Handset Component Technologies

Helps clients match technology solutions with demands for displays, batteries, cameras, storage and media, as well as semiconductor components, including baseband & applications processors.

November 30, 2012 14:27 sentwistle

Tunable antennas improve smartphone battery life and reduce dropped calls

Several popular smartphones shipped in 2011 with compact, integrated antenna tuners, the first of a wave of such tuners from Peregrine Semi, RFMD and others. We have been looking into the outlook for active antennas & tunable components in cellular phones by comparing the different suppliers and technical approaches and we are now convinced of an upbeat forecast of the market through 2017.

Mobile devices that support 4G, 3G and 2G in multiple bands have complex RF front-ends, with compromises in antenna performance that can degrade calls, as Apple learned last year.  Tunable components can reduce dropped calls and improve battery life, while simplifying the cellphone.

Significant new strategic avenues open for radio component vendors

Antennas with tunable impedance matching will bring success to some new entrants such as WiSpry and inevitably shake up the existing order among cellphone RF front-end component vendors.

The new ‘antenna tuner’ product category will emerge as an important piece of the cell phone RF front-end, and we expect antenna specialists including Ethertronics and Skycross, in combination with front-end component suppliers including Skyworks, RFMD, Avago Tech, TriQuint and Murata, to compete aggressively in this segment using GaAs, CMOS, RF MEMS and voltage-dependent dielectric variable capacitor technologies.

Stephen Entwistle

Client reading: The Strategy Analytics report, “Outlook for Active Antennas & Tunable Components in Cellular Phones”  reviews the prospects for tunable RF components, comparing the different approaches and suppliers, and provides an upbeat forecast of the market through 2017.


January 7, 2011 14:01 skundojjala

Microsoft announced at CES-2011 that its next generation Windows PC platform will run on ARM architectures. NVIDIA, Qualcomm and Texas Instruments were named as key ARM silicon partners. We think this is good news for stand-alone ARM applications processor vendors such as Texas Instruments (TI) and throws the company a lifeline at a time when the market is moving towards integrated solutions.

By our estimates, the market for stand-alone applications processors in smartphones contracted from 70 percent in 2007 to just under 30 percent in 2009. Vendors such as Qualcomm are driving the baseband-integrated applications processor market and these integrated processors are increasingly gaining acceptance in the smartphone market. The integrated approach is currently popular in the low-to-mid range smartphones but is gaining traction in the high-end as well lately.

Microsoft's decision to port the Windows PC platform to ARM architectures changes the market dynamics dramatically. However, it's too early to tell what impact it will have on Intel as Microsoft hasn't revealed any timeline for these new products. ARM hasn't yet revealed its 64-bit architecture and current generation ARM processors also cannot support graphics computing APIs such as OpenCL. It will take at least another 18-24 months for Microsoft to reengineer its platform for ARM architectures and to build a software ecosystem around it. This should give enough time for Intel to bring power-efficient processors to the market. Intel is expected to feature in Nokia's MeeGo smartphones and tablets in 2012 which we think would be a great psychological boost to counter ARM-based processor vendors.

The likely specs for Windows on ARM architectures are:

• CPU: Dual-core / Quad-core ARM Cortex-A9; GPU: ARM Mali-400 / Third-party GPU

• CPU: Multi-core ARM Cortex-A15; GPU: ARM Mali T-604 / Third-party GPU (Most likely configuration and leading chip vendors such as TI, NVIDIA and Samsung were already announced as licensees of Cortex-A15 cores)

• Custom ARM processor designed by Microsoft and its hardware partners

This move is a good news for NVIDIA, Qualcomm and TI as it opens up new opportunities. Qualcomm already has customer relationships with top PC vendors and is expected to leverage them to expand into the Windows PC ecosystem. This move equally helps the stand-alone applications processor vendors to revitalize their businesses and to compete for higher volume. Broadcom, ST-Ericsson, Samsung, Renesas, Marvell and Freescale could also potentially feature as future Microsoft's partners.

We believe diversified device and OS landscape favors chip vendors as they can avoid the risk of being sidelined by powerful vendors. With Microsoft's support, ARM chipset vendors can now look forward to new markets that were unavailable to them previously.


December 6, 2010 14:12 skundojjala

Mobile phone applications processors power today's smartphone apps and increasingly phones are promoted as packing "1GHz processors" or even "dual-cores".

Last week we published our smartphone applications processor market share data and by our estimates global applications processor revenue reached $1.84 billion in 1H 2010, up 60 percent over the same period the prior year, primarily thanks to the growth in smartphones. The increase in the smartphone market is real and it has been reflected in silicon vendors' revenues and shipments as many players are re-positioning themselves to tap into this growth. The battle between the baseband-integrated applications processor vendors and stand-alone applications processor vendors continues to fragment the market.

1h-2010_smartphone_apps_processor_revenue_share.JPG

Here are some top-level insights from our quarterly smartphone applications processor market share tracker for 1H 2010:

• In just three years, the market for stand-alone apps processors has shrunk from around 72 percent of the total apps processor market to just 32 percent in unit terms in 1H 2010.

Qualcomm led the overall smartphone applications processor market with 35 percent revenue share, thanks to its early-mover advantage in the Android ecosystem. Qualcomm's integrated applications processors, which combine advanced air interface technology and applications processing capability, are increasingly gaining acceptance in the smartphone market. Qualcomm's smartphone applications processor unit shipment share increased from just 3 percent in 2007 to 19 percent in 1H 2010.

Texas Instruments (TI) led the market in unit terms with the help of its legacy Nokia relationship. TI ranked number two in the stand-alone applications processor category with 24 percent revenue share. We believe much of the TI's future growth depends on the traction for its OMAP4 series applications processors and it may prove difficult for the company if it fails to line up big customers for its OMAP4 series processors in 2011.

Samsung's relationships with Apple and Samsung helped the company to reach number one in stand-alone category and number three overall in the smartphone apps processor market in revenue terms. Samsung is set to continue its momentum into 2011 with the help of Apple and Samsung.

Marvell ranked number four in both revenue terms and unit shipment terms on the strength of its relationship with RIM. Marvell's ARMADA 618 / 628 high-performance processors are expected to be adopted by RIM for its smartphone and tablet products in 2011.

Qualcomm, Texas Instruments, Samsung, Marvell, Renesas and ST-Ericsson together accounted for 98 percent of total smartphone applications processor unit shipments in 1H 2010.

Looking forward, we expect new players such as NVIDIA, Intel, Broadcom and MediaTek to attack the high-growth smartphone market with focused efforts in 2011. We also expect the stand-alone applications processor vendors to fight back with high-performance dual-core processors in 2011 which could potentially increase their value share in 2011.

- Sravan Kundojjala


October 13, 2010 23:10 skundojjala

Broadcom announced today that it will acquire privately held 4G chipset vendor Beceem Communications for $316 million. Beceem, founded in 2003, is the leading provider of WiMAX basebands and RF chips for portable and handheld WiMAX devices. The company also supplies WiMAX radio chipsets for gateways, routers and other fixed WiMAX customer premise equipment. Recently Beceem started to shift its emphasis to LTE with the announcement of its BCSM500 baseband, which will support both LTE and WiMAX. Broadcom so far hasn't announced its LTE plans publicly, and this acquisition signals that the company is looking to the future in the wake of growing competition and consolidation in the cellular baseband supplier base. Broadcom acquired GSM/GPRS/EDGE and W-CDMA technology through acquisitions, and these are now paying off, so it appears that Broadcom is repeating this strategy for LTE.

Beceem supplies basebands for all of the WiMAX USB dongles and data cards sold by Clearwire, the largest WiMAX operators in terms of subscribers. Beceem generated $43.7 million in revenue in 2009 with net loss of $17 million, but with shipments surpassing 1 million chips per quarter in Q3 '09 and sales having tripled since 2008, the company appeared headed for profitability by late 2010. Buoyed by this success, Beceem filed for an IPO initially thought to be worth more than $100 million in April '10. This would have made a nice down-payment to investors, which include Intel Capital, DoCoMo Capital, Samsung Venture Investment and NEC. Investment by all VCs in Beceem totals close to $200 million to date.

By August 2010, announcements of support for LTE by operators around the world made it clear that Beceem faced a weakening, or at best slower growth WiMAX market, cutting the value of its proposed IPO. With its new LTE-WiMAX baseband, Beceem could benefit from the launch of LTE by Verizon Wireless, AT&T Mobility, and MetroPCS in North America, however, Beceem will not ship samples of its WiMAX-LTE baseband before Q1 ’11. After shipping its first samples and getting them designed into products, Beceem would still have to go through interoperability testing (IOT) with infrastructure vendors and demonstrate support for FDD and TDD in multiple channel bandwidths. The IOT process could take 18 months or longer, pushing LTE chip production out to mid-2012 or later for Beceem. In light of this, investors evidently saw risks in continuing to support Beceem, and decided to take Broadcom’s offer.

From Broadcom's perspective, the acquisition will allow Broadcom to offer home gateway / router platforms that incorporate 4G, Wi-Fi, cable, DSL and / or fiber optics, which would allow multiple users in a household to share a single wired or wireless broadband connection, cutting the monthly price per user. Of even more potential significance, the acquisition will allow Broadcom to eventually expand into LTE mobile devices. Until then, Broadcom can draw on Beceem’s success in WiMAX USB dongles, PC data cards and handsets to help fund development of LTE chipsets.

It seems likely that merchant baseband suppliers Qualcomm, ST-Ericsson, Altair Semi, Icera, Renesas and Intel / Infineon will beat Broadcom to market in LTE, particularly in the rapidly growing “non-handset” (our term) segment of the mobile market consisting of USB dongles, PC data cards, M2M modules and related data-centric wireless modem devices. By our estimates, basebands for the non-handset mobile market accounted for about 12 percent of the total baseband market in revenue terms in 1H 2010. Currently Qualcomm, Icera, Infineon and ST-Ericsson have the leading market share in basebands for non-handsets, a market today dominated by 3G. An increasing proportion of future non-handset WWAN data modems will support LTE plus 3G, making LTE capability essential for firms to continue supplying basebands into this important segment. Note that compared to LTE + 3G, it appears that LTE + WiMAX mobile devices will at best represent a small niche market. lte-chipsets_strategy-analytics.PNG

When Broadcom enters the LTE baseband market, we expect the company to offer chipsets with comprehensive support for legacy GSM air interfaces through W-CDMA / HSPA+, multi-mode / multi-band RF transceivers, plus optional Wi-Fi / Bluetooth / GPS, and optional ancillary chips for mobile TV and advanced video processing. Broadcom had only about 3.3 percent share of the cellular baseband market in unit terms in 1H 2010, but the company's market share in basebands is growing rapidly with design wins at top-tier OEMs.

Broadcom's acquisition of Beceem leaves other baseband start-ups Icera, Altair Semiconductor, Sequans and Wavesat as potential acquisition targets for established baseband / chipset vendors looking to expand into LTE. Of these start-ups, Altair Semiconductor, which sampled its first LTE baseband in September ’09, appears to be in the lead with LTE basebands now reaching early production status. Another firm to watch in LTE is Intel, which recently acquired WiMAX / LTE chipset start-up Comsys and announced its intention to acquire the cellular chipset product lines of Infineon. Intel Capital has a 20 percent stake in Beceem, so we can only speculate that Intel decided that acquiring Comsys and Infineon would offer better synergies and returns on investment given that Intel already ships WiMAX chipsets into the embedded laptop market.

Aside from LTE chipsets, Broadcom also has to solve is its smartphone applications processor challenges; by our estimates, Broadcom had no share in smartphone applications processors in 1H 2010. Broadcom scored design-wins in Nokia's Symbian^3 smartphones recently with its BCM2727 co-processor, but we believe that Broadcom has to integrate BCM2727 functionality into its basebands to score significant smartphone design-wins in the future.


September 1, 2010 17:09 skundojjala

Consolidation in the baseband market continued with Intel acquiring Infineon's wireless business on Monday for $1.4 billion. Infineon's takeover is the fourth high-profile announcement in the last two years. Previously NXP, Freescale and Texas Instruments announced their exits from the merchant baseband market. This signals that the entry barrier is now too high for new entrants and raises pressure on smaller players such as Marvell, Spreadtrum and Icera. Intel's acquisition of Infineon's wireless business leaves Qualcomm, MediaTek, ST-Ericsson, Intel, Broadcom and Renesas as long-term players in the cellular baseband market.

We analyzed this back in May when the original rumour of the Intel/Infineon wireless deal surfaced. Infineon's wireless business is definitely an attractive target for Intel as it gives immediate access to valuable IP and an established customer base. Infineon is a rising star in the W-CDMA baseband market and ranked number two in the W-CDMA baseband market behind Qualcomm (excluding Texas Instruments’ custom baseband business with Nokia). Infineon has so far focused on slim modems and has stayed away from developing ARM-based applications processors. So far Infineon’s niche strategy has paid off, but the time has come for the company to expand its portfolio by offering a wider range of processors to address smartphones, tablets and other connected consumer devices. Although 3G and smartphones are of most interest to Intel, the company is likely to keep Infineon’s 2G business as it provides scale which is crucial to play in the cellular baseband segment.

It will be another year or two before Intel's applications processors are smartphone-ready. Meanwhile, in the next 12 - 18 months Intel can bundle Infineon's 3G platform with all of its notebook and netbook chipsets and gain significant 3G share to undercut Qualcomm and ST-Ericsson's non-handset offerings. But both Qualcomm and ST-Ericsson appear to have a two year technology lead over Infineon in chipsets for HSPA+ and LTE; Infineon is expected to introduce its first HSPA+ chipset in 2011 and an LTE chipset in 2012. MediaTek’s grey handset chip business may come under pressure from Infineon in the future if Intel expands its field application engineering force in China. Likewise, Broadcom is expected to come under pressure from this deal but should survive with help from its other businesses such as connectivity and digital home. This acquisition will also likely affect stand-alone application processor vendors such as Texas Instruments and NVIDIA that currently lack their own 3G / 4G modems. But we believe that it will take another 4-5 years for Intel to integrate basebands into its Atom CPU, if at all.

Infineon's acquisition still doesn’t guarantee Intel's success in the wireless handset market and the company's ultimate success in this market hinges on how soon Intel can come up with power-efficient processors that can stand-up and compete against a host of ARM-based processor vendors. On a positive note, Intel appears to be moving ahead of its other chip competitors in the software area which positions it well against ARM-based processor vendors. The company’s strong software expertise could help it to gain some OEM mindshare. Intel’s uninspiring track record in the wireless market during the last decade suggests that the company has to execute flawlessly this time to make it successful and keep Infineon’s wireless business as independent as possible. Clients can read our eight page analysis of the Intel/Infineon deal here.


July 6, 2010 16:07 skundojjala

Nokia announced today that Renesas will acquire its wireless modem technologies business for $200 million and the transaction is expected to close before the end of 2010. Renesas has offered GSM PAs and transceivers for the mainstream GSM market for more than a decade but lacked basebands. More recently, Renesas entered the baseband market with W-CDMA basebands for Japan and plans to provide complete chipsets and PAs for the global market. Renesas merged with NEC Electronics in April 2010 and most recently joined the Symbian Foundation.

Previously Nokia transferred its 3G IC design operations to ST-Ericsson, licensed its W-CDMA/HSPA modem technology to Intel and collaborated with Infineon for LTE RF transceivers development. This announcement raises a question whether Nokia will continue to own the IP and earn royalties for legacy basebands, GSM through W-CDMA / HSPA+?

This is a significant development considering Renesas' lack of baseband design-wins outside Japan. Strategy Analytics estimates that Renesas and NEC Electronics cumulatively held just 1.3 percent of the baseband market (in revenue terms) in 2009. Renesas originally licensed baseband technology from Japanese network operator NTT docomo to produce the SH-Mobile G series baseband processors, which also integrate Renesas' application processing technology. Most recently Renesas sampled a fourth generation of SH-Mobile G baseband processors, the SH-G4, which supports the HSPA air interface.

This partnership with Nokia provides Renesas with three different sources for fundamental 3G modem IP, NTT docomo, NEC Electronics and Nokia. This situation is similar to ST-Ericsson's, which also has three different 3G modem IP sources, EMP, NXP and Nokia. It appears that Renesas will use Nokia's 3G modem technology to compete for design-wins outside Japan. The combined entity of Renesas and NEC Electronics now boasts Fujitsu, Sharp, NEC, Sony Ericsson and Panasonic as its baseband customers . Renesas' expansion into the global baseband market would increase competition in the marketplace.

This move comes at a time when the 3G market is growing, accounting for close to one third of global cellular baseband revenues in 2009. Nokia's existing 3G chipset suppliers include Texas Instruments, Qualcomm, Broadcom, ST-Ericsson and Icera. It is worth noting that the first Nokia 3G phones based on Qualcomm, Broadcom and ST-Ericsson's basebands are expected to debut in late 2010 or early 2011. Infineon is noticeably absent in this list although Infineon is a key GSM/GPRS/EDGE baseband supplier to Nokia.

We don't expect the first products based on this partnership to debut until late 2012, the time when Texas Instruments completes its baseband exit. In 2013 Nokia's 3G chipset suppliers list would include Qualcomm, ST-Ericsson, Broadcom, Icera, Renesas and potentially Infineon and Intel. While Nokia can afford to have multiple suppliers considering its scale we could see some further acquisitions and mergers among these baseband suppliers.

Today’s announcement is likely to affect several companies...

• ST-Ericsson: ST-E will probably be worst hit by this announcement as it brings into doubt the strong relationship ST-E has had with Nokia over the past 3 years. ST-E has spent the last couple of years consolidating the 3G technologies it acquired from EMP and NXP with Nokia's 3G IP into its flagship processor the U8500 which is expected to appear in handsets at the end of 2010. Nokia will obviously be working with Renesas in future HSPA/LTE projects, thus potentially diluting the relationship with ST-E.

• Qualcomm: Qualcomm has enjoyed a much more positive relationship with Nokia during 2009/2010 since the companies resolved their long-standing IPR legal battles. Qualcomm is expected to supply chipsets to Nokia for its upcoming W-CDMA/LTE products. Nokia's stronger relationship with Renesas may now affect that.

• Infineon: Why did Nokia not choose Infineon? Nokia and Infineon already have a close relationship around LTE RF transceivers, but Nokia may have considered Infineon's expertise in HSPA and LTE modems to be too weak.

• NTT docomo: Renesas currently licenses 3G modem IP from NTT docomo for use in its SH-Mobile G processors which are desgined into handsets from Sharp and Fujitsu. Renesas' strong relationship with Nokia now makes it more likely that Renesas will use NTT docomo's IP for products aimed at the Japanese market, and will employ Nokia's HSPA/LTE IP in new chipsets for us in Nokia handsets. It will also allow Renesas to expand its client base beyond Japanese waters.


May 17, 2010 15:05 skundojjala

Intel is said to be in talks with Infineon to buy latter's wireless chip business unit. Of course this not the first time we heard about Infineon's wireless chip division rumors. Previously Samsung, NXP and ST Micro were also reported as potential buyers of Infineon's wireless chip business.

Previously Intel invested in the wireless handset chip business but divested it to Marvell. That time Intel was more focused on the application processor and was less focused on the baseband processor. So what's changed? Strategy Analytics believes that the growth in the mobile broadband is a key factor and Intel definitely needs a modem know-how to participate in this market. Intel is a key player in the WiMax market but lacks 3G and LTE baseband technology. Currently the company ships 3rd party modems in its Atom chipsets but in the long-term it would be beneficial to own modem technology to integrate it in its future Atom CPUs. Last year Intel acquired Freescale's France-based wireless operations and also licensed 3G / HSPA modem technology from Nokia.

Strategy Analytics believes that Infineon could be a good partner to companies looking for RF expertise and baseband customer relationships. Infineon's wireless business looks well settled after the company divested its Qimonda stake.

Here are some quick facts about Infineon's wireless business based on Strategy Analytics data.

* Infineon's wireless chip revenues represented close to 30% of its total revenues in calendar year 2009 and 25 percent in Q1-2010.

* Infineon's wireless chip products include basebands, RF transceivers, power management ICs, connectivity ICs (Bluetooth, GPS, and WLAN) and platform solutions.

* Infineon's baseband revenues represented close to 53% of its wireless chip revenues in 2009. * The company has baseband / RF customer relationships with almost all of the top-10 handset OEMs.

* Infineon ranked fourth with 11% unit shipment share in the $11.0 billion cellular baseband market in 2009.

* Infineon's wireless business has been profitable for the last four consecutive quarters. The company had just 2.5% operating margin in its wireless business in 2009.

* Despite its impressive baseband and RF product portfolio, the company currently lacks stand-alone application processors. It remains to be seen whether Infineon will go it alone or partner with Intel. We believe that it would cost $3-$5 billion for Intel to acquire Infineon's wireless business.

- Sravan Kundojjala


December 23, 2009 15:12 skundojjala

Renesas has been trying to improve its global reach with its SH-Mobile G Series of application processors. The fourth generation SH-Mobile G processor, SH-Mobile G4, will support HSPA and is expected to be available in 2010. Renesas' SH-Mobile G series processors (integrating the FOMA baseband technology of NTT docomo) support OSs such as Symbian and Linux and are ARM-compatible, unlike the company's stand-alone apps processors. While Renesas is a prominent supplier in markets for apps processors, RF transceivers and power amplifiers, it is only a minor player in the cellular baseband processor market. Renesas doesn’t have its own baseband technology and has collaborated with the NTT docomo to design the SH-Mobile G Series chips.

Competition in the global W-CDMA chipset market is already high and tier-1 handset vendors already have established relationships with other leading chip suppliers. If Renesas can attain any high volume tier-1 global vendor for its SH-Mobile G basebands it could definitely help its long-term ambitions. But so far there are no publicly known SH-Mobile G baseband design-wins outside Japan and Korea.

In April 2009 Renesas announced merger plans with Japanese chip vendor NEC Electronics. Unlike Renesas, NEC Electronics has its own baseband technology and it remains to be seen how Renesas will leverage NEC’s baseband expertise. The planned merger with NEC Electronics is not expected to contribute much to Renesas’ global baseband presence given that NEC Electronics is also focused on the Japanese market. To read more about our thoughts on Renesas, see our recent profile on the company here.

Sravan Kundojjala


December 8, 2009 18:12 srobinson

At the London “official” launch of Samsung’s new mobile operating system, bada (which means ocean in Korean), many questions remain unanswered regarding what bada is all about.

bada’s goal is “smartphones for everyone”, everywhere in the world, starting with 50 countries when the first handset is launched sometime during the first half of 2010, but extending to global coverage eventually.

Samsung’s first handset based on the bada platform will also be the first phone to run Samsung’s TouchWiz 3.0 user interface. The company has a desire to deliver a rich user experience to everyone. Although Samsung declined to comment on its strategy for other OSs including Symbian, Android, LiMo and Windows Mobile, we believe that bada has come about as a result of Samsung’s frustration with the user interface capabilities (or lack of) of Symbian over the last couple of years, forcing the handset OEM to develop its own solution.

Samsung declined to estimate the number of shipments it expects to achieve with bada during 2010, but said it is currently working with mobile network operators to estimate the likely demand for its first handset.

Full details of the hardware requirements for bada were not discussed during the announcement, but Thomas Richter, Director of Portfolio Management at Samsung, confirmed that the platform will support 3D graphics, multi-touch capacitive touchscreens, Flash, C++, HTML5, multiple sensors and many other hardware and software functions. Application developers will have access to some of the core phone functions such as the proximity sensor, weather sensor and call functions. Richter added that there will be an extensive developer site and developer support centres around the world. In the same way that Google drummed up support for its Android platform, Samsung is launching a developer competition for bada, with total prize money of US$2.7 million and a first prize of $300K for the winner of the best application. Developer days will be held in Seoul, London and San Francisco to begin with during 2010.

Samsung said it expects to ship a total of 40 million touchscreen phones during 2009 and “many more” during 2010. Estimates from other sources suggest that around 50% of Samsung’s portfolio in 2010 will consist of touchscreen phones and that the company may ship over 100 million touchscreen handsets during 2010.

Stuart Robinson

Follow me on Twitter: @Stuart_Robinson


December 3, 2009 13:12 skundojjala

Strategy Analytics feels Marvell’s lack of exposure to high volume handset makers, lack of a visible long-term baseband product roadmap and missing technology pieces like RF transceivers will force the company to reconsider its position as a cellular baseband processor supplier. Marvell is a prominent player in application processor and connectivity market but a minor player in the cellular baseband market. Since acquiring Intel’s cellular business in 2006, Marvell has made limited progress in the cellular baseband processor market where as competitors Infineon, Qualcomm, and ST-Ericsson built scale during the same period. The company's total cellular revenues (including basebands, application processors, connectivity) are still less than one billion dollar.

Research in Motion (RIM) is Marvell’s biggest cellular baseband customer but Marvell is expected to lose to share to Qualcomm in the long-term. Qualcomm already supplies basebands to over 25 percent of the RIM’s handsets (mostly CDMA). Freescale also recently scored some baseband design-wins at RIM at the expense of Marvell although Freescale recently gave up its baseband efforts. Marvell’s other cellular baseband customers include Palm, Asustek, and some Asian ODMs. Most recently the company scored Ophone TD-SCDMA Android smartphone design-wins at China Mobile and we believe that most of the TD-SCDMA baseband IP belongs to China Mobile and affiliates. Marvell's competitors MediaTek, ST-Ericsson are also investing in TD-SCDMA and most recently Qualcomm also expressed its intention to compete for TD-SCDMA design-wins in China next year. We don't see how a niche market strategy can be successful for this R&D intensive technology.

The company's lack of RF transceiver products is likely to have an impact on its penetration in entry level and mid market handset segments where transceiver-baseband approach is appropriate. The lack of visible LTE roadmap could put Marvell behind its competitors Qualcomm, ST-Ericsson and Infineon. We believe that growing R&D costs to develop advanced communication IP could put pressure on Marvell to reconsider its long-term position as a baseband vendor.

We feel that Marvell could perhaps partner with companies like MediaTek or Infineon who lack high-end application processor technology. Marvell's application processors are already popular in the Chinese smartphone market and could be a good fit for MediaTek. However it is not clear whether these companies are interested in Marvell's XScale technology.

Sravan Kundojjala

Client reading: Baseband Processor Profile: Time for Marvell to Reconsider Its Baseband Position