SpecTRAX availability and shelf-share data revealed Nokia's Lumia 710 in poll position for smartphones launched in Europe during Q1 2012. This means that during its launch quarter, the Lumia 710 made its way onto 33% of European carriers. The Sony Xperia S (27%) and LG Prada K2 (22%) came in second and third place, with the Lumia 800 featuring on 17% of operator's shelves; meaning Nokia's new launches were in the top 4 smartphones by shelf-share at launch. Download SpecTRAX's latest complimentary extract: Most Widely Available NEW Smartphones in Europe Q1 2012 for the full story, summary spec details, and the methodology.

The analysis revealed European Carriers Top 20 newly released handsets were from Samsung (with 6 models) and HTC (5 models). Nokia, Sony, LG and RIM all featured 2 new smartphones a piece. The Apple iPhone 4S, Samsung Galaxy SIII and Nokia Lumia 900 did not feature in this report as they were launched either side of Q1 2012 in Europe.

SpecTRAX is a tactical database which tracks detailed handset specifications for smartphones, mobile phones, tablets and USB dongles. There are now over 14,000 unique models listed in the database. Click here to try the SpecTRAX database for yourself, or CONTACT THE TEAM to arrange a SpecTRAX demo.

SpecTRAX contains detailed spec analysis for over 13,000 handsets including mobile phones, tablets and 2100 smartphones to date. The latest complimentary SpecTRAX insight The Smartphone Shift tracks product annoucements since Q1 2010 to Q1 2012 and demonstrates an interesting trend in product type annoucements and the evolution of individual OEM portfolios. The impact of trades shows such as CES and MWC on Q1 annoucements each year are also discussed.

Smartphone and tablet announcements are on the up, whereas mobile phones (untargeted feature phones and mobile voice) annoucements have fallen significantly since their peak in 2010, and are now the remit of budget manufaturers. Smartphones and tablets share common technologies and have similar developmental pathways which result in two products for the price of one.

Interestingly, larger OEMs such as Samsung now show a clear preference for smartphones and tablets over mobile phones. The mobile phone appears to have settled into a niche for new OEMs gaining traction in developing countries, but for how long?

SpecTRAX is a tactical database which tracks detailed handset specifications for smartphones, mobile phones, tablets and USB dongles. Currently there are over 13,000 unique models listed in the database. If you want to try the SpecTRAX database for yourself, just click HERE or contact the team to arrange a SpecTRAX demo.