Wireless Device Strategies

First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts.

May 30, 2012 02:05 nmawston

Blackberry’s global smartphone shipments fell -28% annually in Q1 2012. Revenue, profit and ASP all declined as the vendor lost out to multiple touchscreen models from Apple and Android. RIM’s performance in emerging markets has recently weakened and growth has ground to a halt. Volumes there dropped by a fifth. RIM now finds its position under pressure in almost all major regions of the world. The arrival of the new BB10 OS cannot come soon enough. This published report, available for download by clients to our Wireless Smartphone Strategies (WSS) service, analyzes RIM's operational and financial performances and identifies some of the vendor's strengths and weaknesses.


May 30, 2012 01:37 nmawston

China is now firmly established as the world's largest handset and smartphone country. Its population is mobile-hungry and the addressable market for 2G, 3G and 4G cellphones is huge. Homegrown TD-SCDMA technology is one of the main elements driving the fast-moving Chinese handset industry. TD-SCDMA phone volumes have risen more than tenfold in the past 3 years and they will jump a further 15% in 2013. TD-SCDMA will be the second largest subsegment in China during 2013, offering growth opportunities for Asian suppliers like ZTE, Huawei or Lenovo. This published report, available for download by clients to our Wireless Device Strategies (WDS) service, provides global handset sales forecasts for 88 individual countries and 17 technologies worldwide, from 2002 to 2017, including LTE, HSUPA, CDMA and others. Component makers and device-portfolio planners, among others, may find this report especially useful.


May 30, 2012 01:29 nmawston

Global handset industry operating profits rose an impressive +44% annually in the first quarter of 2012, as demand for 3G and 4G models took off in multiple regions worldwide. Apple & Samsung led the value growth by supplying millions of high-priced iPhones and Galaxys. Apple and Samsung continue to control the lion's share of global revenues and profits, benefitting from the weaker performance of OEMs such as Nokia, Sony, Motorola and LG which are undergoing major strategic transformations. This published report, available for download by clients to our Wireless Device Strategies (WDS) service, provides quarterly global handset shipment, ASP, revenue and profit metrics for ten major vendors from 2007 to Q1 2012. Global revenue-share and profit-share tracking for financial healthchecking of all ten vendors is also included.


May 11, 2012 08:58 nmawston

Global mobile handset shipments grew +4% annually during Q1 2012. Developed and developing markets delivered moderated growth. Africa, Asia and Latin America were the key markets contributing to growth, with Samsung, Apple & ZTE driving volumes higher. Samsung became the number one handset vendor globally, overtaking Nokia for the first time ever during the quarter. Apple edged up to third place for the first time in the huge Asia region. This report details quarterly handset marketshare for the world's top 30 vendors in North America, Central & Latin America, Western Europe, Central & Eastern Europe, Africa Middle East and Asia Pacific. Historical data by quarter from 2004 to Q1 2012 are included. Clients for our Wireless Device Strategies (WDS) service can download the published report here.