Many leading suppliers use PriceTRAX to track and compare smartphones, mobile phones, tablets and dongles across 120 carriers and 190 retailers in 43 countries.  Weekly updates to unsubsidised, pre-paid and post-paid contract pricing across retailers and operators are presented in a comprehensive and easy-to-use web interface.

You are invited to attend our exclusive analysis breakfast presentations at MWC where you can try out PriceTRAX. If you would like to register for this breakfast event click HERE-->>

The PriceTRAX demonstration will show its ease of use and efficiency in answering questions such as:

·         Have any of our competitors’ prices changed this week?

·         Are we losing margin through unnecessarily low price points?

·         What are the most popular market entry price points?

·         How does tablet pricing compare across retailers and network operators?

If you feel that someone in your company or a colleague within the industry may benefit from a demonstration please feel free to forward this announcement to them.

If you would like to register for this breakfast event click HERE-->>

Stephen Entwistle

You can Follow me on twitter.com/sentwistle1419

PriceTRAX data has been used to track retail price depreciation for specific smartphones in our recently published database extract: What's It Worth? This methodology has also been applied to determine the effect of branding on smartphone retail value (based on PAYG and unsubsidized prices for OEM portfolios).

Apple iPhones are sound investments for end users, showing negligable depreciation during the first 18 month of their lifecycle, sliding -25% in the 6 months between 22 and 28 months of age, but still maintaining a clear price differentiation from their counterparts. Nokia's smartphones appear to depreciate within a month of release, and HTC's handsets after 3 months. RIM's smartphones hold their value during the first 10 months of availability, followed by quick devaluation. Samsung's pricing strategy is more interesting; attracting a 10% discount on introduction with average retail price peaking 1 month after release, however results in a net depreciation higher than the rival OEMs at -50% (from maximum retail price).

Smartphones have a retail lifecycle of over 2 years, however by this time their value has reduced by approx -40% for most brands. Apple enjoys slower depreciation, however their portfolio is exclusively premium smartphones. A vendor's refresh rate for handsets will impact on the retail value of existing products, this will be the focus of a later extract.

This is just one of many ways to analyse PriceTRAX data, PriceTRAX clients have access to over 5 million pricing datapoints for smartphones, mobile phones and tablets (including historic pricing back to May 2010 and up to the current day) which continues to grow weekly; to contact a member of the PriceTRAX team to discuss this extensive market intelligence resource CLICK HERE, or TRY PriceTRAX for yourself.

PriceTRAX now tracks 225 network operators and retailers spanning 38 countries following the recent addition of 58 new channels (operators and retailers) this quarter. PriceTRAX is an online database which tracks three types of pricing for smartphones, mobile phone and tablets.

Prices currently tracked are the:

• Retail Price (Unsubsidised)
• Pre-Paid or PAYG Price (Pay-As-You-Go)
• Post-Paid or Contract Pricing; including tariff cost, contract duration and any upfront handset cost

PriceTRAX’s impressive country portfolio will continue to increase through continued research efforts. The PriceTRAX team works closely with clients to increase coverage in regions of interest.

The map below summarises today’s coverage.

If you want to try the PriceTRAX database for yourself, just click HERE or contact the team to arrange a PriceTRAX demo.