In a recent report from our Wireless Device Strategies (WDS) service, we published that superphones will be the world's fastest growing sub-category of wireless handsets this year. Global superphone sales will grow 200 percent in 2011, driven by popular models such as the Samsung Galaxy S2 and HTC Sensation, increasing fifteen times faster than the overall handset market's growth rate of 13 percent.
Superphones are a relatively new sub-category of wireless handsets that first appeared on the global market in 2009, initially leveraging the now-obsolete Microsoft Windows Mobile platform. Superphones today integrate high-level operating systems like Google Android and Microsoft Windows Phone with supersized displays of at least 4 inches and superfast processors of at least 1GHz.
Superphones are driving super growth in the handset market. Consumers and operators like the richer experience of larger screens and faster processing speeds that can be delivered by superphones, for applications like Web browsing, gaming, and watching HD video. Samsung is currently the world's leading superphone vendor due to the success of its Android-powered Galaxy S2 model, and Samsung has been aggressively leveraging this leadership to attack rivals with much weaker superphone portfolios such as Nokia, Blackberry and even Apple.
Wireless Device Strategies