SpecTRAX contains detailed spec analysis for over 13,000 handsets including mobile phones, tablets and 2100 smartphones to date. The latest complimentary SpecTRAX insight The Smartphone Shift tracks product annoucements since Q1 2010 to Q1 2012 and demonstrates an interesting trend in product type annoucements and the evolution of individual OEM portfolios. The impact of trades shows such as CES and MWC on Q1 annoucements each year are also discussed.

Smartphone and tablet announcements are on the up, whereas mobile phones (untargeted feature phones and mobile voice) annoucements have fallen significantly since their peak in 2010, and are now the remit of budget manufaturers. Smartphones and tablets share common technologies and have similar developmental pathways which result in two products for the price of one.

Interestingly, larger OEMs such as Samsung now show a clear preference for smartphones and tablets over mobile phones. The mobile phone appears to have settled into a niche for new OEMs gaining traction in developing countries, but for how long?

SpecTRAX is a tactical database which tracks detailed handset specifications for smartphones, mobile phones, tablets and USB dongles. Currently there are over 13,000 unique models listed in the database. If you want to try the SpecTRAX database for yourself, just click HERE or contact the team to arrange a SpecTRAX demo.

We all know by now that only two flag ship Windows Phone 7 handsets were launched at CES 2012; the Nokia Lumia 900 and the HTC Titan II.

So how many Windows Phone 7 handsets are there now ?  Well prior to CES at the beginning of December 2011 we counted 33 variations of 28 Windows 7 models worldwide.  How do we know ?....the analysis was carried out using SpecTRAX, with over 13,000 handset models from 130 network operators in 29 countries. 

It's clear that for some time to come the number of different models of Windows Phone 7 handsets is not going to grow quickly.  With seemingly only two active vendors and the other previous vendors now in wait-and-see mode we certainly won't see the Android gold rush we saw in the past few years.   

This analysis is available to download HERE and quantifies and compares Windows 7 phone models and analyses their global and regional shelfshare track record.  This report also introduces the commercial power of PriceTRAX, a new web-based database of retail mobile phone, tablet, USB and dongle pricing information which is updated on a weekly basis.

This month’s report reveals that compared to other smartphone operating systems, in December 2011 Windows 7 phones outperformed their closest shelfshare rivals in terms of display size, camera resolution, processor speed and average battery capacity.  The Nokia 900 and the HTC Titan 2 are certainly continuing that high spec trend with the latter sporting a 4.7-inch display and a 16 megapixel camera.

If you want to try the SpecTRAX databse for yourself, just click HERE.

Hear insights from Stuart Robinson, Director of Strategy Analytics’ SpecTRAX service, who will talk about the important trends in recent global cellular handset model announcements. Join us on Thursday 9th September for a complimentary live online webinar. Topics covered by the webinar include:

• OS penetration; how many phones feature Android compared to LiMo, Windows and Symbian?
• Analysis of current spec trends; Bluetooth, touchscreen, QWERTY, form factor, screen & camera resolution….
• Shelf share analysis by region; which carriers offer the most Android phones?
• Typical specs of Android phone vs handsets running other operating systems

The webinar is targeted at existing clients of the SpecTRAX service as well as product planners, product marketers and portfolio managers across the industry. Attendance to the webinar is free however pre-registration is required. REGISTER –>>>            Date:                 Thursday 9th September 2010            Duration:           30 minutes, followed by 15 minutes Q&A            Time:                  2pm BST UK / 9am EDT Boston, repeated at 5pm PDT LA Once we have processed your registration, you will receive a confirmation email message with instructions on how to join the event. Feel free to forward this message to your colleagues who may be interested in this webinar.