annually in Q1 2012. This published report -- available to download by clients of our Country Share Tracker (CST) service -- tracks the world's top 5 smartphone vendors' shipments and marketshare -- Samsung, Apple, Nokia, RIM and HTC -- at 15 major countries worldwide in Q1 2012. The 15 countries tracked account for 76% of total global smartphone volumes. Countries covered include Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Africa, South Korea, Spain, UK, and the United States. This report is a valuable tool for any mobile stakeholder that wants to track smartphone vendors' operational performance at a granular country level. For example, Samsung leads the market in China but not in Japan.


June 28, 2012 22:12 nmawston

Japan handset shipments grew +21% annually in the first quarter of 2012, the country's fastest growth rate in over a year. Sharp continued to decline as Fujitsu and Apple gained traction at two of the big three operators. Indeed, Fujitsu is now the clear no.1 vendor in the high-value Japan market. Meanwhile, Samsung drifted sideways, and Kyocera and Sony maintained their broad upward momentum. This published report -- available to download by clients of our Country Share Tracker (CST) service -- tracks handset vendor marketshare by quarter at all major operators in Japan, including NTT Docomo, Softbank and KDDI. The report can be used by handset vendors, component makers, content developers, vehicle manufacturers and others to identify winners and losers by carrier in the high-value Japanese mobile market.


June 28, 2012 13:46 sbicheno

The global grey handset market will make up 6.6% of all handset shipments in the second quarter of 2012. This finding is just one of many revealed in the recently published report: Global Handset Shipments Forecast by Quarter: Q2 2012, available to subscribers of Strategy Analytics’ Wireless Device Strategies service. With mobile devices fast supplanting PCs as the world’s default technology platform, it’s inevitable that the grey, or illegitimate, market proves tempting to many. However, greater activity by governments to crack down on fake handset makers that pose security risks or underpay taxes, stricter IPR monitoring of 3G chipset suppliers or buyers, and some grey brands legitimizing as they reach a certain size and find it harder to avoid authorities, have prevented this market from proliferating.